Demand Analysis Briefing And Marketing Campaign

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Demand Analysis Briefing and Marketing Campaign

You are the director of marketing for a regional hospital. The board of directors at your hospital has studied the 2011 Institute of Medicine (IOM) report Early Childhood Obesity Prevention Policies. The alarming statistics quoted in the IOM report stated that “almost 10 percent of infants and toddlers carry excess weight for their length, and slightly more than 20 percent of children between the ages of two and five already are overweight or obese” (IOM, 2011, pg. 1). A survey conducted among the pediatricians who admit patients to the hospital validated that area children under the age of 5 years follow or exceed the national trend of being overweight or obese.

The board is very concerned about childhood obesity rates for the children in the hospital’s marketing area. At the last meeting, the board directed the marketing department determine the demand for childhood obesity programs and to review the IOM report and propose a marketing campaign to provide information to parents and guardians concerning ways to prevent children from birth to 5 years of age from becoming overweight.

Click here to access the IOM report.

  1. Prepare a demand-analysis briefing for the board of directors. The demand-analysis briefing should be NO longer than 2 pages. You will need to do some research to understand the nature of the broader demand questions, but you should focus your analysis on clearly explaining the demand problem to the board. Be sure to define the healthcare demand problem in the scenario.
    Here is an outline:

      1. Define the service (1-2 paragraphs). Explain exactly what the service is, when it should be delivered, and what signals quality to the consumer of the service.
      2. Define the demand (2-3 paragraphs). Who are the consumers for this service? Where are they to be found? Are there any consumer characteristics that impact demand for the service? What are they? How sensitive is the consumer to price (price elasticity)?
      3. Define the direction of demand (1-2 paragraphs). What are we trying to do with the demand—-increase it, decrease it, or manage it in other ways? When you analyze the direction of the demand, be sure to consider not only what benefits the consumer, but also the organizational strategy of your focus provider and how the provider can stay financially viable.
      4. Demand management recommendations (1-2 paragraphs). List the steps you recommend. What should management do? Support your recommendations with a clear summary of your previous analysis.
  2. Write a 2 page marketing campaign to discuss the following marketing issues:
    1. Do you think the hospital needs to complete more marketing research before embarking on the campaign?
    2. What advertising media would you suggest to be used during the campaign?
    3. What products or services could the hospital offer to assist in reducing the number of infants and toddlers who are overweight?
    4. Do you expect to generate any revenue for the hospital from the campaign?
    5. How long will the campaign last? How long would you continue to measure the effectiveness of the campaign?

Make sure you integrate the demand analysis and the marketing campaign for the Board of Directors.

By July 11, 2016,

 

Assignment 2 Grading Criteria
Maximum Points
Defined service, demand, and direction of demand with explanation.
10
Described and explained a situation.
5
Listed steps of implementing the solution.
5
Expressed whether the hospital needs more research and discussed including area pediatricians.
5
Defined the recommended media to use for advertising and explained the direction of demand.
5
Described products and services that could be promoted during the campaign and the impact on the hospital’s revenue.
5
Discussed the length of the campaign and the period used to monitor effectiveness.
5
Presented a structured document free of spelling and grammatical errors. Used correct grammar, spelling, and word choice.
5
Properly cited sources using the APA format.
5
Total
50

 

Drug Treatments for HIV/AIDS

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Drug Treatments for HIV/AIDS

While HIV/AIDS is still currently incurable, the prognosis for patients with this infectious disease has improved due to advancements in drug treatments. Consider the case of Kristy Aney. Kristy was diagnosed with HIV in 1992 and was told she would survive, at most, 10 more years. Despite unfavorable odds, Kristy is still alive 20 years later. Since her diagnosis, she has witnessed tremendous improvements in HIV/AIDS treatments which have helped patients live longer with fewer side effects. While she acknowledges that these drug treatments have kept her alive, she fears that improvements in drug therapy have led to more people becoming complacent about the disease (Idaho Statesmen, 2012). In fact, the number of people living with HIV/AIDS in the United States is higher than it has ever been (CDC, 2012). This poses the question: Is there a relationship between drug advancements, societal complacency, and infection?

To prepare:

·        Review Chapter 48 of the Arcangelo and Peterson text, as well as the Krummenacher et al. and Scourfield articles in the Learning Resources.

·        Reflect on whether or not the prevalence of HIV cases might be attributed to increased complacency due to more advanced drug treatment options for HIV/AIDS.

·        Consider how health care professionals can help to change  perceptions and make people more aware of the realities of the disease.

·        Think about strategies to educate HIV positive patients on medication adherence, as well as safe practices to reduce the risk of infecting others.

