Can a state give its citizens more rights than the federal government?

1. Can a state give its citizens more rights than the federal government?  Explain why or why not.  10pts.

2. What restrictions does the Fourth Amendment place on private security guards, such as store detectives or private investigators? 10pts.

3. Rewrite the Second Amendment as though you were asked to address contemporary concerns. 10pts.

4. Imagine that you are an attorney asked to defend nude dancing as an act of expression that should be allowed in a bar.  What would you say to represent your client’s interests?  Include an explanation of whether nude dancing could be considered “speech”. 20pts.

5. Could a country such as the United States function without a federal constitution? Why or why not?  Would it be possible for each state to merely abide by its own constitution?  Explain.  20pts.

6. Draft a scenario in which a routine interaction between a citizen in a public place and the police could result in a continuing escalation from reasonable suspicion to probable cause, and what the results to each party would be. 20pts.

7. The defendant was playing cards in the garage of a friend’s house when the police entered.  The police saw the defendant walk to the corner of the garage and reach behind a tool cabinet.  The police notice the defendant hands were empty and searched behind the tool cabinet where they found a plastic bag with cocaine in it.  The police arrested the defendant and found drug paraphernalia in his fanny pack. The defendant was a short term social guest at his friend’s house.  Did the defendant have a reasonable expectation of privacy that was protected by the federal constitution?  Explain. 15pts.

8. Presume that the state in which they are located constitution has a provision that is virtually identical to the federal provision.  Is the state Supreme Court required to interpret its constitution in the same way the US Supreme court interprets its federal counterpart?  Why? 15pts.

 

Early Developments in American Advertising

Chapter 11 Summary

Early Developments in American Advertising    The first newspaper advertisements in America can be traced to colonial times, and by the mid– 1800s most magazines contained ads as well. About 80 percent of these early advertisements  dealt with three topics: land sales, transportation announcements, and runaway slaves. But it  was the Industrial Revolution, and the mass production of goods and products for sale, that  created a need for more elaborate and coordinated advertising. The first American ad agencies  were known as space brokers, individuals who purchased space in newspapers and sold the  space to advertisers. The first modern ad agency opened in 1869 and worked primarily for  advertisers and companies rather than for newspapers.     One of the goals of advertising was to create a brand identity to differentiate products that  might actually be very similar, thus creating consumer demand for a specific product. This  meant manufacturers could, in turn, demand higher prices. It also helped transform society  from a producer–directed to a consumer–driven culture, and promoted technological advances.  The advertising industry did come under fire in the 1940s for promoting consumer needs that  people didn’t even know they had, and also for dictating values along with stimulating the  economy. In response, the War Advertising Council was developed, which later morphed into  the Ad Council.     While many more consumer items were being advertised by the end of the 1800s, patent  medicines and department stores dominated the print ad market. It was because of ads making  wild claims of health benefits for these patent medicines, many of which contained dangerous  amounts of alcohol or even narcotics, that some of the first efforts were made to crack down on  false advertising. These concerns would result in the formation of a number of watchdog  organizations, which would target fraudulent or misleading ads, dangerous consumer goods,  and even subliminal advertising.     The Shape of U.S. Advertising Today    Starting in the 1960s, ad campaigns shifted from being slogan driven to focusing less on words  and more on the use of images (an “MTV aesthetic”) and polished musical performances. More  recently, the Internet and multimedia devices have influenced the visual design of advertising.     Both mega–agencies and smaller boutique agencies use a similar business structure.   This structure is generally divided into four departments: market research, creative  development, media selection, and account services. The market researchers use a variety of  tools to study consumer behavior, including demographics, psychographics, focus groups, and  the Values and Lifestyles (VALS) strategy. Teams of writers and artists create the ads,  sometimes using a rough blueprint called a storyboard for a television commercial. The creative  team also designs several different types of digital media, including viral marketing—short  videos or other content that marketers hope will gain widespread and quick attention. Media  buyers match clients with the types of media they think will be most effective, and may suggest  a plan like saturation advertising. Account executives bring in new business, manage the  contracts of current clients, and handle clients’ account reviews.     Online advertising is currently poised to become the fastest–growing part of the advertising  industry and appeared on the scene in the mid–1990s. Banner ads, video ads, pop–up ads, pop–

 

 

Chapter 11 Summary

under ads, interstitials, spam, and paid search advertising (currently the dominant format) are  all forms of Web advertising. Search engines like Google and Bing are aggressively moving into  the advertising arena—in fact, Google has surpassed traditional ad agencies in terms of online  ad revenue. Major advertising firms have added digital departments and shifted their budgets  and ad campaigns to focus on digital media.     Meanwhile, privacy advocates are concerned by the various ways marketers are gathering  information about individuals who use the Web. Marketers use data–mining techniques such as  cookies to watch what Web sites consumers visit, what they buy, and what information they  share on social media sites. Marketers can then send targeted ads to customers that directly  correspond to their interests. They are then also able to track ad impressions (how often an ad is  seen) and click–throughs (how often an ad is clicked on). Marketers have also begun to use  social media sites like Facebook and Twitter to further refine their ability to send targeted ads to  specific, interested users. Another major goal is to turn their paid media (ads they buy on social  media sites) into earned media, that is, when users promote products on their own initiative.     Persuasive Techniques in Contemporary Advertising    While ad agencies and product companies maintain that the main purpose of advertising is to  inform consumers about available products, most consumer ads merely tell stories about  products without revealing much information about how a product was made, how it compares  with similar brands, or what the price is. There are a variety of common persuasive strategies  advertisers use to tell these stories and attract customers. They include the famous–person  testimonial, plain–folks pitch, snob–appeal approach, bandwagon effect, hidden–fear appeal,  and even irritation advertising. Advertisers may also try to link a product with a positive cultural  value or image (the association principle) or distance it from something like an unpopular  corporate parent (the disassociation corollary). Ad agencies will also use product placements to  get their clients’ goods to be seen in movies, television, or other works outside of actual  commercials. Some critics feel that this practice has gotten out of hand—that what started out  as subtle appearances in realistic settings has now evolved into the product almost becoming  another cast member.     Advertising can be understood using myth analysis, which provides insights into how ads work  at a general cultural level. According to myth analysis, most ads feature mini–narratives with  social conflicts that are resolved by the end of the ad, usually by using the product advertised.     Commercial Speech and Regulating Advertising    Whereas freedom of speech refers to the right to express thoughts, beliefs, and opinions,  commercial speech—any print or broadcast expression for which a fee is charged—refers to the  right to circulate goods, services, and images in the marketplace of products. While advertising  can be credited with helping to raise the standard of living and supporting media industries,  serious concerns over the impact of advertising remain. Child advocates worry about the vast  amounts of advertising aimed at children and teenagers, some of it coming in the form of full– length child cartoons developed to sell toys. Another source of concern is the Channel One  initiative to provide televisions to schools in exchange for having students watch twelve–minute  current affairs programs including two minutes of commercials.

 

 

Chapter 11 Summary

The ad industry also has been criticized for fostering unrealistic body images, encouraging  negative female stereotypes, and promoting tobacco and alcohol consumption. Ads for  prescription drugs, which are often too brief to discuss a full range of side effects, also worry  health experts. These concerns have spawned action from advertising watchdog groups such as  the Federal Trade Commission and other groups who develop their own advertising to compete  against messages from harmful products like tobacco.     Advertising, Politics, and Democracy    While the pervasive nature of advertising can be argued to have a wide–reaching effect on  society, it is perhaps in the realm of political advertising that the impact to democracy is most  clearly felt. It is common to see politicians use powerful images and attack other candidates in  thirty– or sixty–second ads that distract viewers from real campaign issues. This raises a few  questions, such as: Do repeated attacks on a rival’s character undermine citizens’ confidence in  the electoral process? How will alternative but poorly financed political voices get heard? With  billions of dollars flowing to broadcasters during election years, there is little incentive for those  businesses to lead the fight against the current system of political advertising.

The Historical Development of Criminology 

 

Prior to beginning work on this discussion, read Pioneers in Criminology: The Historical Development of Criminology (Links to an external site.) and Evolution of Punishment (Links to an external site.). Additionally, watch 002 History of US Law and What Is the Law? (Links to an external site.)

Western societies have been punishing criminal actors since ancient  Greece. This begs the question of whether or not punishment is an  effective means of crime control and recidivist reduction. As you  explore the balance of freedom versus security and the history of  criminal punishment, be willing to think of new ways to address and  deter criminal behavior.

  •  Detail  the history of criminal law. List and explain the major forces that  created U.S. criminal law. Provide an opinion of whether or not criminal  law provides the most effective way to deal with crime and recidivism.  Your post must weigh the challenge between keeping people safe and  protecting individual liberties. Offer one or two suggestions for  improvement to the current criminal law system within which we operate.

    Journal of Criminal Law and Criminology Volume 50 Issue 1 May-June

    Article 2

    Summer 1959

    The Historical Development of Criminology Clarence Ray Jeffery

    Follow this and additional works at: https://scholarlycommons.law.northwestern.edu/jclc

    Part of the Criminal Law Commons, Criminology Commons, and the Criminology and Criminal Justice Commons

    This Criminology is brought to you for free and open access by Northwestern University School of Law Scholarly Commons. It has been accepted for inclusion in Journal of Criminal Law and Criminology by an authorized editor of Northwestern University School of Law Scholarly Commons.

    Recommended Citation Clarence Ray Jeffery, The Historical Development of Criminology, 50 J. Crim. L. & Criminology 3 (1959-1960)

     

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    PIONEERS IN CRIMINOLOGY

    The Historical Development of Criminology

    CLARENCE RAY JEFFERY

    The author is Professor of Sociology in the Arizona State College at Tempe. He is temporarily on leave while serving as Research Fellow in the University of Chicago Law School. His earlier publica- tions in this Journal are: “Crime, Law and Social Structure”, 47: at page 423 (Nov.-Dec., 1956) and “The Development of Crime in Early English Society”, 47: at page 647 (March-April, 1957).- EDITOR.

    INTRODUCTION

    This paper is a summary statement of the con- tributions made by the pioneers in crominology. Sociologists in general and criminologists in particular have been negligent in their treatment of the historical development of ideas and theories.’ The Pioneer Series has performed a much needed service for criminology by reminding us of that history. Criminologists can benefit from a re- evaluation of the major contributions made to criminology and the issues which result therefrom. The Pioneer Series emphasized something that is too often ignored in textbooks; namely, the variety of disciplines which have contributed to the development of criminology: Law, medicine, sociology, psychology, psychiatry, chemistry, physics, architecture, history, theology, and social work. Many of the issues in criminology are a result of differences in training and orientation in various disciplines.

    If we understand the pioneers, then we can bet- ter understand the current issues in criminology. Tracing the major strands of thought running throughout the Pioneer Series in terms of theoret- ical issues, we find at the same time indications of the ways in which these issues have influenced the modern criminologist. Twentieth century crimi- nology is a product of the theories of the eighteenth and nineteenth centuries. A historical evaluation of criminology is of no value unless we relate it to the things which criminologists are doing today. It is the major thesis of this paper that criminologists today are interested in certain problems because they are involved in the theoretical issues de- veloped by the pioneers. What these issues are

    I HowARD BxcEER AND ALvIN BosKOFr, MODERN SOCIOLOGIcAL TInEORY, New York; Dryden Press, 1957, p. 35 ff.

    and the ways in which they influenced modern criminology are the objectives of this paper.

    Criminology involves three different types of problems:

    (1) The problem of detecting the law breaker, which is the work of the detective, the police officer, the medical specialist, the chemist; in other words, the field of criminalistics. The Pioneer Series article on Hans Gross discusses the pio- neering work of this man in the field of criminal- istics.

    (2) The problem of the custody and treatment of the offender once he is detected and legally judged to be guilty, which is the work of the penologist. Social workers, psychiatrists, sociol- ogists, psychologists, juvenile court judges, proba- tion and parole officers, and others are engaged in correction work in connection with the prevention and control of delinquency and crime. Pioneer Series articles on Haviland, Maconochie, Doe, Aschaffenburg, Ray, and Maudsley deal with one or more aspects of correctional work.

    (3) The problem of explaining crime and crim- inal behavior, which is the problem of scientifically accounting for the presence of crime and criminals in a society. The legal aspect of crime is of interest to the lawyer and to the sociologist who is studying the sociology of criminal law. The explanation of criminal behavior is of interest to the sociologist, the psychologist, the psychiatrist, the anthro- pologist, and the biologist. Pioneer Series articles on Bentham, Beccaria, Garofolo, Lombroso, Ferri, Goring, Tarde, Durkheim, and Bonger deal with crime and criminals from several differ- ent points of view. The problems associated with the detection, treatment, and explanation of crime and criminals are mutually interrelated, and there is a great deal of overlapping of fields.

     

     

    CLARENCE R. JEFFERY

    Any attempt to classify the men dealt with in the Pioneer Series would be arbitrary since each pioneer wrote about a number of issues from a number of viewpoints. A classification of the following type is suggested:

    Classical School Bentham Beccaria

    Legal Aspects of Crime

    Doe Montero

    Sociological Aspects of Crime Tarde Durkheim Bonger

    Prison Reform Maconochie

    Positive School Garofolo Lombroso Ferri Goring

    Psychiatric Aspects of Crime

    Aschaffenburg Ray Maudsley

    Prison Architecture Haviland

    Criminalistics Gross

    Another type of classification, based on whether the pioneer in question was primarily interested in crime or in the individual offender can be made in this way:

    Crime

    Bentham Beccaria Montero Durkheim Bonger

    Individual Offender Lombroso Doe Garofolo Maudsley Ferri Maconochie Goring Tarde Aschaffenburg Gross Ray Haviland

    In any historical survey of criminology we must deal with a dilemma. This dilemma is found in the Classical School, founded by Bentham and Becca- ria, and the Positive School, founded by Lombroso, Garofolo, and Ferri. The Classical School de- veloped in the eighteenth century in an attempt to reform the legal system and to protect the accused against harsh and arbitrary action on the part of the State. The Positive School developed in the nineteenth century as an attempt to apply scien- tific methods to the study of the criminal.

    The Classical School defined crime in legal terms; the Positive School rejected the legal definition of crime. The Classical School focused attention on crime as a legal entity; the Positive School focused attention on the act as a psycho- logical entity. The Classical School emphasized free will; the Positive School emphasized determin-

    2 See the Pioneer Series articles on LOUBROSO, GAROFOLO, FERRI, BENTHAM, AND BECCARIA.

    ism. The Classical School theorized that punish- ment had a deterrent effect; the Positive School said that punishment should be replaced by a scientific treatment of criminals calculated to protect society.

    The Positive School has dominated American criminological thinking. 3 This school finds sup- porters in biology, psychiatry, psychology, social work, sociology, and anthropology, each of whom applies the concepts of his science to the study of the criminal. As a result of this orientation, crimi- nology has been dominated by an interest in the individual offender: his personality, body build, intelligence, family background, the neighborhood from which he comes, or the groups to which he belongs. The basic assumption since Lombroso’s time is that an explanation of human behavior is an explanation of crime. The criminologist looks for the etiology of crime in behavior systems rather than in legal systems.

    DEFINITION OF CRIME

    The Classical School defined crime within the strict limits of criminal law. Bentham placed empha- sis on the crime, not on the criminal. Bentham was much more concerned with the consequences of the act than with the motivation for the act.4 Beccaria was opposed to the barbaric and arbitrary prac- tices associated with the court system in England during his time. He believed in the social contract theory of government, that is, that sovereignty resided in the people and the law applied equally to all members of society. 5 The Classical School believed in the doctrine of nullum crimen sine lege, no crime without a law.

    The Positive School attacked the legal definition of crime, and in its place substituted a concept of natural crime. The positivist rejected the juridical concept of crime in favor of the sociologic notion of crime.6 Garofolo notes that the concept of a “criminal” presupposes the concept of “crime.” He observed that “although the naturalists speak

    ‘JEROME HALL, CRINOLOGY, TWENTIETH CEN- TURY SOCIOLOGY, ed. by GEORGES GURviTCH AND WILBERT E. MOORE, New York: Philosophical Press, 1945, p. 346. 4 GILBERT GEIS, Pioneers in Criminology, VII:

    Jeremy Bentham, JouR. OF CRim. L., CRlIINOL., AND POL. Sci., July-August, 1955, pp. 159-171.

    5 ELIO MONACHESI, Pioneers in Criminology, IX: Cesare Beccaria, JouR. OF CRit. L., CRIMINOL., AND POL. Sci., November-December, 1955, pp. 439-449.

    6 FRANCIS A. ALLEN, Pioneers in Criminology, IV: Ra.ffaele Garofolo, JouR. OF CRISI. L., CRmINOL., AND POL. SCI., November-December, 1954, pp. 373-390.

