After reading and viewing the module materials, you are now familiar with the product levels (core, actual, augmented) and attributes (quality, features, style,and design) specific to marketing purposes. More commonly, attributes can be described as descriiptive (i.e. color, shape, texture, sound, taste), process (i.e.marketing, selling), social (i.e. responsibilities, politics), price (i.e. cost to the manufacturer […]

Identify a problem or issue in your present or past workplace, or in your community. The assignment objective is to propose a solution to the problem or issue, and to present that solution to a decision-maker or group of decision-makers who can implement the recommendation. You will support your proposal with research.You will develop a […]