Post 1 page paper APA format

1.      an explanation of whether or not you think the prevalence of HIV cases might be attributed to increased complacency due to more advanced drug treatment options. (Identify drug treatments)

2.      Then, explain how health care professionals can help to change perceptions and increase awareness of the realities of the disease.

3.      Finally, describe strategies to educate HIV positive patients on medication adherence, as well as safe practices to reduce the risk of infecting others.

Readings

  • Arcangelo, V. P., & Peterson, A. M. (Eds.). (2013). Pharmacotherapeutics for advanced practice: A practical approach (3rd ed.). Ambler, PA: Lippincott Williams & Wilkins.
    • Chapter 8, “Principles of Antimicrobial Therapy” (pp. 96–117)

      This chapter covers factors that impact the selection of an antimicrobial treatment regimen. It also examines the clinical uses, adverse events, and drug interactions of various antimicrobial agents such as penicillin.

    • Chapter 12, “Fungal Infections of the Skin” (pp. 141–149)

      This chapter explores the pathophysiology of several fungal infections of the skin as well as related drug treatments and examines the importance of patient education when managing these infections.

    • Chapter 14, “Bacterial Infections of the Skin” (pp. 158–172)

      This chapter begins by examining causes of bacterial infections. It then explores the importance of selecting an appropriate agent for treating bacterial infections.

    • Chapter 32, “Urinary Tract Infection” (pp. 474–480)

      This chapter covers drugs used to treat urinary tract infections and identifies special considerations when treating geriatric patients, pediatric patients, and women.

    • Chapter 35, “Sexually Transmitted Infections” (pp. 512–535)

      This chapter outlines the causes, pathophysiology, and drug treatment of six sexually transmitted infections, including gonorrhea, syphilis, and human papilloma virus infection (HPV). It also examines the importance of selecting the proper agent and monitoring patient response to treatment.

    • Chapter 48, “Human Immunodeficiency Virus” (pp. 748–762)

      This chapter presents the causes, pathophysiology, diagnostic criteria, and prevention methods for HIV. It also covers various methods of drug treatment and patient factors to consider when selecting, administering, and managing drug treatments.

  • Krummenacher, I., Cavassini, M., Bugnon, O., & Schneider, M. (2011). An interdisciplinary HIV-adherence program combining motivational interviewing and electronic antiretroviral drug monitoring.AIDS Care, 23(5), 550–561.
    Retrieved from the Walden Library databases.

    This article analyzes medication adherence in HIV patients and examines factors that increase adherence as well as factors that contribute to termination or discontinuation of treatment.

  • Drugs.com. (2012). Retrieved from http://www.drugs.com/

    This website presents a comprehensive review of prescription and over-the-counter drugs including information on common uses and potential side effects. It also provides updates relating to new drugs on the market, support from health professionals, and a drug-drug interactions checker.

  • Scourfield, A., Waters, L., & Nelson, M. (2011). Drug combinations for HIV: What’s new? Expert Review of Anti-Infective Therapy, 9(11), 1001–1011. Retrieved from the Walden Library databases

    This article examines current therapies and strategies for treating HIV patients. It also examines factors that impact selection of therapy, including drug interactions, personalization of therapy, costs, management of comorbidities, and patient response.

Media

  • Laureate Education, Inc. (Executive Producer). (2012). Antimicrobials. Baltimore, MD: Author.

    This media presentation outlines principles of antimicrobial therapy.

 

Matlab/Civil

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ENG3104 Engineering Simulations and Computations Semester 2, 2016

Assessment: Assignment 1 Due: 8 August 2016 Marks: 100 Value: 10%

1 (worth 60 marks)

1.1 Introduction

w

L

x

y

Figure 1: Cantilever beam loaded by a uniformly-distributed load. The grey box on the left represents the solid wall on which the beam is mounted. The blue arrows represent the load, w.

A cantilever beam is loaded by a uniformly-distributed load (UDL) (Fig. 1). Due to the applied force, the beam deforms (is no longer perfectly straight), but the deformation is con- sidered to be so small relative to the length of the beam that there is no horizontal movement (although there is rotation). The deflection of the beam (the vertical distance between the original location of the centroid and the deformed location of the centroid) at any point along the beam can be calculated using:

v = − wx2

24EI

( x2 + 6L2 − 4Lx

) . (1)

Here v is the deflection (up is defined to be positive), w is the uniformly-distributed load (force per unit length) (down is defined to be positive), x is the distance from the wall, E is the Young’s modulus for the beam material, I is the second-moment of area for the beam shape and L is the beam’s total length. For this problem, the values of the parameters are:

w = 3 kN/m

E = 200 GPa

I = 986.0 × 106 mm4

L = 10.5 m

1.2 Requirements

For this assessment item, you must:

1. Solve Eq. (1) using hand calculations to determine the values of v at x = 0, x = L/2 and x = L.

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ENG3104 Engineering Simulations and Computations Semester 2, 2016

2. Solve Eq. (1) using MATLAB to determine the values of v at x = 0, x = L/2 and x = L. This can be done using the Command Window with screenshots of the work, or using a code written in the MATLAB editor that outputs the results to the Command Window.