    [Vol. 50

     

     

    DEVELOPMENT OF CRIMINOLOGY

    of the criminal, they have omitted to tell us what they understand by the word crime.” 7 The posi- tivist’s rejection of the legal definition was based on the idea that for scientific purposes the concept of crime cannot be accepted as a legal category, since the factors which produce the legal definition are contingent and capricious. Garofolo then defined natural crime as an act that offends the moral sentiments of pity and probity in the com- munity. Allen and Hall have pointed out the fact that the positivistic notion of crime is susceptible to corruption in the hands of corrupt political officials. The fact that Ferri became a member of the Fascist movement in Italy is of concern to those who regard civil liberties as a fundamen- tal aspect of criminal law.8 Whereas for Beccaria individual rights are supreme; there are no safe- guards against abuse of state power in the work of Garofolo and Ferri.9

    As a result of the rejection of legal categories by the Positive School there is no agreement in crimi- nology today as to “what is crime?” Sutherland, Reckless, Sellin, Clinard, and others have either rejected the legal definition of crime or have stated that criminological research should not be limited by such legal definitions. 10 The most com- mon definition of crime by the sociological school is the definition of crime as “anti-social” behavior. Sellin states that criminologists should study violations of conduct norms rather than legal norms. The eminent British criminologist, Profes- sor Hermann Mannheim, is in agreement with Sellin’s position. Mannheim asks the question, “Is criminology concerned exclusively with criminal behavior in the legal sense or rather with the much wider conception of anti-social behavior?”” He answers the question by noting that criminology tends to become the science of undesirable social behavior.Y “It is the object of Criminology to study criminal behavior and the physical, psycho- logical, and socio-economic factors behind it; how and why people commit crimes …. ,”” Mannheim

    7 Ibid., p. 375.8 THoRsrxN SELLIN, Pioneers in Criminology, XV:

    Enrico Ferr, Joun. OF CRti. L., CRMINOL., AND POL. Scr., January-February, 1958, p. 489. See also HALL, op. cit., p. 346 if; ALLEN, op. cit., pp. 373-390.

    9 ALLEN, op. cit., p. 389. 10 CLARENCE RAY JEFFERY, The Structure of American

    Criminological Thinking, JouR. OF CRim. L., CRImINOL., AND POL. Scr., January-February, 1956, p. 658 ff.It HERMANN MANNHEIm, GRoUP PROBLEMs IN CRIME Am PUNIsHMENT, London: Routlege and Kegan Paul, 1955, p. 261.

    2 Ibid., p. 262. 1 Ibid., p. 261.

    focuses attention on criminal behavior while at the same time removing the study of law from the field of criminology. “While it is no doubt one of the functions of the Sociology of the Criminal Law to examine the conditions under which criminal laws develop, such an examination cannot be regarded as coming under the scope of Criminol- ogy.’

    4

    Opposition to the definition of crime as anti- social behavior or undesirable behavior have come from Jerome Hall, Francis A. Allen, Paul Tappan, George B. Vold, Robert G. Caldwell, and the writer.’ 5 Hall writes, “Criminology is synonymous with Sociology of Criminal Law …. The above theory suggests the general boundaries of criminol- ogy. It must be concerned, first, with the meaning of the rules of criminal law . .. and this requires investigation of their origins, the legislative his- tory,… and accompanying social problems.”

    6

    Hall traced the development of the law of theft from the Carrier’s Case to the present in order to show how the criminal law has developed in response to social and economic changes brought about by the Industrial Revolution. The interrela- tions of law and economy in the solution of social problems are highlighted in his book, Theft, Law and Society.” Francis A. Allen states, “It may be doubted that so complete an elimination of the legal content of the concept has well served the development of criminological theory.”

    S

    The view that crime is undesirable social be- havior is especially apparent in the field of juvenile delinquency. The broad legal definition of delin- quency makes it possible to equate “delinquency” with “problem behavior.” Paul Tappan refers to this situation as “legal nihilism.” He notes that a juridicial approach to delinquency is uncommon, and in its place we find a casework approach that is nonlegal or anti-legal in orientation. 9 Roscoe Pound observed that the discretionary power of the Star Chamber was a trifle compared to that

    ‘” Ibid., p. 260. “5 JEFERY, op. cit; ROBERT G. CALDwELL, CRIM-

    NOLOGY, New York: Ronald Press, 1956, p. 112 ff., p. 67 ff.; HALL, op. cit.; ALLEN, op. cit.; GEORGE B. VOLD, Some Basic Problens in Criminological Research FED. PROB., March, 1953, p. 37.

    16 JEROME HALL, GENERAL PRINcIPLEs OF CRIMINAL LAW, Indianapolis: Bobbs-Merrill Co., 1947, p. 559.

    17 JEROME HALL, THEFT, LAW AND SOCIETY, 2nd ed., Indianapolis: Bobbs-Merrill Co., 1952.

    .ALLEN, op. cit., p. 377. “PAUL W. TAPPAN, CONTEMPORARY SURVEY OF

    JuvENILE DELINQUENCY, New York: United Nations, 1952, pp. 3-9.

    19591

     

     

    CLARENCE R. JEFFERY

    of the juvenile court.2 0 A juvenile court hearing is not regarded as a criminal trial; therefore, the usual constitutional guarantees as to life and liberty do not apply. The juvenile is often deprived of legal rights which are available to the adult.21

    Because there is no standard from which delin- quent behavior can be measured, a subjective evaluation of the behavior by a judge or caseworker must be relied upon. What constitutes “vulgar lan- guage,” “idleness,” “immorality,” or “habitually” is a major problem in the administration of any ju- venile court code.n The jurisdiction of the juvenile court is often based on the fact that the child has an emotional problem rather than on any act of delinquency. There is some question as to whether the juvenile court should function as a welfare agency. “It is even more pathetic that the very social instrument that was once hailed as a great reform measure now stands as a barrier to progress in meeting their basic needs.”

    24

    The confusion of crime and criminals is com- monplace in criminology. The criminologist seeks the answer to crime in the behavior of the offender rather than in the criminal law. Ferri stated that “crime must be studied in the offender.”2 5 The question “why and how people commit crimes” is an important one; however, a theory of behavior is not a theory of crime. Behavior is criminal only when judged by some standard of conduct. The term “crime” refers to the act of judging or labeling the behavior, rather than to the behavior itself. Why people behave as they do and why the be- havior is regarded as criminal are two separate problems requiring different types of explanation. If we wish to include all anti-social behavior within the scope of criminology, we must either state that all deviant behavior is criminal or that criminology is concerned with non-criminal as well as criminal behavior. What we are concerned with in either case is the sociology of deviant behavior, not the sociology of crime. Only in the criminal law do we find the distinction between criminal and non-criminal behavior. People are executed or sent to prison for violating a law; they are not executed or sent to prison for “anti-social” be- havior in general. Sellin points out that man be-

    2 0 HERBERT A. BLOCH! AND FRANK T. FLYNN,

    DELmNQuENCY, New York: Random House, 1956, p. 320.

    21 Ibid., p. 305 ff. 2 Ibid., p. 313

    22 Ibid., p. 322

    24 Ibid., p. 337 2″ SELLIN, op. cit., p. 482

    longs to many different social groups, each with its own system of conduct norms. However, when he states that the criminologist ought to study all norms violations he ignores the fundamental and important differences between state norms, famil- ial norms, religious norms, educational norms, economic norms, or voluntary association norms. By placing all conduct norms in a single category he is overlooking certain important characteristics of the norms.

    The removal of crime from the realm of legal fact has blurred the distinction between criminal and non-criminal behavior. In textbooks it is common to observe that 99 percent of the popula- tion commit acts for which they could be charged with a crime.2 6 Less than 4 percent of the crimes known to the police result in a prison sentence.N These observations place the criminologist in a cul-de-sac. If he is to ignore the legal status of crime, he then must study all deviant behavior. This is an acceptable procedure if one is interested in explaining behavior; it is not too helpful if we wish to understand why individual A is in prison and individual B is not. From these statistical observationsof non-criminal populations we must conclude that they differ from criminal popula- tions, not in terms of sociological and psychological variables related to the life experiences of the individual offender, but in terms of the process of legal adjudication. The criminal has been caught and convicted in a court of law. The problem shifts from “why and how individuals commit anti-social acts” to “why and how criminal law is administered.”

    The problem of the “non-adjudicated” criminal concerned Sutherland a great deal, and his re- search in connection with white-collar crime was an attempt to bring within the scope of criminology the criminal who was not in prison. He defined white-collar crime as “socially injurious acts” whether conviction occurred or not, a concept that has been criticized by Tappan and Caldwell.28 Sutherland made a valuable contribution to the sociology of law by pointing out the differential treatment of white-collar criminals by our judicial system. However, he did not focus attention on the interaction of economic and legal institutions in the same way that Jerome Hall did, for example, in his study of theft. Sutherland shifted his atten-

    2 6 WALTER C. RECKLESs, THE CRIME PROBLEM,

    New York: Appleton-Century-Croft, Inc., 1955, p. 12. 2 1 Ibid., p. 18.

    2 CALDWELL, op. cit., p. 67 ff.

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    DEVELOPMENT OF CRIMINOLOGY

    tion to the question “why do certain individuals commit white-collar crimes?” He entered into a discussion of a shoe salesman who became a white- collar criminal through differential association. 9

    The problem of what social changes in the nine- teenth century produced government regulation of business is ignored in Sutherland’s work. The legal dimension of white-collar crime is slighted in favor of a study of the offender. In Sutherland’s work we have a beautiful example of the shift in emphasis from the crime to the criminal. White-collar crime did not exist before certain legal changes occurred. Why these changes occurred can be determined only by a study of law and society, not by a study of the criminal. The progress and development of criminal law has been due to social and economic historical forces. No evaluation of the personality of the individual criminal is going to substitute for a sociological analysis of law.

    The acceptance by many criminologists of the Positive School’s position in respect to the defini- tion of crime and the emphasis placed on the study of the individual offender is not surprising if one considers the history of American sociology. The original problem which occupied the attention of sociologists during the period from 1910 to 1939 was the problem of socialization and personality development. The work of W. I. Thomas, G. H. Mead, John Dewey, and C. H. Cooley was in the area of socialization. These men were interested in the question of how a person comes to be a member of a group. It mattered little whether the social norms involved were legal or non-legal in nature. It was not until the late 1930’s that there occurred in American sociology a revival of interest in European sociologists such as Weber, Durkheim, Tonnies, Sombart, and others. 0 The problem of social structure and social institutions now as- sumed a more important place in sociological dis- cussions. The sociology of law is a European im- port, based on the work of such European writers as Weber, Durkheim, Maine, Jhering, Ehrlich, Gurvitch, Sorokin, and Timasheff. 3′ It is of interest to speculate as to why sociologists in the United States did not develop an interest in the study of law until quite recently.

    One additional observation concerning the defi- nition of crime is in order. If we define crime as the

    19 EDvWN H. SUTHERLAND, VHITE COLLAR CRIME, New York: Dryden Press, 1949, p. 235 ff.

    1o BECKER AND BosKOFF, op. cit., p. 79 ff.3 1 BECKER AND BOSKOr,, op. cit., p. 424 ff.; TwEN- TIETH CENTURY SOCIOLOGY, op. cit., p. 297-341.

    violation of a law, we must then state what we mean by law. This would require us to investigate such topics as the sociology of law and sociological jurisprudence. If we equate law and custom, as some writers do, then the legal definition of crime and the social definition of crime are synonymous. It is beyond the scope of this paper to pursue further the various meanings of the term “law” except to note that the definition of crime, be it legal or sociological, must be based on a study of law and society rather than on a study of the individual offender.

    Is CRMINoLoGY A SCIENCE?

    According to George B. Void, “the essential point in positivism is the application of a determin- istic and scientific method to the study of crime.”12 This writer would disagree with Vold’s observa- tion to this extent: the main characteristic of positivism is its attempt to answer the riddle of criminality by means of scientific studies of the individual offender. The use of scientific method is one of the major characteristics of positivism; however, scientific studies can be made of crime and criminal law as well as of the criminal. Because of his orientation the criminologist has not con- cerned himself with these other theoretical issues.

    The reason the criminologist is not interested in studying law and society is his reform orientation. There is no way in which knowledge of law and society can be used to reform the criminal. The criminologist assumes that he must reform the criminal if the science of criminology is to be a success. When this writer recently advocated that greater attention be paid to the study of criminal law he was told by several probation officers, “But this does not help us to deal with the individual offender.” Criminology has developed to a great extent as a branch of the penal reform movement in the United States. The major problems in criminology have been derived from the needs of parole boards and prison administrators for tools with which to reform or manage criminals. The interest shown in parole prediction tables and prison research is illustrative of this reform orienta- tion. The development of criminology is limited by this interest in penal reform and prison prob- lems.

    Auguste Comte is the father of positivism in sociology. He envisioned a society in which all

    12 GEORGE B. VOLD, THEORETICAL CRIMINOLOGY, New York: Oxford University Press, 1958, p. 39.

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    CLARENCE R. JEFFERY

    social problems are solved by scientists using positivistic methods of research. When society reaches the positive stage of development morals and politics will become positivistic sciences. Positivism subordinates questions about what ought to be or what must be to questions of what in fact is. “Positivistic thinkers …. have wished to see intelligence applied to the alleviation of all pressing human ills.” Auguste Comte “was first and foremost a social reformer, and he was inter- ested in science because he thought of it as an instrument for the reorganization of human life.”3 America has developed a philosophy, which, like Comte’s takes its point of departure from the disparity between the state of the natural sciences and the state of social affairs, and which proposes to eliminate this disparity by extending the scientific outlook to all domains of human be- havior.N

    The positivistic view of Comte was offset by the development of a German school of sociology. The German school made a distinction between the Sein and the Sollen, the is and the ought. Max Weber regarded sociology as value-free. Sociology is concerned with what is; it does not attempt to determine ethical and moral issues. Weber recog- nized that values are facts which can be scientifi- cally analyzed. He also recognized the fact that sociology does not furnish answers to questions concerning how people ought to behave. Weber made a distinction between natural and social science, a distinction which the positive school has denied. 5 Most American sociologists follow the value-free approach. Robert Bierstedt writes, “Sociology is a categorical, not a normative disci- pline, that is, it confines itself to statements about what is, not what ought to be.” 36 Kingsley Davis writes, “The normative approach (in the sense of analyzing norms and institutions, not in the sense of laying down moral imperatives) is used. …. 31 Talcott Parsons states, “Existence and values are

    a3 A HISTORY OF PHILOSOPHICAL SYSTEMS, ed. by VERGILIrUs FEiR, New York: Philosophical Library, 1950, p. 330-331.

    34Ibid., p. 337. 3 5

    JOHN CURER, SOCIOLOGY, 3rd ed., New York: Appleton-Century-Croft, Inc., 1955, p. 42 ff.; RALPH ROSS AND ERNEST VAN DEN HAAG, THE FABRIC OF SocIETY, New York: Harcourt, Brace and Co., 1957 p. 273 ff.

    36 ROBERT BIERSTEDT, THE SOCIAL ORDER, New

    York: McGraw-Hill Book Co., 1957, p. 11. 37KINGSLEY DAVIS, HUMAN SOCIETY, New York:

    Macmillan Co., 1949, p. 80.

    intimately related and interdependent, and yet… conceptually distinct.”,

    The positivistic position established by Comte is found today in such works as George Lundberg’s “Can Science Save Us?” In his writings Lundberg argues that, by emulating the physical sciences and by using statistical and quantitative tech- niques of analysis, sociology can be used as a tool for obtaining social objectives. Lundberg, fol- lowing John Dewey and the pragmatists, regards science as an instrument of human adjustment and human progress. The final objective of science is the prediction and control of events which is possible when one uses mathematical models. Lundberg agrees with Weber that sociology must be free of values and value-judgments. He feels that science can furnish us with the means to reach the goals or ends which are existent in society. The major tenets of positivism are quantitativism, behaviorism, and pragmatism.

    39

    According to Weber the purpose of sociology is to understand social events; according to Comte and Lundberg the purpose of sociology is to aid in the scientific solution of social problems. Crimi- nologists in general have followed the Positive School. Crominologists are very anxious that crim- inology be recognized as a science. They believe that the crime problem can be solved if criminology is scientific. That is why the criminologist has been willing to reject the legal definition of crime in favor of “universal categories of behavior” which he feels is necessary for scientific analysis. The Michael-Adler report concluded that criminol- ogy is not a science due to the unscientific nature of sociology and psychology.

    40

    Whether or not we regard criminology as a science depends upon the use to which we want to put our knowledge. Scientific studies can be made of crime, criminal law, criminals, prisons, and other such topics. In this sense a science of criminology is possible. If we believe, however, that science can determine the policy to be pursued in the treatment of criminals then we are no longer within the realm of science. Punishment and

    38 KENNETH S. CARLSTON, LAW AND STRUCTURES OF SOCIAL ACTION, London: Stevens and Sons, 1956, p. 20.

    31BECYER AND BOsKoFF, op. cit., p. 86; ROSCOE AND GISELA HINELE, THE DEVELOPMENT OF MODERN SOCIOLOGY, New York: Doubleday and Co., 1954, p. 54 ff.; GEORGE SIMSON, MAN IN SOCIETY, New York: Doubleday and Co., 1955, p. 48 ff.

    40THE SUrHERAND PAPERS, edited by ALBERT COHEN, ALFRED LiNDESMITH, AND KARL SCHUESSLER, Bloomington: Indiana University Press, 1956, p. 229 ff.

