Communication Outline
Resources: Scottsdale Police Department Strategic Plan, Week 3 individual assignment: Strategic Plan Evaluation
Scenario:
You are a strategy leader with the Scottsdale Police Department and your role is to communicate the details, accomplishments, progress, and concerns of the strategic plan to all stakeholders.
Review your Week 3 individual assignment: Strategic Plan Evaluation for possible details to include in your communication outline.
Write a 525- to 700-word outline for communicating the Scottsdale Police Department’s Strategic Plan internally and externally.
Include the following in your outline:
o Method for communicating the strategic plan to internal and external stakeholders
o Summary of main issues being addressed in the plan and why they are a concern to the public
o Influence of stakeholders
o Potential detractors to the plan
Running Head: STRATEGIC PLAN EVALUATION 1
STRATEGIC PLAN EVALUATION 4
Strategic Plan Evaluation
Name
Institution Affiliation
Date
Overview
A strategic plan is an important document that outlines the steps and strategies the organization will incorporate to achieve its objectives efficiently. It guides the enterprise in the right direction as well as motivates the employees to work towards the attainment of the set goals. Moreover, this plan should be appropriate and serve the purpose of pushing the organization ahead through the enhancement of competitiveness. Therefore, it is essential for any enterprise to design an effective strategic plan to make sure that it realizes its aims efficiently. This paper presents a critical evaluation of the Scottsdale Police Department strategic plan by clearly discussing its main components, strengths, weaknesses, and areas for improvements.
Evaluation
Scottsdale Police Department strategic plan is among the quality ones because it has incorporated particular vital elements that are necessary for a strategic plan. The project has used a simple language, therefore making it understandable. It has utilized simple strategic terms that can give the implementation committee an easy time during execution. It has also started with an introduction that outlines the purpose of the plan. The clarity of presentation enables the readers to understand the intention of the proposal quickly. Additionally, the design clearly articulates the corporate connection of the program by stating the vision and mission statements of the department. Both the vision and mission statements demonstrate how the company will achieve its objectives through a partnership with the community.
Besides, the plan has covered the situation analysis very well by describing the SWOT analysis of the department. It has explained the various strengths and weaknesses against the opportunities and threats of the firm. Some of the department’s strengths include community support, proper leadership, and brand reputation among others. The weaknesses include underutilized interns, leadership exodus, and changing crime trends among others. Therefore, the plan has succeeded in analyzing the internal analysis of the enterprise. However, the program has not touched on the external marketing analysis by addressing the PESTEL components. The PESTEL factors are crucial in strategic planning. As such, the plan should have covered the PESTEL analysis as well as the competitors’ analysis since it is not operating in a vacuum.
The strategic plan has addressed technology and social media elements. It has highlighted technology as one of its strengths by showing how the integration of technology in operations is assisting the department in achieving its aims. The plan has also demonstrated that the department is intending to embrace more technology in its services in the future. For instance, the department plans to establish an ISB process to identify trends that will enable the department to stay alert of technology predators. Besides, the strategic plan has also touched on social media pointing out as one of its opportunities to utilize in the future. As such, the program was mindful of the role of social media in its operations and how it will impact its future success. It is usually critical for a strategic plan to address such aspects because it makes the organization considerate of the happenings in the external environment and align its strategies accordingly.
Concerning the predictions, the plan has well-articulated various pred in specific areas such as demographics, anticipated workload, demand, and criminal actions among others. For example, it has highlighted that Scottsdale’s population will grow by 27% by 2050, thus raising the need for police service. For the plan to provide the predictions, it showed that the initiatives stated will be aligned with the future changes which enhance the objectivity of the whole strategic plan. Also, the program has adequately articulated the assumptions for strategies; for instance, it has stated that tourism will remain a pillar to Scottsdale’s economy. This is an assumption that will determine the operation of the department in the future.
However, regarding the measures support and follow-up of the implementation strategies, the plan has not adequately addressed this particular area. Measures and follow up are vital in any strategic plan because it allows the implementation team to identify whether the strategies were achieved or not as well as areas for improvement. Therefore, failing to address this area comprises one of the weaknesses of the plan. Finally, from the above assessment, some of the limitations of the plan are that it lacks PESTEL analysis, and it has not addressed the measures and follow-up of the strategies in the plan.