Need by 01 Nov 2015 by 2300hrs EST in 1 – 2 pages

 

Take your ad from the previous unit (attached) and now using the knowledge you have gained from your readings, perfect your ad and resubmit it to the Dropbox. This revision should show some thought. Underneath your revised ad, describe what you encountered in your reading that helped you to refine it and improve it.

 

Then look at the 5 considerations on pages 208–210. Analyze your ad to determine and explain how your ad meets these 5 considerations.

 

You may use this book for reference:  Shimp, T.A. (2010). Advertising promotions and other aspects of integrated marketing communications (8th ed.). Mason, OH: South-Western Cengage Learning.

 

Need by 01 Nov 2015 by 2300hrs EST in 1 – 2 pages

Need by 01 Nov 2015 by 2300hrs EST in 1 – 2 pages

The ad:

About the ad:

 

The advertisement has been prepared in such a manner that it leaves an ever¬lasting impression on the reader. This is because the reader not only reads but understands and believes the contents given in the advertisement copy because it contains the characteristics of a good advert that will make it stick in the readers mind. The good qualities comprise the following;

1. Simplicity; this is because it is written in simple language with proper understanding which makes the reader to have a fast and clear understanding of the advert which can be internalized and memorized at ease.

2. Properly worded and attractive headline which attracts the reader’s attention immediately and develop curiosity of what the advert is all about. Shimp (2008) argued that his quality also increases the number of target audience who will read the advert.

3. The advert is Suggestive because it explains about the utility services with all the benefits that the reader gets from the utility

4. The advert is convincing because it is backed by convincing arguments which are stated in simple language to make it more understandable and memorable to the reader.

5. The advert has memorizing value this is because it has made use of the trade name which is a powerful tool for memorization .The magazines which has been used to publicize especially monthlies, have a much longer shelf life than other publications; they are often browsed through for months after publication. So the advert might have an audience for up to six months after its initial insertion. Moreover, readers spend more time per sitting with a magazine than a newspaper, so there’s more chance they will run across the advert more and this will increase the percentage of message retainance in the readers memory.

 

The assignment:

Take your ad from the previous unit and now using the knowledge you have gained from your readings, perfect your ad and resubmit it to the Dropbox. This revision should show some thought. Underneath your revised ad, describe what you encountered in your reading that helped you to refine it and improve it.

Then look at the 5 considerations on pages 208–210. Analyze your ad to determine and explain how your ad meets these 5 considerations.

Need by 01 Nov 2015 by 2300hrs EST in 1 – 2 pages

Scenario:

BlueJay Manufacturing was at a crossroads in its growth. It was late Friday afternoon and BlueJay’s director of supply chain management, Fred Butler, was in his office contemplating the next steps for his department and company. As the business expanded, the company was faced with a good problem: too much business. BlueJay’s recently introduced products are more in demand than had been expected by the senior leadership team (SLT), and as a result, the company was scrambling to find ways to meet that higher demand. Up until this stage in the company’s growth, BlueJay’s senior leadership team employed the strategy of keeping all aspects of manufacturing in-house. BlueJay worked hard in recent years to improve its once tarnished quality image, and the SLT felt that particular approach was the best way to maintain adequate control of both cost and quality; however, with product demand now increasing dramatically, a different tact must be considered. In strategizing to meet the unexpected level of customer demand, the SLT has asked the supply chain team to explore outsourcing portions of its in-house manufacturing. Although Butler and his supply chain team are already working long hours to support the new product launches, they only have 30 days to make those recommendations.

To address the company’s outsourcing options, Butler must consider many things. First, what portions of the in-house manufacturing are outside suppliers capable of taking over, and what are the associated risks? Second, what can be outsourced? Butler knows that establishing the type of long-term partnership with suppliers that the company is looking for will require a deep understanding of the in-house costs for each of the outsourcing initiatives. Butler also knows that to make a rational decision, he and his supply chain management team must thoroughly understand the financial aspects of these potential outsourcing activities.

Beyond incorporating the risks of outsourcing into the evaluation, compare the in-house costs to the supplier proposals BlueJay needs to fully capture the total life cycle costs for completing the work in house so the outsourcing decision is not made on purchase price alone. Although BlueJay does want to keep the work inside, the project requires the company to make a significant capital investment. Because of the size of the capital investment for BlueJay, Butler not only needs to understand the strategic side of the outsourcing initiatives, he also needs to understand the payback on the investments that BlueJay would be required to make. Unless Butler can rationally compare and demonstrate the total ownership costs of keeping the work in house as compared to the supplier pricing to the SLT, he suspects that getting authorization to move forward will be difficult.

Butler knows he cannot make these critical decisions for the company alone, especially in regard to understanding the overall financial ramifications of the various possible scenarios. Butler has decided that he needs a cross-functional team with representation from the other departments in the company. Butler feels he especially needs the finance group and all those skilled in financial analysis for evaluating the make versus buy decision for the proposal to be given to the SLT. Your assignment is to assist Butler and the supply chain management team with the tasks that follow

task 1200 to 1800 words with references

Butler just came back from a meeting with the training coordinator. They now want to include some additional items in the upcoming training session. Your assignment is to prepare another section for the training document that explains how the concepts of value and utility differ in application in the public sector as compared to the private sector.