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    DEVELOPMENT OF CRIMINOLOGY

    reform are not a means to an end; they represent goals or values. Science cannot determine the ultimate values of society. Even an extreme posi- tivist such as Lundberg feels obliged to make a distinction between science and policy. The advo- cates of the “New Penology” ignore this issue. Studies of criminals and prisons will never tell us how we ought to treat the criminal any more than studies of the atom will tell us how we ought to use the atomic bomb. In the next several sections of the paper free will, determinism, and punish- ment will be discussed in terms of this distinction between the is and the ought.

    TE CR IMIAL

    Lombroso is generally credited with shifting the criminologist’s attention from the crime to the criminal. Since his time the major issue has been “how and why do people commit crimes?” Atten- tion has been focused on the individual offender. The history of criminology is thehistoryof theories of personality development. Whenever a new theory of personality appears, it is immediately applied to the criminal. Textbooks in criminology tell us a great deal about the physical, mental, emotional, and social characteristics of the crimi- nal.

    The biological school was developed by Lom- broso, Garofolo, Ferri, and Goring. Lombroso started with the concept of the born criminal, but he in his later writings recognized other factors as being important. Ferri emphasized the importance of anthropological and social as well as physical factors. Ferri classified criminals as born, insane, habitual, occasional, and passionate. Goring dis- covered through his measurements of English convicts that the criminal was physically and mentally inferior to the non-criminal. It is of interest to note that Tarde, not Goring, is respon- sible for the refutation of Lombroso. Edwin Driver in his article points out that the American crimi- nologist has credited Goring with the refutation of Lombroso while ignoring the biological orientation of his work.4 ‘ The interest in heredity and consti- tutional types is still seenin thewritings of Hooton, Sheldon, and the Gluecks.

    The mental testers attempted to locate the cause of criminal behavior in mental defectiveness.

    41 EDWIN D. DRIVER, Pioneers in Criminology, XIV: Charles Goring, Jomw or Cans. L., CRIMINOL., AND PoL. Sci., January-February, 1957, pp. 515-525. MARGARET S. WIISON, Pioneers in Criminology, I: Gabriel Tarde, JouR. or Cals. L., CilMNor., AND POL. Sci., May-June, 1954, pp. 3-10.

    Henry Goddard is representative of this stage of criminological thinking.

    Tarde located the cause of criminal behavior in imitation, and it is a short step from Tarde to Sutherland. Guerry and Quetelet emphasized the importance of criminal statistics in relation to ecological processes, age, sex, climate, and other variables. Park, Burgess, Shaw, and McKay de- veloped the ecological school in the United States, work which was basic to the formulation of Suther- land’s theory. Bonger emphasized poverty and economic conditions as a factor in criminality, and many studies have been made in an attempt to relate crime rates to economic conditions.

    The Freudian theory of personality development has been used by psychiatrists as a basis for ex- plaining criminal behavior. The psychiatric ap- proach is both individualistic and social psycho- logical depending upon the school of psychiatry to which one belongs. Both the sociological and psy- chiatric schools emphasize the importance of the family in relation to crime. The sociologist empha- sizes the environmental and associational aspects of family living; the psychiatrist emphasizes the emotional aspect of family living. The two major explanations of behavior today are the sociological, symbolized by Sutherland, and the psychiatric, symbolized by Freud.4 –

    The shift from the biological orientation of Lombroso to the social and psychological orienta- tion of the modern criminologist has misled some as to the true influence of the Positive School on modern criminology. If the term “positivist” is applied to Sutherland, for example, someone will object because Sutherland’s theory of behavior is not the same as Lombroso’s. The importance of the Positive School is that it focused attention on motivation and on the individual criminal. It sought an explanation of crime in the criminal, not in the criminal law. This is true of every theory of criminal behavior which is discussed in the text- books today, even though the explanation is in terms of social and group factors rather than in terms of biological factors. The shift in criminologi- cal thinking has been from a biological to a socio- logical and psychological explanation of behavior, not in terms of a shift in interest from the criminal to crime. The emphasis is still upon the individual offender, not crime.

    When the definition of crime was discussed above, it was noted that the reason the crimi-

    42 CAMWnLL, op. Cit., p. 181 ff.

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    CLARENCE R. JEFFERY

    nologist feels the need to reject legal definitions of crime is because he is seeking a universal category of behavior that can be explained in terms of a theory of behavior. If one is attempting to explain motivation and behavior, one cannot rely upon legal categories for the obvious reason that the same behavior pattern will be both legal and il- legal at different times and in different places.43

    Regardless of whether we accept Lombroso’s theory of behavior, or Sheldon’s theory, or Suther- land’s theory, or Glueck’s theory, we are still dealing with the criminal, not crime. Sutherland’s theory of differential association is a theory of behavior, based on a study of criminals. The only reason the issue of a definition of crime is raised in modern criminology is because the criminologist has to have some device by which to place be- havior in that category before it is studied as such. However, the criminologist is in a real dilemma in this respect, since as soon as he has derived his universal category of behavior he has lost the very thing he started out to study, namely crime.

    Two major difficulties confront us today in respect to the problem of understanding the criminal. (1) A theory of criminal behavior is not a theory of crime. It does not explain why the be- havior is criminal or non-criminal. (2) There is no theory of criminal behavior available which ex- plains all criminal behavior. The psychiatric theory is inadequate because not all criminals are emo- tionally disturbed, and few emotionally disturbed individuals are criminals. The sociological explana- tion is inadequate because not all criminals have a history of prior associations with other criminals, and not all individuals who associate with crimi- nals become criminals. A theory which integrates the legal, sociological, and psychological aspects of crime and criminal behavior is needed.14

    In his study of the individual criminal the crimi- nologist has confused two distinct and separate sociological processes: institutionalization and socialization.

    The individual learns group-defined ways of acting and feeling, and he learns many of them so fundamentally that they become a part of his

    11 JEFFERY, op. cit., p. 671 ff. 44 The writer has outlined some of the problems in

    such an approach to criminological theory in an article entitled An Integrated Theory of Crime and Criminal Behavior published in the March-April, 1959 issue of the Journal of Criminal Law, Criminology and Police Science.

    personality. The process of building group values into the individual is called socialization.

    45

    Socialization is the sociologist’s inclusive term for the various processes through which the original nature becomes fashioned into the social being…. A major part of a socialization process consists, of course, of learning.”

    By institutionalization we mean the develop- ment of orderly, stable, socially integrating forms and structures cut of unstable, loosely patterned, or merely technical types of action!7

    Sociologists have coined the term institutionaliza- tion to describe the process of formalizing interac- tion in groups. There is a tendency for participation in most groups to become habituated and forma- lized into increasingly rigid roles. Each person’s behavior becomes laid out for him in specific ways, and elaborate rules and regulations exist pre- scribing the proper procedure.”

    The process of learning behavior expected of a person in the group is socialization. Sutherland’s theory of differential association is a theory of socialization. Non-sociological theories of behavior place little or no emphasis on socialization proc- cesses. On the other hand, the way in which law develops in response to social problems and social change is institutionalization. Jerome Hall’s study of “Theft, Law and Society” or the writer’s study of crime and social change in England are examples of studies of institutionalization.49 Crime is a product of institutionalization; behavior is a product of socialization. The confusion of crime and behavior is the confusion of institutionalization and socialization.

    FREE WILL VERsUS DETERMI-NISM

    Whereas the Classical School accepted the doctrine of free will, the Positive School based the study of criminal behavior on scientific determin- ism. Every act had a cause. The Pavlovian theory of conditioned response patterns strengthened the deterministic approach to behavior. John B. Wat- son made determinism popular in the United

    45 LEONARD BROOM AND PHILIP SELZNICK, SOCIOLOGY,

    Evanston: Row, Peterson, and Co., 1955, p. 81. 6 CUBER, Op. cit., p. 180.47

    BROOM AND SELzNICK, op. cit., p. 238. ‘8 CUBER, op. cit., p. 319.49

    JEROMrE HALL, THEFT, LAW AND SOCIETY, Op. Cit.; CLARENCE RAY JEFFERY, Crime, Law and Social Structure, JOUR. OF CRim. L., CrIsNOL., AND POL. Sci., November-December, 1956, p. 423 ff.; CLARENCE RAY JEFFERY, The Dedelopment of Crime in Early English Society, JouR. or CRni. L., CRmtMNOL. AND POL. ScI., March-April, 1957, p. 647 ff.

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    States at about the same time that Freud intro- duced the theory of psychic determinism.

    The major argument today concerning determin- ism occurs in the criminal law. The law assumes the responsibility of the individual for his volun- tary conduct. The Neo-Classical School recognized that infants, lunatics, and others were not legally responsible for their actions. The legal position has been under attack by psychiatrists for many years.5 The Pioneer Series articles on Isaac Ray, Charles Doe, and Henry Maudsley dealt with this issue of legal versus psychological responsibility. The legal test of insanity, the right and wrong test as stated in the McNaghten case, has been criticized by psychiatrists. Ray and Doe were influential in setting aside the McNaghten rule in the state of New Hampshire. The New Hamp- shire rule was applied in the case of United States vs. Durham. In the Durham case the court said, “The accused is not criminally responsible if his unlawful act was the product of mental disease or mental defect.”

    Psychiatrists in general are in favor of the Dur- ham rule. Nearly ninety per cent of the psychia- trists interviewed concerning the test of criminal responsibility indicated that they favored the Durham test.”1 The Royal Commission on Capital Punishment recommended abrogating the Mc- Naghten test and leaving it to the jury “to deter- mine whether at the time of the act the accused was suffering from disease of the mind to such a degree that he ought not to be held responsible.”-

    The acceptance of the psychiatric position by lawyers and courts is a current trend. The late George Dession stated in 1938 that “the infiltra- tion of psychiatry into the administration of criminal law will one day be recognized as over- shadowing all other contemporary phenomena in its influence on the evolution of criminal justice.” 5

    Fredric Wertham, a psychiatrist, regards this as a dangerous trend in the administration of justice.”

    In the issue of criminal responsibility we again witness dearly the influence of the Positive School. The criminal rather than the crime is the issue at hand. Scientific determinism replaces volitional conduct. The inner motivation of the act replaces

    5 0oJERomE HALL, Psyciatry and Criminal Re-

    sponsibility, YAm L. Joun., May, 1956, p. 761 ff.; HALL, PRiNcipLEs, op. cit., p. 477 ff.

    51 Uiim .ysr oF CHICAGo LAW REVIEW, Winter

    1955, p. 327. 2 Ibid., p. 356. 1 Ibid., p. 363. 5 Ibid., p. 581.

    the overt harm or consequence of the act. The innermost aspect of the psyche is explored in an effort to answer the question “how and why do people commit crimes?” The evaluation of be- havior is placed in the hands of experts. Fredric Wertham feels that the McNaghten rule should be retained, and he refers to the psychiatric posi- tion as “psychoauthoritarianism.” 5 5 Robert G. Caldwell refers to the general movement away from judicial procedures as “the tyranny of the expert.””0

    The argument that scientific determinism ought to replace free will is always framed in terms of psychic determinism. When the psychiatrist offers testimony he is doing so in terms of certain con- cepts he has concerning determinism. An issue which seems to have been systematically ignored is that there are also sociological determinants of behavior. Why do we allow a defendent the defense that certain psychic factors determined his behavior, if we do not allow the same defense to the man who has lived in a criminalistic sub- culture and whose behavior is therefore determined by his environment? Why not have sociologists testifying as to the environmental determinants of the behavior of a Negro male living in Harlem? Certainly this individual did not will to be born a Negro or to live in Harlem. The writer is not sug- gesting this as a policy, but is asking the question “why has the discussion of determinism been con- cerned solely with psychic determinism?”

    The law is a measure of social, not individual, responsibility. The law assumes that individuals are responsible for their actions, for otherwise a state of social anarchy would exist. The deter- ministic argument assumes that responsibility and free will are synonymous, and that determinism precludes responsibility.5 It can be argued that unless a person is conditioned to expect certain consequences for his action he is not aware of the prohibitions and thus is not responsible. Deter- minism leads to responsibility. It is on the basis of these anticipated consequences of behavior that society holds the individual responsible. The socialization process is based on role-taking proc- esses which allow one to anticipate the conse- quences of his behavior and thus one orients his behavior toward the significant other. The late Robert Lindner expressed it in these terms, “Be-

    5 5 Ibid., p. 336. -6 CAI vDixE, op. cit., p. 342. 57 Ross AND VAN DEN HAAO, op. cit., p. 295 ff.

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    CLARENCE R. JEFFERY

    cause every act involves other persons, and most if not all actions at the time of their inception include some foreknowledge of their potential effects, a network of responsibility exists among all members of the species.”n Kenneth S. Carlston writes, “Responsibility on the part of the members for the effective performance of their roles in accordance with accepted norms is another distinguishing feature of the organization (of society).”59 Not only is the concept of responsibility necessary for the function of society but for the understanding of the social psychology of personality development. Coutu has suggested the term “social accounta- bility” in place of responsibility, and perhaps such a term would be preferred by those who think of responsibility in terms of free will. 60 This is similar to the position taken by Enrico Ferri, namely that a person is legally or socially responsible for his actions by the fact that he is a member of society, not because he is capable of willing an illegal act. Ferri applied the concept of responsibility to the insane, to juveniles, and to others now regarded as being incapable of responsibility. 1 Arnold Green has written:

    The first proposition-that the criminal is not responsible for his crimes-is inconsequential, at least from the point of view of maintaining society. Whether or not a man is responsible for what he does, he must be held personally accountable for what he does. Only on the basis of mutual account- ability can mutual prediction of behavior take place, without which all social relationships would be impossible. We know, for example, that an in- dividual will act thus and so in a given situation because deviation from expected behavior would be to his discredit or disadvantage. He would be punished, either by losing his reputation, ridicule, or in extreme cases, expulsion. Only by accepting responsibility (accountability) for his actions can an individual invoke upon his fellows their com- mon system of moral norms. Only through a mu- tual assurance that future behavior can be pre- dicted on the basis of past and present actions can social relationships be preserved. But the person who denies the concept of responsibility (free-will)

    uROBERT LINDNER, MUST YOU Convo.m? Nrew York: Rinehart and Co., 1956, p. 204.

    9KENNETH S. CARLSTON, LAW AND STRUCTURES OF SOCIAL AcTION, London: Stevens and Sons, 1956, p. 31.

    60 WALTER COUTU, EMERGENT HUMAN NATURE,

    New York: Alfred A. Knopf, 1949, p. 412. 61 SELLiN, op. cit., p. 491.

    often attempts to relieve the criminal of responsi- bility (accountability). 62

    The desire on the part of the psychiatrist to abolish certain basic concepts such as responsi- bility, guilt, and punishment has brought the following reply from Fredric Wertham:

    The ultra-radical proposal has been made to turn most or all offenders over to psychiatry, and to abolish the very concepts of responsibility, crime, punishment, and personal guilt. This is not only impracticable, but harmful, for it deflects our attention from the present-day abuses of psychiatric criminology and from the fight against them. Such an abolition of judicial categories would in practice infringe on the safety of society and on the rights of the individual.6

    Instead of just delving into the minutiae “of doubtful dreams” he should develop a social orientation corresponding to the growing awareness of social responsibility in a changing world. Instead of the currently too-prevalent practice of giving for social ills individualistic and therefore evasive explanations, the psychiatrist should not shirk his duty to determine the point where individual guilt resolves itself into social responsibility. 64

    The association of the terms “conditioned re- sponse” and “involuntary action” is due to the fact that Pavlovian or classical conditioning is used as the example. B. F. Skinner and other psy- chologists interested in learning theory have intro- duced into psychological literature the term “operant” or “instrumental” conditioning, based on self-initiated or voluntary behavior on the part of the subject. If modern psychologists, using the latest research techniques, can use such terms as “self-initiated” or “voluntary actions”, certainly

    the lawyer is justified in talking about voluntary actions or intent.

    65

    Law is both descriptive, the law as it is, and evaluative, the laying down of moral imperatives. The study of law can be descriptive, and thus a member of the social sciences, or it can be evalua- tive, and thus within the field of ethics and morals. The law regulating adultery exists as a fact, as a code of behavior; it also represents a moral impera-

    6ARNOLD GREEN, SOCIOLOGY, 2nd ed., New York: McGraw-Hill Book Co., 1956, p. 36.

    6FREDRIC WERTHAM, SHOW OF VIOLENCE, New York: Doubleday and Co., 1949, p. 18.

    6Ibid., p. 18. 65 ERNEST H. HLGARD, INTRODUCTION TO PsY-

    CHOLOGY, 2nd ed., New York: Harcourt, Brace and Co., 1957, p. 29 ff.

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    DEVELOPMENT OF CRIMINOLOGY

    tive, namely, people ought not commit adultery. Confusion arises when law is treated exclusively either as a fact or as a moral imperative. Very often moral imperatives are confused with conventional behavior. Social norms, legal and otherwise, tell us how people ought to behave, not how they do behave. Statistical norms are confused with norms that establish standards of behavior. The ought can never be derived from the is. The distinction between the descriptive and prescriptive aspects of law goes to the very heart of jurisprudence.66

    The descriptive is often confused with the pre- scriptive.Y7 The relationship between science and policy is demonstrated today in the physical sciences. Physicists were able to produce an atomic bomb, but the moral implications of the bomb have driven many scientists into other areas of research. The physicist does not determine how the bomb ought to be used. The program to produce satellites also illustrates the difference between the scientific knowledge necessary to launch a satellite and the governmental policy which the United States has pursued in an effort to do so. These examples not only point out the gap between science and policy, but they also point out the fact that scientists do not determine policy. They work within the policy framework determined by the power structure of society.