You must also produce MATLAB code which:

3. Calculates the value of v from one end of the beam to the other end at 1 mm intervals.

4. Determines the values of v at x = 0, x = L/2 and x = L from the calculation of Re- quirement 3 and reports the results to the Command Window. The calculations of v from Requirement 2 must be completely independent of these calculations (i.e. should not use any of the same functions).

5. Compares the two different MATLAB methods (Requirements 2 and 4) of calculating v to the hand calculations (Requirement 1) to determine the accuracy of the MATLAB calculations (verify the MATLAB calculations).

6. Reports to the Command Window the outcome of the comparison.

7. Plots the undeformed shape of the beam along with the deformed shape of the beam on the same image. Also plots the deformations at x = 0, x = L/2 and x = L on the same image.

8. Outputs to an ASCII file the distance along the beam and the corresponding deflection as two columns. The perfect file would contain sufficient information for someone to know exactly what the numbers represent.

9. Has appropriate comments throughout.

1.3 Assessment Criteria

Your submission will be assessed using the following scheme. Note that you are marked based on how well you perform for each category, so the correct answer determined in a basic way will receive half marks and the correct answer determined using an excellent method/code will receive full marks.

Quality of hand calculations 5 marks

Quality of basic MATLAB calculations (Requirement 2) 5 marks

Quality of header(s) and comments 5 marks

Quality of v calculation at many locations 10 marks

Quality of completing Requirement 4 5 marks

Quality of verification based on hand calculations 5 marks

Quality of plot 10 marks

Quality of file output 10 marks

Quality of the code 5 marks

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ENG3104 Engineering Simulations and Computations Semester 2, 2016

2 (worth 35 marks)

2.1 Introduction

P

a

L

x

y

Figure 2: Cantilever beam loaded by a point load. The grey box on the left represents the solid wall on which the beam is mounted. The blue arrow represents the load, P .

Repeat Question 1, but the cantilever beam is loaded by a point load at some distance along the beam. The deflection of the beam at any point along the beam can be calculated using:

v =

{ −Px

2

6EI (3a − x) , 0 ≤ x ≤ a

−Pa 2

6EI (3x − a) , a < x ≤ L

(2)

where v is the deflection (up is defined to be positive), P is the point load (force) (down is defined to be positive), x is the distance from the wall, E is the Young’s modulus for the beam material, I is the second-moment of area for the beam shape, a is the distance from the wall to the point load and L is the beam’s total length. For this problem, the values of the parameters are:

P = 7 kN

E = 180 GPa

I = 554.0 × 106 mm4

a = 13.4 m

L = 16.5 m

2.2 Requirements

For this assessment item, you must:

1. Solve Eq. (2) using hand calculations to determine the values of v at x = 0, x = L/2 and x = L.

2. Solve Eq. (2) using MATLAB to determine the values of v at x = 0, x = L/2 and x = L. This can be done using the Command Window with screenshots of the work, or using a code written in the MATLAB editor that outputs the results to the Command Window.

You must also produce MATLAB code which:

3. Verifies the compatibility of the two formulae in Eq. (2) by confirming that v is continuous at a [i.e. both formulae yield the same value of v(x = a)].

4. Calculates the value of v from one end of the beam to the other end at 1 mm intervals.

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ENG3104 Engineering Simulations and Computations Semester 2, 2016

5. Determines the values of v at x = 0, x = L/2 and x = L from the calculation of Re- quirement 4 and reports the results to the Command Window. The calculations of v from Requirement 2 must be completely independent of these calculations (i.e. should not use any of the same functions).

6. Compares the two different MATLAB methods (Requirements 2 and 5) of calculating v to the hand calculations (Requirement 1) to determine the accuracy of the MATLAB calculations (verify the MATLAB calculations).

7. Reports to the Command Window the outcome of the comparison.

8. Plots the undeformed shape of the beam along with the deformed shape of the beam on the same image. Also plots the deformations at x = 0, x = L/2 and x = L on the same image.