    If we make a distinction between what is and what ought to be, and if we assign to science questions of what is and to policy makers questions of what ought to be, then this conflict between law and psychiatry takes on new meaning. Psy- chiatry is, or wants to be, a science. Law has a policy-making function. The psychiatrist has attacked the McNaghten rule principally on the grounds that it is not scientific. The McNaghten rule is not a scientific statement; it states a matter of policy. When the psychiatrist argues that the McNaghten rule is no longer acceptable, he is arguing as a policy-maker, not a scientist. The

    6 6 MoRRs R. ConEN, REASON AND LAW, Glencoe:

    Free Press, 1950, p. 159 ff. 6 WMuIAX SEAGLE, QUEST FOR LAW, New York:

    Alfred A. Knopf, 1941, pp. 7-17. The school of phil- osophical jurisprudence emphasizes the ethical aspect of law. The analytical school emphasizes the descrip- tive aspect of law. Sociological and historical juris- prudence attempts to relate law to the social sciences. JEROME HALL has stated that it is a mistake to separate law as fact and law as value. He advocates integrative jurisprudence which combines the descriptive and evaluative aspects of law. See INTERPRETATIONS OF MfODERN LEGAL PILosoPIEs, New York: Oxford University Press, 1947, p. 313 ff.

    sociologist has decided he could not act as both scientist and policy-maker, and perhaps the psy- chiatrist will find it necessary to make a similar distinction between science and policy. It is no refutation of a legal doctrine to observe that it is not scientific. Law evaluates behavior and es- tablishes norms of conduct. The criminal is one who has been judged by the group to have violated a conduct code and is deserving of punishment and condemnation. Mental illness is not defined as the violation of a conduct code. There is no scientific approval or disapproval of mental illness, any more than one approves or disapproves of an infected appendix. A man may have syphilis and commit a crime at the same time. We do not ask a lawyer to treat the syphilis, and the doctor is not supposed to make a moral issue of syphilis. The fact that doctors treated syphilis as a moral and not as a scientific issue for years illustrates the point. At the same time we do not ask the doctor what pun- ishment ought to be assigned to the man who has contracted syphilis through an illegal act. In the case of crime, however, we assume that the pres- ence of mental disease places in the hands of psy- chiatrists the moral evaluation of the behavior. There is a right and wrong in law; there is no right and wrong in science, only what is. This observa- tion does not preclude the possibility that policy decisions may be based on scientific evidence. Gregory Zilboorg, a psychiatrist, makes such a distinction between science and policy.

    If we as scientific contemporaries are to pass judgment on every contemporary social crisis in terms of our civic reactions clothed in the cloak of our scientific training, much of that which is posi- tive, creative, and permanent in our science is bound to be tarnished, as so much of the human spirit was tarnished, whenever scientific knowledge was made to serve the immediate ends of social crises. This mistake is a dangerous error which little helps our civic performances and hurts a great deal our scientific performance and capacity.

    As scientists we cannot exist unless we stand au dessus de la inelle. If we find ourselves unable to stand above the battle, we must give up our scientific position. There is no choice. For there is no socialist physics, or capitalistic algebra, or Soviet astronomy, or Fascist biology; and there is no American psychoanalysis or British psy-

    1959]

     

     

    CLARENCE R. JEFFERY

    chiatry. Science remains universal and cosmopoli- tan as it always has been, or it is not science.”

    Zilboorg goes on to state that criminals are neu- rotic individuals, and “Such individuals should be treated, of course, instead of punished. ‘ 69 Zilboorg fails to realize that when he states we ought to substitute treatment for punishment he is con- tradicting what he said a few pages earlier about the separation of science and policy and the main- tenance of scientific neutrality on social and po- litical issues. He also states that as a psychiatrist he is identified “with the person to be served and not with the disindividualized aggregate called society or history.7 0 Here he is stating that he is a positivist, that is, he is interested in the criminal and not in social meaning of crime, guilt, and punishment.

    THE PU-RPOSE OF PUNISHMENT

    The Classical School advocated a definite penalty for each crime. The punishment must fit the crime, e.g., for armed robbery a man would receive five years in prison. The Classical School punished the man for the crime, for what he had done.

    The Positive School rejected the doctrine of nulla poena sine lege-no punishment without a law. The Positive School emphasized individual- ized treatment and the protection of society against the criminal. The punishment must fit the criminal. A man was sentenced, not according to the seri- ousness of the offense, but according to the factor or factors which motivated him to commit a crime. It is foolish, reasoned the positivist, to sentence all men guilty of armed robbery to the same length of time, since the motivational pattern for each man would be different. One man might commit armed robbery because he does not have the vocational training necessary for him to get a job; another man might commit armed robbery because it served him as a psychological substitute for love which he did not receive from his parents. In the one case the criminal would receive vocational training; in the other case he would receive psy- chotherapy. Since it is not possible to know at the time of the trial how long a time will be necessary to rehabilitate the criminal, an indefinite sentence

    F GREGORY ZILBOORG, On Social Responsibility, SEARcHLIGHTS ON DELINQUENCY, ed. by K. R. EISLER, New York: International Universities Press, 1949, p. 334.

    61 Ibid., p. 335.70 Ibid., p. 337.

    is needed, which could theoretically be from one year to life.7 ‘ Each criminal would receive indi- vidualized treatment according to his own psy- chological and sociological needs. The criminal, not the crime, governed the sentence or punish- ment given. The time a man spent in prison would be determined, not by the crime he had committed, but by the time needed to adjust and rehabilitate him. Whether or not a man was adjusted and ready to return to society would be determined by scientific penology.

    Garofolo was skeptical about the possibility of reforming the criminal. He advocated the death penalty, overseas colonies, and life imprisonment for those lacking all moral sense. For the young offender he recommended the indeterminate sen- tence, and for less serious violations he advocated reparations rather than punishment.72 Garofolo also recognized the value of the deterrence theory, though he also realized its limitations. He also observed that any system of enforced treatment is punitive in nature.

    73

    Ferri continued the Positive School’s emphasis on social welfare and social defense. The purpose of criminal justice was to afford maximum pro- tection or defense of society against the criminal. The defense of society was placed above the rights of individuals. Ferri recommended penal colonies, indeterminate sentences, hospitals, scientifically trained judges, and the abolition of juries. Although he recognized the value of individualized treatment, he also recognized its limitations. Individualized treatment was limited to the five classes of criminals which he developed.

    7 4

    The modern trend in penology has been in the direction of positivism, with such innovations as the indeterminate sentence, parole, probation, suspended sentences, and good time laws.7 5 “The reforms made in the criminal law in all civilized nations in the last half century have resulted in the adoption of many of the proposals of the positivists.” 6 For Bentham a harm or pain must result from the crime before it is punished. The positivist turned attention to motivation, and punishment was related to human motivation

    71 ALTER C. REcs ss states for example, The ideal indeterninate sentence law fixes all sentences from one year to life. WALTER C. REcKLEss, THE CRIME PROBLEM, 2nd ed., New York: Appleton-Century- Croft, Inc., 1955, p. 622.

    7ALLEN, op. cit., p. 382 ff. 73 Ibid., p. 386. 74 SELLIN, op. cit., p. 491.7 5

    HALL, PRINCIPLES, op. Cit., p. 50 ff.7 6 SELLIN, op. cit., p. 492.

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    DEVELOPMENT OF CRIMINOLOGY

    rather than to the overt act or consequence of the act. “Motivation rather than the objective nature of crime, is a basis for sanctions.”n This attitude, again, is illustrative of the positivist’s interest in the criminal rather than crime. The social defense position has resulted in such legislation as sexual psychopathic laws and habitual offender laws.

    Ferri delivered a lecture entitled “New Horizons in Criminal Law”, which was later published as Criminal Sociology. Barnes and Teeters published New Horizons in Criminology in which they pro- pose such reform measures as the elimination of prisons, the elimination of punishment, the elimi- nation of the jury system, the elimination of the concept of free will, individualized treatment, and the elimination of other aspects of the legal system. Scientists and mental hospitals would replace judges, juries, and prisons7

    The abandonment of the principle of legality often leaves the accused without the traditional safeguards found in the law. Jerome Hall has been an outspoken critic of this movement.7 9 Francis A. Allen asks the question, “What social interests are to be protected by the criminal law?” We must deal with the problem of the expansion of state power into more and more aspects of social life. 0

    The late George Dession emphasized the protection of individual rights as an important function of criminal law. Dession deplored the development of such legal proceedings as denaturalization of naturalized citizens, deportation of aliens, loyalty hearings, anti-trust proceedings, and sexual psy- chopathic laws which allow a man to be committed for an indefinite period even though he has com- mitted no offense. These actions are always taken under the disguise of social welfare. “Should not the safeguards of criminal proceedings be applied in the above situations?” 8′ The Pioneer Series article on Montero is relevant in this respect be- cause Montero placed emphasis on the protection of individual rights and the limitation of the power of the state.

    The positivist has ignored the fact that the , Ibid., p. 481. 78

    HARRY EuizR BARNES AND NEGLEY K. TEETERS, NEW HoRizoNs IN CRIMINOLOGY, New York: Prentice- Hall, Inc., 1950, p. 289 ff.; p. 644 ff.; p. 947 ff.

    79 HALL, PRINCOEc s, op. cit., p. 19 ff. 80 ALLEN, op. cit., p. 378. 1R acmA C. DoNNELLY, George Dession, JouR.

    or Cmii. L., ClinNOL., Am POL. Sci., March-April, 1956, p. 773.

    ‘2MANUEL LoPEz-REY, Piioeers in Criminology, X: Pedro Dorado Montero, JouR. or CRni L., CRUmNOL., AND POL. Scr., January-February, 1956, p. 605 ff.

    criminal law is a double-edged sword. It protects society against the individual, and it protects the individual against the arbitrary actions of the state. The law prescribes the area in which the state can act.

    Criminology textbooks pay a great deal of atten- tion to the inhumanity of man to man: the in- humanity of punishment, the brutal methods of torture and punishment, the ineffectiveness of capital punishment, the complicated legal pro- cedure followed by courts of law, the dishonesty of judges and police officials, the injustices of trials and jury decisions, the brutality of police methods, and the unsavory conditions in all prisons. What is sometimes ignored is the fact that the Classical School developed as a reaction to harsh penal methods where people were executed for minor offenses. The principle of legality was a political doctrine designed to protect the accused against such abuses. Bentham and Beccaria led a wave of legal reform in England.’ The Positive School places us in a major contradiction in this respect. In order to carry out the social defense philosophy he must sacrifice the individual offender. “The Positive School is committed to the thesis that any measure necessary to protect Society (the accused, and, of course, the convicted person are auto- matically excluded therefrom) is justifiable.”‘ 4

    In the case of the adult offender, as in the case of the juvenile, the issue is sometimes whether the accused has a personality problem which needs treatment, rather than whether or not the de- fendent has committed an objective harm. The sexual psychopathic laws represent a movement in this direction. “The sexual psychopathic laws have given birth to a bastard class-neither criminal or insane-whose members are designated “offenders” because of their offensive behavior. These unhappy nonconformists may be punished or treated just as badly as the criminal and the insane, but obtain far less in the way of due proc- ess of law.”” 5 Hermann Mannheim, E. H. Sutherland, and Paul Tappan have criticized the sexual psychopathic laws in this country.’6 Harsh penal methods are now appearing under the guise of “reform” and “science”.

    It is often stated that the purpose of criminal law ought to be treatment and reform. The ob-

    83 GEIs, op. cit., pp. 159-171; MNOAcHEsi, op. cit., p. 439-449.

    8 HALL, PRmNCIPLEs, op. cit., pp. 550-551. 85 UNvExsrrY or CmcAoo LAw REvImw, p. 355. 86 MANNim, op. cit., p. 205 ff.

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    CLARENCE R. JEFF.ERY

    servation has been made that there is always a punitive aspect to treatmentY Whether or not punishment and treatment can be separated is a relevant question. Sheldon Glueck once com- mented, “A sick person has a right not to be treated; it is only when he becomes contagious that he may be quarantined.”‘ s

    The reform argument assumes that reform is possible, and that we have the knowledge neces- sary to reform the criminal. This argument assumes we know the cause of crime and therefore the cure. It overworks the analogy between crime and disease.89 It overlooks the fact that crime is a product of society. In his book, “Must You Conform?”, the late Robert Lindner argues that when we classify homosexuality as a disease and not a crime we are not really helping the homo- sexual but are in fact creating new oppressive measures to use against him. It is control disguised as reform and treatment. The same thing can be said for regarding behavior of other types as a dis- ease rather than a crime. If crime is the product of society, do we reform the individual or must we reform the society?

    The rehabilitative treatment of the offender is the objective most frequently discussed and ap- plauded today. Criminological positivism, with its focus upon the individual offender, was intro- duced by Lombroso and his followers. An indi- vidualized and, more particularly, a therapeutic orientation has developed rather steadily in sub- sequent years under the impetus of the modern clinical movement …. The focus upon mental pathology has resulted in a conception of criminals as “sick people”. 90

    The positivist emphasizes parole and the inde- terminate sentence, yet a determinate sentence has more value than does the indeterminate sen- tence as a factor in success or failure of parole. 9’ Sweating out a parole and observing the political maneuvers of parole boards is very demoralizing to an inmate. Many inmates feel that a release on parole automatically lessens one’s chances of re- forming after release from prison. “Society is not yet fulfilling its responsibility to the implications

    87 UNIVERSITY OF CHICAGO LAW REVIEW, p. 350 ff. 88 HENRY NuNBERG, Problems in the Structure of the

    Juvenile Court, JouR. OF CrM. L., CRIMINOL., AND PoL. Sci., January-February, 1958, p. 507.

    19 CoHEN, op. cit., p. 55; HALL, PRINCiPLEs, op. cit., p. 132.

    ‘9 PAUL W. TAPPAN, CONTEmI’ORARY CORREcTION, New York: McGraw-Hill Book Co., 1951, pp. 110-111.

    9′ REcsaxss, op. cit., pp. 637-639.

    of parole.” 9′ – Today the Youth and Adult Authori- ties are held in high esteem by penologists. The American Law Institute was instrumental in the establishment of these agencies. The Model Cor- rection Act removed from the courts the power of probation and placed the offender in the hands of the Authority for an indeterminate period for which there is neither a minimum or a maximum.

    9’

    “It seems to many that this feature of the model Act is extreme and even dangerous, in view of the possibility of miscarriages of justice, as well as mistakes in judgment.”9 4 The arguments against the indeterminate sentence are many and varied.

    9 ‘

    Alexander Maconochie, the British reformer, emphasized the importance of the indeterminate sentence, but as John Barry noted in his article, “Maconochie would have been surprised at the arbitrary powers entrusted to tribunals such as the Adult and Youth Authorities and Parole Boards.”9 6 The emphasis has shifted from a rigid sentencing procedure which did not take into account individual factors, to an indeterminate sentence which does not take into account the rights of individuals. Perhaps we can find a com- promise between such two extremes. At least it is difficult to justify the indeterminate sentence and parole as “reform measures”.

    The modern criminologist places little value on the deterrent theory of punishment, though both Lombroso and Garofolo realized the deterrent effect of criminal law. They placed more emphasis on overseas colonies and capital punishment than on reform.Y As Morris R. Cohen points out, we cannot say that law does not deter because some individuals commit crimes. 9 ‘ The notion that law does not deter is fatalistic and this conflicts with the positivist’s concept of determinism. 9

    The optimum result in treatment cannot be attained by mere reaffirmations of faith in “indi- vidualization” and “therapy”, or by the elabora-

    9′ DONALD F. WmsoN, MY Six CoNvicTs, New

    York: Pocket Books, Inc., 1951, p. 281. 93 BLOcH AND FLYNN, op. cit., p. 490. 94 ENCYCLOPEDIA OF CRIMINOLOGY, ed. by VERNON

    C. BRANHAM AND SAMUEL B. KUTASH, New York: Philosophical Library, 1949, p. 465.

    95 CALDWELL, op. cit., p. 644 if; EDwiN H. SUTHER- LAND AND DONALD R. CRESSEY, P~iNcnPLEs OF CRIM- INOLOGY, 5th ed., New York: J. P. Lippincott, 1955, p. 560 ff.

    96 JOHN V. BARRY, Pioneers in Criminology, XII: Alexander Maconocie, JouR. OF Cumi. L., CR- [NOL., AND POL. Sci., July-August, 1956, p. 150.

    w ALLEN, op. cit., p. 373 ff. 9’

    COHEN, op. cit., p. 49. “Ibid., p. 49.

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    DEVELOPMENT OF CRIMINOLOGY

    tion of case histories. It cannot be achieved, either, by a cavalier rejection of the incapacitative and deterrent objectives of correction in favor of an exclusively rehabilitative goal.”‘

    In the case of punishment, as in the case of re- sponsibility, there is a confusion of what is and what ought to be. The question of punishment is a moral issue. The sociologist and psychiatrist do not hesitate in suggesting what ought to be done with the offender. At its conception American sociology was dominated by a philosophy of social reform; however, this aspect of sociological think- ing has been modified since that time. In criminol- ogy the reform issue still looms large, and the criminologist is more often than not more of a reformer than a scientist. Science can tell us that executing some criminals will not deter others; it cannot tell us that we ought not to execute them. One of the major difficulties encountered in crimi- nology when we deal with ethical issues is that the sociological positivist and the legal positivist divorce fact and ethics.Y” This does not mean that the positivist does not make ethical judgments; it means that he makes ethical judgments without acknowledging that he is making them. Crimi- nology is a science; law is a policy making pro- cedure.

    Perhaps the most glaring defect in the socio- logical analysis of punishment is that it views punishment always in the context of what it means to the individual offender, never in terms of what it means to society. Because the positivist is con- cerned with the individual offender, it should be expected that he would neglect the sociological meaning of punishment. The social purpose of punishment is to create social solidarity. Emile Durkheim viewed punishment as a reflection of group solidarity. Any act which violated the social code had to be punished in order to restore order and to reaffirm the violated code. In this way group solidarity was maintained. 0 2

    Since sanctions are not revealed by analysis of the act that they govern, it is apparent that I am not punished simply because I did this or that. It is not the intrinsic nature of my action that produces the sanction which follows, but the fact that the act violates the rule which forbids it. In

    100 TAPPAN, CONTEMPORARY ComxcTION, op. Cit., p. 12.

    101 HALL, P2RlNcrPLEs, op. cit., p. 546. X WALTR A. LuNDEN, Pioneers in Criminology,

    XVI: Enile Durkheim, Jomu. op Ciu i. L., CumzNoL., AND POL. Sc., May-June, 1958, p. 5 ff.

    fact, one and the same act, identically performed with the same material consequences, is blamed or not blamed according to whether or not there is a rule forbidding it. The existence of the rule and the relation to it of the act determine the sanction. Thus homicide, committed in time of peace, is freed from blame in time of war. An act, in- trinsically the same, which is blamed today among Europeans, was not blamed in ancient Greece, since there it violated no pre-established rule.

    We have now reached a deeper conception of sanctions. A sanction is the consequence of an act that does not result from the content of the act, but from the violation by that act of a pre-es- tablished rule. It is because there is a pre-estab- lished rule, and the breach is a rebellion against this rule, that a sanction is entailed.10

    The purpose of punishment is social disapproval of the act through collective action on the part of the group. Durkheim’s analysis of punishment has the advantage of placing attention on the norma- tive structure relating to acts and not on the act itself. The Positive School was opposed to the position taken by Durkheim, that is, it focused attention on the act and not on the meaning of a violation to the social group.

    Morris R. Cohen regards reprobation or dis- approval as an important aspect of punishment.

    T4 Fredric Wertham notes that a neglected but im- portant aspect of punishment is the condemnation of the crime. 00 Bronislaw Malinowski states, “Every element of primitive law, every claim, is

    determined by the need to maintain the identity of the group” 0 6 Arnold Green writes:

    The second proposition-that punishment fails to reform the criminal-is also inconsequential in the present context. The real social function of punishment is not so much to change the behavior of the extreme rebel as it is to give the majority of more or less norm-accepting persons a continued reason for remaining norm-accepting. As many sociologists, including Emile Durkheim and George H. Mead have pointed out, punishment affirms social values. Punishment serves to set off wrong from right. That in many instances it fails to re- habilitate the individual offender does not destroy

    103 LEwis A. CosNER AND BERNARD ROsENBERG, SocIAL THEORY: New York: Macmillan Co., 1957, p. 108.

    10 4 CoHEN, op. Cit., p. 50. 105 WE Ar, SHOW Or VIOL.ENCE, Op. cit., p. 19. 116 CARXToN, op. cit., p. 6.

    1959]

     

     

    CLARENCE R. JEFFERY

    its essential function. Without punishment, organized society is inconceivable.’0

    Radcliffe Brown has analyzed social sanctions in terms of their social function, and he concludes:

    In a consideration of the function of social sanctions it is not the effects of the sanction upon the person to whom they are applied that are most important but rather the general effects within the community applying the sanctions. For the ap- plication of any sanction is a direct affirmation of social sentiments by the community and therefore constitutes an important, perhaps essential, mecha- nism for maintaining these sentiments. Organized negative sanctions in particular … are expressions of conditions of social dysphoria brought about by some deed. The function of the sanction is to re- store to the social euphoria by giving definite col- lective expression to the sentiments which have been affected by the deed, as in the primary sanc- tions and to some extent in the secondary sanc- tions, or by removing a conflict within the com- munity itself. The sanctions are thus of primary significance to sociology in that they are reactions on the part of the community to events affecting its integration. °H

    The use of punishment by society is not as im- portant in terms of whether or not it reforms the individual as in terms of what it does for society. Punishment creates social solidarity and re-en- forces the social norms.

    CONCLusrONS

    In the Pioneers in Criminology we witness the development of the major issues underlying modern criminological thinking. Whereas the Classical School focused attention on the crime, the Positive School shifted the emphasis to the criminal. The major characteristic of criminological thinking since Lombroso’s time is the preoccupa- tion of criminologists with the problem “why do individuals commit crimes?”

    The Positive School gained its name from the positivist philosophy of the nineteenth century which applied scientific method to social problems. This school maintained the position that crimi- nology must become scientific, by which they meant that the explanation of criminal behavior and the treatment of criminals must be accom-

    107 GREEN, op. cit., p. 37. 101EDGAR F. BORGETTA AND HENRY J. MEYER,

    SOCIOLOGICAL THEORY, New York: Alfred A. Knopf, 1956, p. 443 ff.

    plished by scientific means. Science is designed to explain why people behave the way they do; it does not tell us how people ought to behave. The reason we have crime, however, is not because in- dividuals behave the way they do, but because others think they ought not to behave in that way and have it within their power to judge their be- havior. Crime involves an ethical issue.

    The biological explanation of behavior has been seriously challenged by sociologists and psychol- ogists since Lombroso’s time. This tenet of posi- tivism has been refuted. However, the crimi- nologist has accepted a theory of behavior as a theory of crime. Crime and criminal behavior are confused. Even though in modern criminology the Lombrosian explanation of behavior is rejected, the positivist’s interest in the criminal is main- tained.

    Because the positivist wanted to study the crimi- nal rather than crime, he was obliged to reject the legal definition of crime. “Anti-social behavior” is often used in place of a legal definition. There is no agreement among criminologists as to the meaning of the term “crime”, though this is presumably the starting point for any research. Some use a social definition of behavior; some use a legal defini- tion of behavior. Some regard the sociology of law as outside the scope of criminology; some regard it as basic to criminological theory.

    The scientific approach substituted determinism for volition. The individual criminal is again the center of attention, since the question is one of individual responsibility. Although Ferri used the concept of legal responsibility in place of moral responsibility, the individualistic approach is gaining headway in law as evidenced in the recent Durham decision.

    The Positive School regarded the protection of society as the governing factor in punishment. Punishment was designed to fit the criminal, not the crime. Such reform measures as parole, proba- tion, and indeterminate sentences furthered the individualistic approach to criminology. The ob- jection to the social defense school comes from those who do not want social welfare placed above individual welfare. Individualized treatment must of necessity place great discretionary power in the hands of the experts.

    The Positive School advanced the field of crimi- nology by placing the study of the criminal within a scientific framework. Today, as a result, we know a great deal more about the criminal than we have

    [Vol. 50

     

     

    DEVELOPMENT OF CRIMINOLOGY

    known heretofore. The criticisms made of the positivist are to be viewed as attempts to raise questions other than those raised by this school, and not as a blanket condemnation of a healthy interest shown in the criminal. The criminologist’s attempt to separate criminology and criminal law, and his related attempt to derive criminality

    from the behavior of the criminal offer a major obstacle to a theory of crime. More attention needs to be paid to the meaning of crime in terms of criminal law, social structure, and social change. A re-evaluation of the theoretical structure of criminology is called for at this period in the de- velopment of criminological thinking.

    1959]

     

    • Journal of Criminal Law and Criminology
      • Summer 1959
    • The Historical Development of Criminology
      • Clarence Ray Jeffery
        • Recommended Citation
    • Historical Development of Criminology, The

Strategic Communication Plan”

  • Go to the online book titled “Strategic Communication Practices: A Toolkit for Police Executives”, located here. You may also view the article here.
  • https://blackboard.strayer.edu/bbcswebdav/institution/CRJ/430/Week2/CRJ430_W2_Strategic%20Communication%20Practices.pdf
  • Focus your reading on Chapter 3 “Developing Strategic Communication Plans”.
  • Review the seven (7) steps required in the process of developing a strategic communication plan. Determine the step that you believe is the most important in the process. Include example(s) to support your response.
  • Debate for or against the following statement: “When officers make an arrest without a warrant, they act at their own peril and are allowed no margin of error”. Provide a rationale for your response.

    Strategic Communication Practices: A Toolkit for Police Executives Darrel W. Stephens Julia Hill Sheldon Greenberg

     

     

     

    Strategic Communication Practices: A Toolkit for Police Executives

    Darrel W. Stephens Julia Hill Sheldon Greenberg

     

     

    Contents

     

     

     

    This project was supported by a Cooperative Agreement 2008-CK-WX-K008 awarded by the Office of Community Oriented Policing Services, U.S. Department of Justice. The opinions contained herein are those of the author(s) and do not necessarily represent the official position or policies of the U.S. Department of Justice. References to specific agencies, companies, products, or services should not be considered an endorsement by the author(s) or the U.S. Department of Justice. Rather, the references are illustrations to supplement discussion of the issues.

    The Internet references cited in this publication were valid as of the original date of this publication. Given that URLs and websites are in constant flux, neither the author(s) nor the COPS Office can vouch for their current validity.

    ISBN: 978-1-935676-41-6 September 2011

     

     

     

    Contents

    Contents

    About the COPS Office . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

    Letter from the Director . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

    CHAPTER I—The Police Communication Imperative . . . . . . . . . . . . . . . . 7 Communications Issues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

    Crime . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Police Effectiveness . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Public Image and Perceptions of the Police . . . . . . . . . . . . . . . . 10 Policing Approach . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Police Misconduct . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Budget—Staffing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Terrorism . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Immigration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Influencing Behavior . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Transparency . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

    Essential Audiences . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Elected Officials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Community Leaders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Neighborhood Leaders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Public Interest Groups . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Non-English Speaking Communities . . . . . . . . . . . . . . . . . . . . . 18 Faith Communities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Employees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

    Communication Strategies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

    CHAPTER II—Where and How People Get Information . . . . . . . . . . . . . 21 The Media Landscape . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

    The Evolution of the Media in the Digital Age . . . . . . . . . . . . . . . 22 How People Access, Use, and Disseminate Information . . . . . . . 24 Declines in Trust and Credibility . . . . . . . . . . . . . . . . . . . . . . . . . 28 Viewership, Readership, and Listenership . . . . . . . . . . . . . . . . . 29 Print Media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Television . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 Radio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 The Online Migration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35 Where Do We Go from Here? . . . . . . . . . . . . . . . . . . . . . . . . . . . 38

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    Contents

     

    strategic Communication Practices: A Toolkit for Police Executives

    CHAPTER III—Developing Strategic Communication Plans . . . . . . . . . . . 39 A Strategic Approach . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39

    STEP 1: Research and Situation Analysis . . . . . . . . . . . . . . . . . . 40 STEP 2: Determining Goals and Objectives . . . . . . . . . . . . . . . . 43 STEP 3: Target Publics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45 STEP 4: Communication Strategies . . . . . . . . . . . . . . . . . . . . . . 47 STEP 5: Messages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48 STEP 6: Tactics and Implementation . . . . . . . . . . . . . . . . . . . . . 51 STEP 7: Evaluation and Measurement . . . . . . . . . . . . . . . . . . . . 54

    CHAPTER IV—The Chief/Sheriff (CEO) Role in Effective Communications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57 The Communications Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57 Modeling the Behavior . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59 The CEO as Communicator . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59

    Crime . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60 Arrests . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60 Use of Force . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60 Death of an Officer/Serious Injury . . . . . . . . . . . . . . . . . . . . . . . 60 Misconduct . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61 Policy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61

    The CEO and the Communications Staff . . . . . . . . . . . . . . . . . . . . . . 62 Resourcing Public Affairs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63

    CHAPTER V—Communication Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65 Traditional Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65

    The News Media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65 Written Release . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65 News Conference . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66 Op-Ed Pieces . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 67 Newspaper Columns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 67 Radio/Television Talk Shows . . . . . . . . . . . . . . . . . . . . . . . . . . . . 67 Responding to Requests for Information . . . . . . . . . . . . . . . . . . 68 Community Presentations, Speeches, and Meetings . . . . . . . . . 68 Reports . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 69 Newsletters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 71

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    Contents

    Brochures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 72 Frequently Asked Questions (FAQs) . . . . . . . . . . . . . . . . . . . . . . 72 Cable Television . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73

    The New Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 74 Departmental Web Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 75 Blogging . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77 Social Media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 78 E-Mail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 82 Wikipedia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 84 Community Notification Programs . . . . . . . . . . . . . . . . . . . . . . . 85

    CHAPTER VI—Crisis Communications: Planning and Execution . . . . . . . 87 Crisis as Opportunity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 88

    When Crisis Strikes: Strike First . . . . . . . . . . . . . . . . . . . . . . . . . 91 The Role of the Chief . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93

    Messaging . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 96 Preparing Spokespeople . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 98 Target Publics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 99

    Houston, We Have a Problem: Manage Issues to Prevent Crises . . 100 Situational Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 102

    Drafting a Workable Crisis Communication Plan . . . . . . . . . . . . . . . 103

    CHAPTER VII—Conclusion: Going Forward . . . . . . . . . . . . . . . . . . . . . . 107

    References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 111

    Appendixes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 117 Appendix A: Executive Briefing Participants—Milwaukee

    and Ft . Worth . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 117 Appendix B: Developing the Core Message . . . . . . . . . . . . . . . . . . . 119

    About the Authors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 121

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    Letter from the Director

     

    strategic Communication Practices: A Toolkit for Police Executives

    About the CoPs office

    The Office Of Community Oriented Policing Services (the COPS Office) is the component of the U.S. Department of Justice responsible for advancing the practice of community policing by the nation’s state, local, and tribal law enforcement agencies through information and grant resources. The community policing philosophy promotes organizational strategies that support the systematic use of partnerships and problem-solving techniques to proactively address the immediate conditions that give rise to public safety issues such as crime, social disorder, and fear of crime. In its simplest form, community policing is about building relationships and solving problems.

    The COPS Office awards grants to state, local, and tribal law enforcement agencies to hire and train community policing professionals, acquire and deploy cutting-edge crime-fighting technologies, and develop and test innovative policing strategies. The COPS Office funding also provides training and technical assistance to community members and local government leaders and all levels of law enforcement.

    Since 1994, the COPS Office has invested more than $16 billion to add community policing officers to the nation’s streets, enhance crime fighting technology, support crime prevention initiatives, and provide training and technical assistance to help advance community policing. More than 500,000 law enforcement personnel, community members, and government leaders have been trained through COPS Office-funded training organizations.

    The COPS Office has produced more than 1,000 information products—and distributed more than 2 million publications—including Problem Oriented Policing Guides, Grant Owner’s Manuals, fact sheets, best practices, and curricula. And in 2010, the COPS Office participated in 45 law enforcement and public-safety conferences in 25 states in order to maximize the exposure and distribution of these knowledge products. More than 500 of those products, along with other products covering a wide area of community policing topics—from school and campus safety to gang violence—are currently available, at no cost, through its online Resource Information Center at www.cops.usdoj.gov. More than 2 million copies have been downloaded in FY2010 alone. The easy to navigate and up to date website is also the grant application portal, providing access to online application forms.

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    Letter from the Director

    Dear Colleagues,

    At the heart of community policing and problem solving is the requirement that the police are transparent in all their dealings with the public. Transparency requires effective and timely communications—a task that is often easier said than done. Police organizations have always faced challenges communicating with both their internal and external audiences. In their 24/7 world, events happen at a rapid pace and there is a long list of people who believe they should be among the first to know what has occurred.

    This world has become even more complicated with the dramatic changes in where, when, and how people access information. The traditional news media are no longer the primary sources of news and information, and yet police departments continue to invest most of their public information resources into media relations activities. With the evolution of social media and the intense, category-killing power of Internet news, it is enormously difficult to keep up with what is being said or shown as police situations unfold, let alone effectively use these vehicles to communicate with important internal and external audiences. To help law enforcement improve the effectiveness of their efforts to inform and engage the public and their employees, the COPS Office has invested in a partnership with the Major Cities Chiefs Association—benefiting departments who have the need for information and tools on communications planning and strategies.