9. Has appropriate comments throughout.

2.3 Assessment Criteria

Your submission will be assessed using the following scheme. Note that you are marked based on how well you perform for each category, so the correct answer determined in a basic way will receive half marks and the correct answer determined using an excellent method/code will receive full marks.

Quality of hand calculations 5 marks

Quality of header(s) and comments 5 marks

Quality of MATLAB calculations 10 marks

Quality of verifications 5 marks

Quality of the code 10 marks

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ENG3104 Engineering Simulations and Computations Semester 2, 2016

3 (worth 5 marks)

You are to write a brief report (about 100 words, excluding any code), which includes:

1. A description of an instance during the writing of your code for this assignment where there was a problem (e.g. a bug, an error, an unexpected result) or the most challenging aspect to overcome.

2. What steps you took to overcome the problem or challenge (including any code you wrote to test the problem/challenge).

3. The code before you resolved the problem or challenge, highlighting the line(s) of code where the problem or challenge occurred.

4. The code after you resolved the problem/overcame the challenge.

5. Code from the MATLAB editor is to be copied into Word; screenshots should be taken of the Command window.

The problem report will be assessed using the following scheme:

Description Marks

Excellent description of a difficult problem and effective solution 5

Good description of a moderate problem and useful solution 4

Reasonable description of a genuine problem with a pragmatic solution 3

Poor description or Problem is not very challenging or Solution is not effec- tive/efficient

2

Problem is trivial or Solution is poor 1

No report or description does not include a genuine problem 0

Submission

Submit your code, with the output file that is produced in Question 1, by the due date to the StudyDesk. Submit your hand calculations as a pdf file (this file does NOT require selectable text: it merely needs to be able to be opened). Submit your problem report as a pdf file that contains selectable text, i.e. you can use a mouse cursor to highlight text which you can copy and paste (your assignment will not be marked if the problem report pdf file does not satisfy this requirement). Note that:

• You do not need to rename your files when uploading: the system automatically segregates different students’ submissions.

• You can submit all your MATLAB files in a *.zip file or individually (do not archive in another file format such as rar or 7z). Any zipped file MUST have the extension *.zip. You must submit your pdf file(s) separately.

• You will NOT receive any confirmation of receipt. If you can see that the files have uploaded, then you have successfully submitted your assignment. There is no need to

click a “send for marking” button, but you will have to click a button confirming that the

submission is your own work.

• After your files are successfully submitted, the system will automatically attempt to submit each file to Turnitin. The system can ONLY submit your file to Turnitin if it has been SUCCESSFULLY SUBMITTED for marking. You will almost certainly receive a warning or error message from Turnitin:

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ENG3104 Engineering Simulations and Computations Semester 2, 2016

– *.zip files WILL ALWAYS return an error message (Turnitin cannot extract the files to process them)

– *.m files SOMETIMES return an error message (although they contain plain text, *.m is not a standard file extension which Turnitin recognises)

– *.mat files WILL ALWAYS return an error message (it is a binary format which Turnitin doesn’t recognise)

– *.pdf files without selectable text MAY return an error/warning message (there is no content that Turnitin can process).

If you receive an error message from Turnitin, there is NO DOUBT: your file has DEFINITELY BEEN SUCCESSFULLY SUBMITTED for marking by the markers.

6

Team Charter Recommendations:

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Assignment Instructions

For this assignment, use the following case study:

You have been charged with facilitating the launch of an interprofessional team that will work together on a number of challenging cases. The team members will come from several different areas within the organization. The team is expected to have its orientation meeting in two weeks and then work together collaboratively for the next 6 months.

Directions

Your submitted assignment should contain two distinct sections: Team Charter Recommendations and Communication and Collaboration Strategies. Offer thorough and detailed recommendations and support each of your recommendations using examples, references, and citations from your research ( not older than 5 years).

1.      Team Charter Recommendations:

·       Explain methods to establish ground rules and set expectations. How might differences in personality, expectations, and experience affect team efficiency?

·       Describe conflict resolution strategies for interprofessional teams.

·       Identify effective ways to address issues of team leadership. How will the team decide who will lead them? What happens if the team leader is ineffective?

2.      Communication and Collaboration Strategies:

·       Describe best practices for effective interprofessional collaboration. What types of technology can be used to support collaboration?

·       Explain the benefits and limitations of different communication strategies such as e–mail, text, voice mail, and face–to–face. When is it appropriate to use each type of communication?

 

This assignment should be 3 pages  in length, not including the title page and reference page. Be sure to include an introduction that gives an overview of the case study and a conclusion that summarizes your recommendations. Use at least 3 resources to support your recommendations and follow APA guidelines for style and format.