    Strategic Communication Practices: A Toolkit for Police Executives builds on the earlier COPS Office publication Key Leadership Strategies to Enhance Communication. Developed with invaluable input from chiefs, sheriffs, police executives, and communications personnel from departments across the United States and Canada, this Toolkit is intended to assist law enforcement executives and communications directors in navigating the shark-infested communication waters. It is designed to help police executives and communications personnel understand how the news media have changed over the past 20 years. It provides guidance on how to develop a strategic communications plan, focuses on the role of the chief and sheriff, discusses the various tools that are available, and explores the unique communication needs that crop up during times of crisis. Finally, the Toolkit outlines the process for developing a strategic communication plan to guide this critically important work.

    I urge you to take a close look at your communications program and give serious consideration to creating or improving your own plan. Special thanks to all of the people (see the Appendix) who read and provided feedback on early drafts of this Toolkit and who contributed examples from their own agencies that highlight just some of the great creative and effective work being done in the law enforcement community.

    I am pleased to be in a position to offer this Toolkit to you as a helpful resource in your continuing work to keep America safe.

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    Sincerely,

    Bernard K. Melekian, Director Office of Community Oriented Policing Services

     

     

    Chapter I: The Police Communication Imperative

     

     

     

    Chapter I: The Police Communication Imperative

    “The single biggest problem in communication is the illusion that it has taken place.”

    —George Bernard Shaw

    CHAPteR I—The Police Communication Imperative

    The avenues for communication have grown exponentially in recent years. More than 77 percent of American households use a high-speed Internet connection (IWS 2011). About 96 percent of Americans subscribe to some form of cellular telephone service (CTIA 2011) and television viewers continue to move to cable and satellite outlets. While the avenues for communication have multiplied and usage steadily increases, it has become more difficult to effectively communicate with a community segmented across the many platforms they have to obtain news and information. It is not easy for anyone to effectively connect with large segments of the public in an effort to enhance their knowledge of a subject or influence their behavior. It is especially challenging for the police because of the complexity of the issues and the diversity of their audience. It has never been more important for the police to effectively communicate with the public. Yet, law enforcement continues to wrestle with unprecedented budget reductions, which for many agencies have resulted in loss of personnel; slow or no replacement of aging technology, vehicles, or equipment; and erosions in service.

    At times, the police need to be able to reach the entire community, and more frequently, a specific audience such as a neighborhood, young people, the elderly, or victims of a certain type of crime. Police must be able to communicate in different languages through methods that are most likely to connect with the audience they need to reach—all in a timely way.

    The news media have traditionally been the primary method police have used to communicate important messages to the public. The police can hold a news conference, circulate a press release, or simply respond to newspaper, television, and radio reporters on items of interest. The news media continue to be an important method of communication, but one thing has become increasingly clear; as newspaper readers and television viewers turn to the “new media”—Internet, cable television, and social media—for information, the police need to think about the traditional media in a different way. As the traditional news media develop business models that are more profitable, it has also become clear that effectively accessing and using them is among the challenges the police must address.

    To effectively communicate with the public, the police must not only figure out how to use the traditional media more effectively, they have to understand and master all of the new and emerging communications technologies. They also have to be much more aware of how the public obtains information and use the methods that are most likely to reach the targeted audiences.

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    strategic Communication Practices: A Toolkit for Police Executives

    COmmunICATIOnS ISSuES In addition to the technical challenges, police face other communications hurdles as well. One of the most significant is the complexity of the issues they must explain to the public. Several of the most complex communications issues are discussed below to highlight the importance of developing thoughtful communication strategies.

    CRIME

    Crime has always been an important measure of police effectiveness but in the past 10 to 15 years it seems to have become the most significant. Crime has been emphasized in spite of the fact that police spend the majority of their time dealing with issues that are not directly related to crime. Policing is a multifaceted enterprise that involves handling calls for service, resolving disputes, controlling traffic, and many other activities. It does not lend itself to one measure taking precedence over all of the other things the public expects from the police. Using “crime” as the primary measure of success presents other problems as well.

    The primary source of information on crime in the United States is the FBI Uniform Crime Report (UCR) that is compiled and published annually. The eight Part 1 offenses included in the report (Homicide, Forcible Rape, Robbery, Aggravated Assault, Burglary, Larceny, Auto Theft, and Arson) are compiled from information reported from local police agencies. The UCR indicates the violent crime rate in the United States has declined from its peak in 1991 by 40 percent and the property crime rate by 38 percent (FBI 2009). Both violent and property crime registered additional declines of 6.5 percent and 3.3 percent, respectively, in 2010 (FBI 2011). Although this is indeed a positive trend, a number of issues make talking about crime reduction more complicated. They include:

    • The FBI Uniform Crime Report includes only those crimes reported to the police. The most recent national victimization survey indicates that 51.8 percent of violent crime victims and 61.6 percent of property crime victims did not report the incident to the police (BJS 2010).

    • Questions continue to be raised about the accuracy of the crime data reported by the police. Time magazine reported on the results of a survey of NYPD police captains who indicated that the pressure of CompStat1 meetings caused some to falsify the numbers (Von Drehle 2010). In Dallas, Texas, the City Council hired an auditor to verify the crime statistics (Thompson 2010). A New York Times article raises further questions about crime data:

    Felony assaults, along with all other major crimes in the city, have sharply decreased over the last decade, according to the New York Police Department. But during much of that period, the number of assault victims taken to emergency rooms nearly doubled, according to the city’s Department of Health and Mental Hygiene.

    1. Compstat is an operations management and accountability model developed in the New York Transit Police in the early 1990s under the leadership of Bill Bratton. It received worldwide attention when it was credited with significant crime reductions when implemented in the NYPD by the newly appointed Commissioner Bill Bratton.

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    Chapter I: The Police Communication Imperative

    Comparing the figures is difficult. It is unknown, for example, how many of the hospital assault reports were felonies and how many were misdemeanors, which the Police Department does not regularly report to the public. But two criminologists say the difference provides more evidence of a Police Department culture that puts so much emphasis on annual crime reductions that some police supervisors and precinct commanders may be manipulating crime statistics (Rivera 2010).

    • The Part 1 crime index does not include computer crimes, identity theft, credit card and check fraud, narcotics offenses, and a plethora of other crimes that are reported to the police or are counted because an arrest has been made.

    • In spite of the decline in reported crime, surveys indicate most Americans believe crime has increased nationally (74 percent) and in the area they live (51 percent) (Jones 2009).

    Crime is a far more complex phenomenon than statistics can portray. Individuals’ experiences, both direct and vicarious, have a profound and distortional effect on their perceptions. Many people live in neighborhoods in which incidents of crime are rare. Others live in areas where there is a high concentration of crime and police calls for service. Their experiences with crime are very different and they are likely to have different perceptions of crime and the police. Yet common to all groups, at least to some degree, is their exposure to crime through the news and entertainment media, which tend to present inaccurate views of policing, police personnel, victimization rates, and the prevalence of violent crime.

    POLICE EFFECTIVENESS

    Although crime reduction has taken center stage as a measure of police effectiveness (particularly with politicians), the police are engaged in a significant amount of work that is not directly related to crime but is important to an overall sense of safety. They spend a considerable amount of time dealing with traffic issues, handling calls for service, special events, disputes, security alarm calls, and many other non-crime problems. In Charlotte, North Carolina, where police serve a population of more than 750,000 people, about 70 percent of the calls for service are not crime calls (CMPD 2009). How do these activities fit within the overall perception of police effectiveness?

    Traditional measures that have taken a back seat to reported crime include response time, traffic statistics such as collisions and enforcement, case clearances, arrests, community problem solving efforts, and overall citizen satisfaction. Where can the public find out about police performance in areas other than crime? How do the police effectively communicate about this aspect of their work? What should they be talking about?

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    PUBLIC IMAGE AND PERCEPTIONS OF THE POLICE

     

     

    strategic Communication Practices: A Toolkit for Police Executives

    Officers have thousands of interactions with residents each year—responding to calls, attending community meetings, and making traffic stops. Those experiences create lasting impressions of police performance that is shared with family and friends. If the person feels they were treated poorly and does not make a complaint, there is no opportunity to address the officer’s behavior or explain why he or she behaved in that way. In a National Institute of Justice study, Reisig and Parks (2002) found:

    • A resident’s personal experience with police is nearly as important as the resident’s impression of the neighborhood and quality of life in determining his or her satisfaction with police.

    • Residents who have a great sense of safety and who rate their neighborhoods favorably hold a higher opinion of police despite individual characteristics such as race and age.

    • Caucasians, non-black minorities, and older residents were more satisfied with police than were blacks and younger residents (ages 18 to 32).

    People with little or no personal contact with police form perceptions, as well, although they are shaped vicariously, through what they hear from friends and family and what they see in the news and entertainment media.

    This is a particularly difficult communications challenge for the police, as every interaction with the public, every news story, and every account of an encounter with the police relayed to family and friends contributes to their image and community perceptions of effectiveness. How do they connect with the public in a way that allows them to talk generally about performance? What do the police need to do to ensure they have the opportunity to address concerns with both organizational and individual performance?

    POLICING APPROACH

    Describing the approach an agency takes in policing the community is important because it helps residents understand their role in relation to the police. Community policing, problem oriented policing, CompStat, and intelligence-led policing, for example, are labels for different ways of policing, but without explaining what is being done and why, people have little understanding of what these terms mean.

    How do officers on the street describe the department’s approach to policing? Is it the same as the command level? What does the community take away from these descriptions? If they are expected to be “partners” in the effort, what does that role entail? Is it just to call the police when they see something suspicious or have been a victim of a crime? Are they expected to be a part of crime watch? Patrol their neighborhoods?

    Explaining the policing approach to the community is complicated. It is nevertheless essential that the community has some understanding of this approach, because they also play an important role in community safety and crime reduction.

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    POLICE MISCONDUCT

     

    Chapter I: The Police Communication Imperative

    The way police handle communication about internal misconduct has an influence on public confidence.

    The Springfield Police Department is facing a crisis in race relations and public confidence—one of its own making.

    Rebuilding trust and confidence in the police will be difficult because of the department’s secrecy during its internal investigation of the incident involving an officer with a history of brutality charges—as well as three other officers. Why did it take so long for the public to learn of the incident and why is the investigation dragging on? (Editorial 2010)

    Allegations of misconduct influence the way police officers feel about their organization.

    Officers also worry that their departments will not support them adequately if something goes wrong. Officers on the street tend to believe that managers are so preoccupied with their own careers that they will not stand behind officers in ambiguous situations, protect them if they make mistakes, or defend them adequately against false charges. These are not unrealistic concerns. (Kelling 1993)

    Police misconduct is one of those issues about which it is especially important to inform the public, but it also presents significant challenges. The occasional competing interests of the community, police department, and officers must be considered. Legal issues such as liability and the privacy of personnel information are factors that must be taken into account when faced with a misconduct situation requiring a public explanation.

    The task becomes even more complicated when video, photos, and comments of all types make their way around the world on the Internet. Police authorities and government officials may find themselves looking at images of an incident on the Internet and on television news before they have had the opportunity to gather sufficient information to make a statement. People can weigh in with critiques and observations long before meaningful explanations of what occurred can be pieced together. There is a very fine line between acting too quickly with limited information that may turn out to be wrong, and waiting while the images and speculation circulate to fill the void created by police silence.

    BUDGET—STAFFING

    State and local governments in the United States are facing significant declines in revenue streams that have required budget reductions—some mild, others severe. Most police services are funded through revenues negatively impacted by a poor economy, such as property and sales taxes. Police departments facing large budget reductions are forced to reduce personnel because these costs average about 85 percent of the overall police budget. News accounts of the struggle to reduce police spending underscore both the challenge with making the cuts and letting the public know the impact.

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    strategic Communication Practices: A Toolkit for Police Executives

    Stockton, CA: A billboard paid for by the Stockton Police Officers Association went up Saturday. It appears to be splattered with blood and reads: “Welcome to the 2nd most dangerous city in California — Stop laying off cops.” (AP 2010)

    Oakland, CA: Councilmember Rebecca Kaplan said that when it comes to cutting police, it is important for the public to know that police are not only highly paid but also that they do not—for now—contribute to their retirement plans. All other city employees do. “We shouldn’t have to pay double what New York City has to pay,” she said. “We shouldn’t have the highest-paid workers paying a lower percentage into their pension than the lowest-paid workers.” (Rayburn 2010)

    Tulsa, OK: The Chief of Police talked about laying off 130 officers—16 percent of the sworn officers. “There is a point,” he said, “and I don’t know where that point is yet, that we won’t be able to operate any further and expect the service levels we’ve had in the past and that the citizens have come to expect” (Barber and Lassek 2009).

    What are people in Stockton, Oakland, and Tulsa to think about when they hear about staff reductions in their police departments? Should they be afraid? Officers in Stockton are telling the public that their city is the second most dangerous in the state, ostensibly because they are being laid off.

    In Tulsa, residents are told that, at some point, these reductions are going to have an impact on service, but the chief offers no specifics other than a 16 percent reduction in officers. In Oakland, the public is being told their officers do not contribute to their generous pensions and cost twice the amount of New York City officers. The city is looking for concessions from the union to reduce the number of officers that have to be laid off to balance the budget.

    To be sure, these are thorny issues to explain, both to employees and the public. The tension and competing interests that can develop between officers, the chief, and the political leaders further complicate the task. Determining the appropriate timing and most effective communication vehicles for the right messages is not easy, nor will the right messages necessarily satisfy those whose financial stake in the decisions are threatened. Yet, who frames the issues first and offers the most compelling scenario may have some advantage.

    What level of detail should there be about the changes in services and the impact they believe these will have on the community? Can the community expect longer response times, less visibility, changes in the way police prioritize calls for service or work investigations? All of these questions are important to helping people to understand and assess the impact of staffing reductions. Of course, liking or even agreeing with the explanation or the consequences of these difficult decisions is altogether another matter.

    What should political, city/county, and police leaders say about reducing the number of officers? Should employees get information ahead of the public?

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    iWATCH—LAPD

    The 21st century version of the Neighborhood Watch is “iWATCH”—a public education and reporting program developed by the Los Angeles Police Department, designed to help communities partner with law enforcement in the fight against crime and terrorism.

    iWATCH engenders personal empowerment of citizens as they learn to protect against and take action when they recognize suspicious activities and behaviors.

    Who should use iWATCH?

    Any public safety agency looking to engage its community in the fight against general crime, or crimes committed to support terrorist activities. People are discouraged from making reports based on a person’s race, ethnic origin, or religious affiliation. Allowing the public to partner with law enforcement helps to decrease fear as people feel safer knowing there is something they can do to help keep their communities safe.

    For more information about iWATCH, log on to lapdonline/iwatchla.org.

    —Mary Grady, Consultant Former Communications Director, LAPD

    TERRORISM

    Providing information to and seeking information from the public on matters of terrorism requires an especially thoughtful approach. A 2010 Pew Research Center poll indicates that 80 percent of respondents believe terrorism should be a top priority for the president. Terrorism was third on the list, following the economy at 83 percent, and jobs at 81 percent, and well above the next priority which was social security at 66 percent (Pew Research Center 2010). Although a top priority at the federal level, local police must also cope with decreasing budgets and a public that has a wide range of service expectations beyond combating terrorism.

    Keeping the public informed and finding ways to engage them is one premise of the iWATCH campaign that encourages the community and frontline employees to report suspicious behavior, activities, and circumstances.

    IMMIGRATION

    Local police are embroiled in the public debate over national immigration policy and it has become an enormous communications challenge. Immigration enforcement authority rests solely with the Federal Government, where national policy is established. The Federal Government is responsible for dealing with all immigration issues, including deportation for violations of these laws.

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    strategic Communication Practices: A Toolkit for Police Executives

    In recent years both state and local governments have enacted laws and ordinances aimed at making it more difficult for illegal immigrants to live in their states and communities. These policies range from prohibiting renting housing to illegal immigrants and restricting the provision of public services to making it illegal to employ them. The policies are also designed to provide authority to local police to play a role in enforcing these laws.

    Nevertheless, public opinion is greatly divided. A Pew Research Center poll reports that 32 percent of Americans believe illegal immigrants should be allowed to stay, 32 percent believe they should be given temporary status and 27 percent believe they must go home (Pew Research Center 2006). In a 2010 study, 67 percent of Americans believed the country would be better off if illegal immigrants became citizens and paid taxes while 28 percent believed they should leave the country. In the same survey, 89 percent of respondents indicated border security should be increased and there should be crackdowns on employers hiring illegal immigrants (Teixeira 2010).

    This has turned out to be a divisive and difficult issue for police and local governments as well. Leaders in many urban communities argue that enforcement of immigration laws by local police cause immigrants to be reluctant to report crimes and provide information for fear it will lead to deportation. This, they say, leads to “open season” on anyone believed to be an illegal immigrant. At the same time, the public has great difficulty understanding why local police cannot enforce federal immigration law.

    There are many obstacles in dealing with illegal immigration issues at the local level. Overcoming language and cultural barriers, explaining the complex immigration laws and the limits to local police authority, and balancing the provision of police services to immigrants without being perceived as supporting illegal immigration are all issues that require an especially thoughtful approach.

    INFLUENCING BEHAVIOR

    Research in the United Kingdom and the United States has clearly established that many victims suffer repeat victimizations. These repeat victims account for a substantial amount of reported crime. For example, consider these estimates of repeat offenses based on an international crime survey (Weisel 2005):

    Sexual assault 46%

    Assault 41%

    Robbery 27%

    Theft from vehicle 21%

    Vehicle theft 20%

    Burglary 17%

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    Chapter I: The Police Communication Imperative

    In addition, many instances of crime that are single victimizations could have been prevented had the victim taken simple steps to reduce the opportunity for the offender to commit the crime. In 32 percent of the burglaries in the United States, entry was gained through unlocked or open doors (FBI 2009). In a sizeable number of auto thefts, the keys are left in the vehicle— many in the ignition with the car running. Thefts from vehicles often involve unlocked cars and in many cases valuables are left in plain sight. Most of these crimes could have been prevented by closing and locking doors and removing items of value from view.

    Police communication strategies that focus on crime prevention can have a significant influence on the crime rate and one’s risk of victimization. This requires messages, focused on specific behavioral changes people can make, which are carefully crafted so as not to cause unnecessary fear or seem to be blaming the victim for the crime. Dealing with these issues increases the complexity of the communication strategy but the potential reward in crime reduction could be substantial.

    TRANSPARENCy

    In today’s high-tech world, establishing and maintaining a transparent police organization is easier said than done. The department’s website can provide access to reports, statistics, call records, crime mapping, connections to officials, breaking news, written policy, and all sorts of other information. Deciding what information should be provided, how much, when, and to whom, all while maintaining a respect for the privacy and legal positions of named individuals, are factors that must be weighed against the transparency goal.

    There are frequent calls for greater openness in police internal investigations and officer personnel files. The debate on this issue is intense and influenced by concerns with the integrity of the investigation and personnel records privacy laws. Some states make personnel information a public record while most place significant restrictions on what the public can obtain from these files and what an organization can release. An effective communications strategy can help increase transparency even when dealing with areas where very limited information can be provided to the public.

    ESSEnTIAL AuDIEnCES As police executives think about communicating with the community at large regarding the wide range of policing issues, they also recognize certain audiences are particularly important to achieving the police mission. These audiences consist of people and groups who make decisions and/or influence budgets and programs. They also can give credibility and support to the police while assisting in achieving goals and objectives. Because of their relationships to the police and/or the issues involved, these audiences deserve special consideration in any communication strategy. It is worth the extra effort to ensure they are aware of the issues and the police perspective on them.

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    Some Thoughts on Police Communication Strategy:

    The world of police communications has changed dramatically over the past 20 years.

    In the past, the chief or sheriff communicated externally primarily through the news media; speeches in the community and formal reports on activities and issues. Internal communication methods included formal policies, memoranda, meetings, the chain of command, and for some executives, roll call visits or video presentations. All of those methods continue to be used today but there are many more communication options for the chief and department to consider. A website provides unfiltered information that is available to anyone that connects to the site at any time. Properly used, e-mail messages provide direct unfiltered access to all employees for important information if they read them. E-mail saves a lot of time in the effort to connect with people inside and outside the organization by avoiding telephone tag—but not everyone reads their e-mail. The social media, blogs, and video websites also provide communication options that can reach a very large audience with a relatively small investment. However, just like the old methods of communications—the new options have their limitations and downsides.

    On the whole, I would have to say that police executives have been fairly slow to embrace these new and developing methods of communication. Despite the enormous frustrations that most have about dealing with the news media, there is a continued reliance on that option as the principal method of informing the community about incidents or important events.

    Take the news release as an example: It is probably the most frequently used method of giving the public information that the department wants them to know. The release is carefully drafted, approved, and then sent to the list of media contacts through fax or e-mail. Then you wait to see if anyone from the media contacts you for follow up or if a story appears in the next news cast or edition of the newspaper. How often do news releases result in a story containing the complete information? And if a story appears from the release—how many people saw it or read it? The knowledge we have about how people get information suggests that these stories only get to a small proportion of the audience you would like reach. To ensure your message reaches the target audience you have to take more control.

    My journey to the strong belief of the importance of having a communications strategy has developed over a number of years. Like many colleagues, I worked at developing an open and transparent relationship with the news media. I believed that a strong relationship was the basis for ensuring the department’s perspective had the opportunity to be shared and the good things the police were doing would gain greater visibility. Although there were some successes along the way—it has largely been a less than satisfying experience. When you add that experience to the knowledge of media audience declines and increased segmentation it is clear that consistent and successful communication through the news media alone, or even as the primary method, will not meet with much success.

    Successful and effective communication begins with a plan that takes full advantage of our knowledge and the tools that are now available at a relatively low cost. The CEO sets the tone and models the behavior. Develop a communications strategy that fits your community and agency—you might find that you are then even more successful with getting exposure in the traditional news media.

    —Darrel W. Stephens, July 2011

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    ELECTED OFFICIALS

    Chapter I: The Police Communication Imperative

    Elected officials present some unique challenges to police executives. In a council/manager form of government, the police chief reports to the city manager but still must have contact with elected officials and keep them informed of current issues. If the chief is appointed by the mayor, balancing communication with that office and the council is a must. Elected officials often demand to be informed about incidents or issues before the information appears in the news. This is a daunting task in today’s wired world, and while the chances of being successful 100 percent of the time are slim, it is important to make every effort to minimize those times when elected officials do not receive early (even if by minutes) notice on issues they are likely to hear about from their constituents or the media. The communication strategy has to specify the mechanisms for keeping officials informed and the person(s) responsible. It also has to remind them that incidents may reach the public from time to time before they hear about it from the police.

    COMMUNITy LEADERS

    These are individuals who have influence on community affairs. They are business executives, union leaders, nonprofit organization executives and board members, school officials, and others whose views can help shape public and political opinion. The communication strategy needs to take these leaders into account and include a way to maintain regular contact to keep them informed about current programs, priorities, and emerging issues.

    NEIGHBORHOOD LEADERS

    These are elected neighborhood association officers or individuals who have the respect of neighborhood residents. Most of these leaders have a voice with elected officials and their opinions are sought and usually given strong consideration. Contact with neighborhood leaders most often comes from officers, supervisors, and commanders responsible for the area in which the neighborhood is located. These contacts are important and should be a part of the communication strategy along with any other methods of keeping them informed of problems and departmental activities.

    PUBLIC INTEREST GROUPS

    All communities have public interest groups that exert significant influence on public affairs. The list might include the chamber of commerce, NAACP, domestic violence, victim’s advocates, gay rights, environmental protection, youth advocates, homeless advocates, and many others. Although most of the groups have only a general interest in the police, there are some that make police activities a major part of their agenda. Not only do police departments need to know who these groups are and their interests, it is important to establish mechanisms to meet their needs for information, particularly those groups whose primary focus intersects with police activities.

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    NON-ENGLISH SPEAkING COMMUNITIES

    strategic Communication Practices: A Toolkit for Police Executives

    Many communities have substantial populations of residents who do not speak English well, if at all. In addition to language and cultural barriers, these residents are often afraid of the police because of how policing is conducted in their countries of origin and/or because they may be in the United States illegally. Fearful of being deported, they are reluctant to report being a victim of a crime or becoming involved as a witness. These growing international populations often spur departments to recruit and hire police personnel with foreign language skills. Many departments have established foreign language versions of their websites to facilitate communication and understanding. They also seek out opportunities to appear on radio and television programs or work with reporters employed by newspapers that target these populations. Communicating with these residents in their own languages does not solve the communication problem, but it is a significant step toward helping them understand the importance of reporting crime to the police.

    FAITH COMMUNITIES

    Houses of worship represent a significant portion of the population. They frequently provide services to people in need and collaborate on neighborhood and community- wide initiatives. Some are involved in political activities by endorsing specific candidates and some will engage in the public discourse on issues of the day. They play an important role throughout the community, but they can be particularly important in African-American communities. Pastors can influence members’ views on issues and regularly represent their congregations in dealing with government. Strong relationships with the faith community and processes for regular communications will serve the police very well.

    EMPLOyEES

    Effective communications with employees is an area that is a significant ongoing challenge. This is particularly true with police employees who work around the clock every day of the year and seem to be particularly adept at creating rumors and keeping them alive. Establishing successful communication processes in this environment is especially important because employee opinion influences the views of neighborhood and community leaders as well as the public at large. A new policy, program, or a high profile case can encounter significant difficulty if employees are not informed in a timely way of the department’s perspective or rationale. Like elected officials, police employees are loathe to see something on television or in the newspaper they believe should have learned from the organization. Considerable thought, planning, and reinforcement needs to go into developing and implementing an effective communications process. The tools have to accommodate a 24/7 environment. Supervisors and managers must understand the department’s expectations and provide training to equip them with the necessary skills.

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    COmmunICATIOn STRATEgIES The police have an enormously complex job. They deal with a wide range of issues of great importance to individuals and the community at large. Their performance is judged in each interaction with citizens, many of whom have little real understanding of what the police do beyond what they see on television or read about in newspapers and magazines. The strongest and most lasting impressions may come from personal or family member contact with police officers and the stories they tell about the interaction.

    Citizens’ expectations of the police vary widely. Some people in the community expect to see a police officer in their neighborhood frequently and expect immediate response to their 911 call, regardless of the nature of the incident. For others expectations are low—their experience with the police may not have been good, or they just want to have greater control over their own safety so they have purchased alarms, hired security guards, and moved into gated communities. Some are fearful of the police and are comfortable with as little interaction with them as possible. Yet the police must reach out to every member of the community if they expect to be successful in helping create and sustain a sense of safety.

    Dealing with this wide range of feelings and expectations requires thoughtful and effective communications. The police are certainly familiar with strategy development—from tackling a certain crime category, planning for major events, and creating or modifying local ordinances to determining officer training, handling investigations, and identifying ways to address repeat offenders, police executives have considerable experience with operating in a strategic framework.

    Yet, when it comes to thinking about ways to most effectively communicate with stakeholders, strategy seldom emerges, at least not in any way that results in a written plan. As advanced as policing strategies have become in other areas, the communication function has remained largely unchanged over the years—most police agencies emphasize communication tactics rather than strategy, spending most of their time dealing with episodes (the crime or issue of the day), and the news media continue to be the primary vehicle for getting information out to the community.

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    Chapter II: Where and How People Get Information

    Understanding the revolutionary change taking place in mass media is vital for two reasons:

    First, it has been the traditional communication tactic in which the majority of police departments invest the most time and energy.

    Second, mass media is an area that has undergone such profound transitions, that significant changes must also be considered for police public information programs.

    CHAPteR II—Where and How People Get Information

    This chapter focuses on the changes that have occurred in the way people access, use, and disseminate information, and the resulting implications for police agencies. In addition to advocating for a more strategic framework for public information, public relations, and community engagement, this Toolkit approaches media relations differently than many police organizations do currently. Rather than being the primary means an agency uses to get information out to the public, the news media becomes one tactic among many and, often, not the first one implemented.

    This does not mean media relations in general is no longer an important agency activity. On the contrary, it is probably now more important than ever, especially as the field has expanded to encompass a much broader array of participants, including the ever-increasing variety of “new media” players that continue to appear on the scene courtesy of the World Wide Web (the Internet). What it does mean is that a police agency no longer has to—or should—rely primarily on the media to tell their story. The focus is on developing strategic, proactive, and multi-dimensional communication and community engagement programs that better serve police agencies and their communities.

    One might think this chapter could be shortened considerably simply by saying that traditional media is in rapid decline and more people are going to the Internet for information. But the migration to online sources of information is only one part of the story and perhaps the least important from a strategic point of view.

    It is not just the fact that more people are going online for news that is of interest to those who seek to inform and engage citizens about policing, crime, and public safety issues. What is truly significant about the migration to the Internet is that while it has made reaching people easier than ever, it has also made it more difficult than ever.

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    On one hand, the Internet opens up a whole new world of opportunity to have unmediated, direct, ongoing, engaging, and meaningful exchanges with the people in our communities. The online world of news and information has moved from what has long been a passive, sender- based or “push” activity (watching traditional news reports or reading a newspaper), into a realm that is participatory, transactional, increasingly social, and filled with “pull” capabilities.

    On the other hand, audiences are more fractured than ever, spread across a dizzying number of channels, sites, activities, and venues. It is simply harder to put a message out that gains the same kind of attention it might have gotten before the communication explosion.

    People’s perceptions of the news media used to be very favorable. This meant an agency’s message was being delivered by a credible third party. For example, while there were scattered complaints of bias and lack of fairness, surveys during the 1970s and 1980s uniformly reported that Americans had confidence in, admired, and trusted the news media and generally held journalists in high regard (Lipset and Schneider 1987). At the time, it made good sense to use the traditional mass media as the major—sometimes only—tactic for sharing public safety information with citizens.

    Those days are gone. While police agencies still field requests for information from reporters and it is still relatively easy and economical to get media coverage of public safety issues, traditional media is no longer the only conduit of mass communication, nor is it necessarily the most effective—and it has certainly lost credibility (Pew Center for People & the Press 2009). In fact, the changes in the media environment have been so vast, and the way people gather and consume news is so dramatically different than just a few short years ago, these circumstances all but demand agencies take a different approach to police–citizen communications.

    To develop a fuller understanding of what the digital revolution means for police agencies, cultivate a richer appreciation for the possibilities and see where it makes sense to shift communication priorities—it is worth exploring the significant, even stunning, changes that have occurred in the media landscape.

    THE mEDIA LAnDSCAPE

    THE EVOLUTION OF THE MEDIA IN THE DIGITAL AGE

    Police agencies are well acquainted with the demands of the ever-hungry “media beast.”

    Stories about crime and the justice system are a staple of the media “diet.” As such, police are a dependable source of stories and for many departments, “feeding the beast” requires full-time staff devoted to the job. Police agencies have invested considerable resources in establishing public information or media relations units to respond to requests for information, provide interviews, and initiate coverage. Most have adopted specific policies, hired or reassigned personnel, provided at least some media training for key staff, and embarked on any number of attempts to find ways of working more effectively with reporters. Whether served by a weekly or daily newspaper, and/or one or several television or radio stations, even small communities have found it necessary to dedicate at least some resources to media relations.

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    For many in law enforcement, police–media relations are often characterized as tense and adversarial.

    From the journalists’ point of view, the police are among the organizations that especially bear watching since they have enormous power and history is replete with examples of police corruption.

    There is little dispute that both law enforcement and the news media play essential roles in a democratic society and are, to a great extent, mutually dependent. The media provides the police with broad access to the public, and the media relies on the police for a steady stream of stories to fill the endless space and time requirements of their respective mediums. Although much of the coverage is focused on the crime du jour, investigative reporters may delve into issues about budgets, resource allocations, policies, procedures, allegations of police misconduct, political infighting, or other controversies.

    The quality of police–media relationships vary from department to department, and even from day to day within a department. For many, police–media relations are often characterized as tense and adversarial. Even agencies that enjoy generally positive relationships with the media in their markets find themselves at odds from time to time. From the law enforcement perspective, some argue that the media’s “watchdog” role conveys inherent distrust, which sets up a defensive posture from the start. Others maintain that in pursuit of the “scoop,” reporters care little about issues of privacy or accuracy and even less about whether disclosing certain information may impede an investigation.

    From the journalists’ point of view, the police are among the organizations that especially bear watching, since they have enormous power and history is replete with examples of police corruption. Also, members of the media believe the police withhold far more information than they need to—or should—and but for the watchful eye of the fourth estate, would likely keep the public in the dark about everything from crime and police misconduct to how taxpayer money is spent and what procedures are used to do the job of law enforcement.

    Whatever the basis for the disparate viewpoints, it remains that the goals of each are frequently at odds. Journalists have a mission to scrutinize, investigate, and disclose as much as possible about issues that concern the public (Overholser and Jamieson 2005). While police certainly have a responsibility to share information with the public, they differ with the media on a host of factors: from what, when, and how much information is released, to the way events are described and the context (or lack thereof ) provided.

    Despite advances that enable police to communicate directly with large segments of the public, much—if not most—of their time and resources are still devoted to traditional media relations activities. And until recently, this made sense. Not long ago, when a police agency wanted to communicate with a large number of citizens, the traditional mass media was pretty much the only game in town. Departments had little if any funding for public information campaigns and rarely attracted enough people to a community meeting to consider it critical mass. The news media not only controlled the mass distribution channels, but influenced how the public viewed the police. The books and articles that address police public information programs have invariably focused almost exclusively on ways the police could improve media relations

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    (Morley and Jacobsen 2011; Braunstein & Cheek 2006; Motschall and Cao 2002; Surette 2001). Most highlight the media’s dissemination and perception-shaping roles and therefore, stress the importance of courting the local media for coverage. While good media relations still make good sense, it has taken on new qualities and new players. Bloggers, citizen journalists, and social media writers have swelled the ranks of the media corps while traditional media outlets wrestle with economic difficulties that have had substantial impacts on quality and quantity of coverage.

    HOW PEOPLE ACCESS, USE, AND DISSEMINATE INFORMATION

    In the early days of mass media, there were few players in the field and most Americans tuned in on a daily basis to local newscasts and read newspapers. Then, as now, the media provided an abundance of coverage of crime and disorder issues, although arguably not always in a way police would prefer. Yet, using mass media was an efficient and cost-effective way to disseminate information, and in many ways, it still is. After all, even news programs with paltry ratings by industry standards are still viewed by thousands of people. But there is little disputing that the ground has seismically shifted.

    People have changed the way they gather, consume, and distribute news and information (see Table 1). The changes are profound and underscore the need to develop a communication plan that not only acknowledges that the world is changing, but embraces the opportunities these changes present.

    Traditional media are facing enormous competition and significant economic challenges. For television, the competition began with the explosion of cable networks in the 1980s and 1990s. Until then, there were only three major networks and one public television station that offered programming. 6:00 PM was the news hour, and since there was no other programming competing for audiences at that time, the only question was, which news broadcast to watch.

    Fast-forward to today. According to the Pew Center for People and the Press’ biennial survey about news consumption (2008a), the proportion of Americans who say they “read a newspaper on a typical day has declined by about 40 percent; the proportion that regularly watches nightly network news has fallen by half ” since the early 1990s. While this trend is especially pronounced among the younger generations (more than a third of who report getting no news at all on a typical day) it is becoming increasingly true for older generations as well.

    People are working longer hours, have longer commutes, go out for dinner more, attend kids’ sporting events, and have any number of other activities that keep them away from home or otherwise occupied at 6:00 PM. And, with the advent of cable television, there are now hundreds of channels competing for people’s time and viewing attention, resulting in smaller audiences for any one station or program. People now have many more options, including watching programs they have previously recorded. They do not have to watch news at all. And according to ratings, more and more people are doing exactly that—not watching news.

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    Table 1

    That Was Then This is Now A handful of television, radio, and newspaper outlets

    Hundreds of media outlets plus community journalism, blogs, and the ever-expanding networks in social media

    News delivered only at certain times each day News on demand 24/7

    Paid subscriptions for print media Free access to most online versions

    Relatively high scores for accuracy, trust, and credibility in media

    Relatively low scores for accuracy, trust, and credibility in media

    Access to the news available through the media outlets in your area

    Access to news available from virtually any media outlet— and person with a computer—anywhere in the world

    Sit through television commercials Fast-forward through or skip ads entirely, courtesy of TIVO® or digital cable

    Professional journalists reported the news Anyone with a cell phone, video camera, and a computer reports the news

    It was expensive for police agencies to communicate directly with citizens (usually involving direct mail, billboards, or other paid advertising space)

    It is increasingly easy to reach people with low- and no-cost tactics

    Except for during community meetings and personal interactions, communication was largely one-way

    New tools for engagement and ongoing dialogue allow for two-way communication with citizens

    Chapter II: Where and How People Get Information

    According to the 2010 State of the Media Report, “Local television news appears to be losing its audience at an accelerating pace. In 2009, viewership at affiliates of the four major networks, which produce most of the local television news in the U.S., declined across all timeslots” (see Figure 1 on page 26) (Pew Project for Excellence in Journalism 2010).

    The picture was marginally better in 2010. The 2011 State of the Media Report indicates the rate of decline slowed in 2010 and while some timeslots lost more viewers than others, the exception for local television was the audience growth in two new additions to the lineup, the 4:30 AM and 7:00 PM newscasts (Pew Project for Excellence in Journalism 2011).

    Despite the modest increases, revenues continue to be a problem. While revenues rebounded in 2010 after an especially disastrous 2009, “when adjusted for inflation, average station revenue has dropped by almost half in just the past nine years” (Pew Project for Excellence in Journalism 2011).

    Source: Data original to this report and complied by co-author Julie Hill, Ph.D.

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    Thanks to the Internet, often what appears in a printed newspaper is no longer breaking news.

    strategic Communication Practices: A Toolkit for Police Executives

    Fewer people are reading the newspaper, too, although, like local television, the rate of loss slowed in 2010. Print journalism has seen decreases in subscribers that rival the declines in local television news viewership. In fact, the large metropolitan daily newspapers appear to have incurred the highest losses, while smaller daily or weekly community newspapers have been maintaining circulation (see Figure 2). Many newspapers and magazines have gone out of business, including some of the oldest and best known in the country.

    Others reduced the frequency of publication while some went to online-only versions. Of those that remain, most have less content, coverage has become less localized and content has become more homogenized. Thanks to the Internet,

    often what appears in a printed newspaper is no longer breaking news. Once it was common for the dominant local newspaper to set the news agenda that other media followed. However, the combination of loss of subscribers and smaller newsroom staffs has undoubtedly weakened the newspaper’s leadership position.

    Bob Garfield wrote in his 2009 book, The Chaos Scenario, “Traditional media are in a stage of dire retrenchment as prelude to complete collapse. Newspapers, magazines, and especially TV as we currently know them are fundamentally doomed, as they shudder against three concurrent, irresistible forces: 1) audience shrinkage with consequent advertiser defection, 2) obsolete methods—and unsustainable costs—of distribution, and 3) competition from every computer user in the whole wide world” (p. 4).

    Garfield’s view is particularly grim, but there is evidence to suggest he may not be wrong. Economic problems in recent years took a toll on many industries and the media were especially hard-hit. Loss of advertising revenue resulted in staff lay-offs, from reporters and

    Figure 1. Viewership Declines in Key Time Slots

    30

    28

    26

    24

    22

    20

    28

    16

    14

    12

    10

    M ill

    io ns

    o f V

    ie w

    er s

    Morning News Late News Early Evening News

    2007 2008 2009 2010

    Source: Nielsen Media Research, used under license. Note: Numbers represent ABC, CBS, Fox, and NBC affiliates

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    copy editors to producers and editorial writers. In 2008 and 2009, 1,600 jobs were cut from local television newsrooms across the country (Papper 2010). Newspapers are in even worse shape. According to the American Society of News Editors, newsrooms in the United States “have lost more than 25 percent of their full-time staffers bringing the total of full-time journalists working in daily newsrooms to 41,500, a level not seen since the mid-1970s” (“Decline in newsroom jobs” 2010).

    The 2009 State of the Media Report issued by the Pew Research Center summed it up this way: “This is the sixth edition of our annual report on the State of the News Media in the United States. It is also the bleakest” (p. 4). The economic news was no better in its 2010 Report, as traditional media, especially newspapers, continued to suffer huge losses. Newspapers lost 43 percent in ad revenue over a 3-year period while local television chalked up losses of 22 percent in 2009 alone. Among commercial news outlets, only cable news did not see losses in revenue in 2009.

    The 2011 Report is less dire but its predictions for the future, even after the economy improves, are not especially encouraging, as researchers estimate ad revenues will remain low for traditional media, taking in 41 percent less than they did in 2006 (Pew Project for Excellence in Journalism 2010). While some media outlets are beginning to make up revenue through online advertising, it is woefully inadequate to support the kind of news-gathering and distribution efforts we once knew.

    Newsrooms are doing more and more with less and less, resulting in less coverage, more repackaging or recycling of stories and footage, more syndication and arguably diminished journalistic quality.

    Figure 2. Newspaper Circulation Declines for 15 Consecutive Periods

    Percent Declines in Circulation by 6-Month Period

    Daily Sunday 0%

    -2%

    -4%

    -6%

    -8%

    -10%

    -12%

    2003 2004 2005 2006 2007 2008 2009 2010

    Source: Deutsche Band Securities and Audit Bureau of Circulations. PEW Research Center’s Project for Excellence in Jounalism, 2011 State of the News Media

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    Where has the revenue gone? Some dried up as a result of the poor economy and businesses cutting back on advertising. Other culprits that have siphoned ad revenue are websites like eBay, craigslist and Auto Trader, which allow people to list items for sale at little or no expense to reach much larger audiences. Real estate, automobile, and employment classified advertising, once dominant features in newspapers also have gone online. And while a few of these sites are connected to a newspaper, many are not. People access them for free or for a nominal subscription fee that bypasses the news outlet—and its bank account—altogether. Still, where people turn for information is only a part of the story. Issues of quality, credibility, and trustworthiness often surface in discussions about the changing media environment.

    The public’s assessment of the accuracy of news stories is now at its lowest level in more than two decades.

    —Pew Research Sur vey 2009

    DECLINES IN TRUST AND CREDIBILITy

    There are many reasons a proactive, strategic approach to an agency’s communications makes good sense, especially one that emphasizes direct communication with the public. Chief among these reasons may come as a surprise to some: Generally speaking, the community actually trusts the police more than the media. So why would you relinquish custody of your agency’s story to a source viewed as less trustworthy and credible than your own?

    In its heyday, generally between the 1950s and 1980s, American media enjoyed fairly high credibility marks. The major network news, local broadcast news, and daily newspapers each enjoyed considerable power and credibility. People tended to trust what they heard from these sources and turned to them to get the “independent truth.” A majority of citizens in 1985, for example, (55 percent, according to the Pew Center 2009) believed the news stories they heard, read, and saw were accurate. Fast forward 25 years, and we have a very different picture.

    According to a 2009 survey conducted by the Pew Research Center for the People & the Press, just 29 percent of Americans believe news organizations generally get the facts straight, while 63 percent say news stories are often inaccurate. “The public’s assessment of the accuracy of news stories is now at its lowest level in more than two decades of Pew Research surveys, and Americans’ views of media bias and independence now match previous lows” (p. 2). A 2008 People-Press survey indicated “most Americans (56 percent) have an unfavorable opinion of the news media” (Pew Research Center for the People & the Press 2008b).

    Similarly, Edelman (2011) found trust in traditional media continues to wane. Among older (ages 25–64) informed publics, trust in media dropped to just 27 percent, a decline of 11 percent from 2010 to 2011.

    U.S. Gallup’s 2010 Confidence in Institutions (Morales 2011) reinforces this view. By a margin of more than 100 percent, people indicated they have more confidence in the police (59 percent) than they do in newspapers (25 percent) or television news (22 percent). In fact, only two institutions ranked higher than police—the military (76 percent) and small business (66 percent). What is especially interesting, however, is that since 1993 when the survey began to include the police in the list of institutions under question, the police have consistently had stronger confidence indicators than the criminal justice system as a whole (27 percent) and the media (Saad 2010). See Figure 3 on page 30.

     

     

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    Americans’ confidence in newspapers and television news rebounded slightly in Gallup’s 2011 survey (27 and 28 percent, respectively), while their confidence in the police dipped slightly, to 56 percent (Morales 2011). See Figure 4 on page 31.

    Sherman (2002) explains some of the disparity in how people ranked the criminal justice system as a whole as opposed to the police in particular. He argues, “The large differences suggest that Americans may not think of the police as part of the criminal justice system” (p. 6–7). However, another explanation for this disparity could be that people understand that some parts of the system are more effective than others and until all of the criminal justice partners are effective, the system taken as a whole receives low marks.

    Overall and despite popular opinion, the public’s confidence in the police seems to have little to do with crime rates or perceptions of police conduct. While levels vary (for example, minority residents generally express lower levels of trust and confidence in the police than do white residents), confidence “in the ability of the police to protect citizens from violent crime” barely changed from 1981 to 1998, despite substantial decreases in crime.

    Similarly, about 45 percent of poll respondents from 1981 to 1997 have rated the honesty and ethical standards of police officers as “high” or “very high,” with barely a drop following the Rodney King incident or the O.J. Simpson murder trial (Sherman 2002, 7).

    Lovell (2001) found that “the quality of a department’s media image has little to do with the municipality crime rate and more to do with how departments manage crime news and information” (p. iv).

    VIEWERSHIP, READERSHIP, AND LISTENERSHIP

    Does anybody read anymore? Judging from newspaper and magazine subscription numbers, you might think not. In a “perfect storm” that continues to see print publications hemorrhaging readership, and advertising spending down across all media, commercial journalism is undergoing an industry-wide realignment. And it is hard to determine which media—television, print, or radio—has the gravest prognosis. While the cure may be as bad as the sickness, there is little doubt that “change or die” is the treatment. The question remains, change to what? And how do the changes play out for police agencies, many of which have been heavily dependent on the news media as a cornerstone of public information efforts?

    PRINT MEDIA

    Despite a U.S. population increase of nearly 500 percent, there are just about half as many daily newspapers in circulation as there were in 1910 (National Newspaper Association 2009). Only weeklies have grown in recent years because they fill niches generally untouched by larger publications. They appeal to smaller special interest groups (i.e., ethnic, religious, lifestyle, and smaller communities) and meet the needs of communities that desire a return to highly localized news and information that does more than feature crime and politics.

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    Figure 3. A Snapshot of Public Confidence in American Institutions

    I am going to read you a list of institutions in American society. Please tell me how much confidence you, yourself, have in each one—a great deal, quite a lot, some, or very little? July 8-11, 2010

    % Great deal % Quite a lot

    The military

    Small business

    The police

    The church or organized religion

    The medical system

    The presidency

    The U.S. Supreme Court

    The public schools

    The criminal justice system

    Newspapers

    Banks

    Television news

    44

    30

    26

    25

    16

    16

    15

    14

    9

    9

    9

    11 11

    14

    16

    18

    20

    21

    20

    24

    23

    33

    36

    32

    Organized labor 10

    8

    7

    10

    Health Maintenance 11Organizations (HMO)

    12Big business

    Congress 7

    Source: Gallup (July 2010)

    Since 2000, declines in newspaper circulation have mounted to more than 25 percent (Pew Project 2010, p. 8). In 2009 alone, the losses were more than 10 percent. Rocked by revenue and readership declines and with the younger generation abandoning print in favor of online news grazing, scores of newspapers and/or their parent companies are contemplating or have already declared bankruptcy. Many of them are large, even venerable institutions. The Tribune Company, which owns the Los Angeles Times, the Chicago Tribune, the Baltimore Sun, and other newspapers, along with 23 television stations and the Chicago Cubs baseball team, filed for bankruptcy protection in late 2008. The Freedom Company, publisher of more than 100 daily and weekly newspapers, filed for bankruptcy protection in 2009.

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    Figure 4. Confidence in Institutions

    I am going to read you a list of institutions in American society. Please tell me how much confidence you, yourself, have in each one—a great deal, quite a lot, some, or very little? June 9–12, 2010

    % Great deal % Quite a lot

    The military 47 31

    Small business

    The police

    The church or organized religion

    The medical system

    The U.S. Supreme Court

    The presidency

    The public schools

    The criminal justice system

    Newspapers

    Television news

    Banks

    25 31

    25 23

    15 24

    17 20

    15

    13

    12 16

    5

    20

    14 20

    13 14

    10 13

    Organized labor

    Big business

    9 10

    8 11

    Health Maintenance Organizations (HMO) 7 12

    Congress 6 6

    28 36

    Source: Gallup (July 2010)

    Others have given up the print versions of their publications and gone to an online-only form (i.e., Christian Science Monitor). Still more have gone out of business altogether (i.e., Rocky Mountain News, Tucson Citizen, and Albuquerque Tribune). There is even a website dedicated to chronicling the “death of the newspaper” appropriately called Newspaper Death Watch (newspaperdeathwatch.com). The website, magazinedeathpool.com, chronicles the fate of magazines.

    National magazines like Time, Newsweek, Life, and U.S. News & World Report may not be on a department’s daily media distribution list, but they have played an important role over the years in shedding light on more global public safety issues, such as the rise of juvenile crime (Toufexis 1989), the pending release of a large number of prison inmates (Kinsbury 2007), and the increase in gangs (Murr 1999).

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    U.S. News & World Report switched from a weekly to a bimonthly and then a monthly publication before ditching its print version for an online only presence. Taking a different approach, Newsweek became more of a niche publication than a general news magazine, and Time was retooled to focus on broader, thematic topics and analysis.

    Clearly, the economics of 2008 and 2009 have not been kind to the magazine industry. As the authors of the State of the Media 2009 report summarized, “For American news magazines, 2008 may be seen as the year when the traditional mass audience model finally collapsed” (Pew Center 2009).

    TELEVISION

    Before cable television became widely available in the 1980s and 1990s, most households tuned in to one of the three broadcast networks or the one public television station. With such limited choice, each station was able to claim large viewing audiences. Even in the early days of cable television, the networks dominated the airways. Just a fifth of the U.S. population subscribed to cable by 1990. Still, people began to see viewing choices steadily increase, as cable networks grew from 28 in 1980 to 79 by 1989 (National Cable and Telecommunications Association). As laws and regulations for the industry were developed, networks proliferated. By 1998, there were 171 national cable video networks. That number swelled to 280 just 4 years later, and new, niche networks continue to debut. With programming via satellite, the advent of digital cable, and the invention of TiVo, people not only have a dizzying array of choices of what to watch, but they can record and save a program for a later time without having to learn how to program a VCR or make sure they are not taping over the birth of a child or a wedding. Factor in the increasing availability of television programs and full-length movies available on the Internet and the options for news and entertainment are staggering.

    In just a few short decades, the U.S. television industry went from four stations to more than 300. While more people may be watching television, fewer are watching any one station at any particular time, unless a major event captures the collective attention of the nation. Tragedies and spectacles tend to do this: The Challenger shuttle explosion in 1986; the O.J. Simpson murder trial; the events of September 11, 2001; the deaths of such public figures as Lady Diana (1997) and Michael Jackson (2009); the 2010 BP Oil spill in the gulf; the start of the war in Iraq in 2002; the opening and closing ceremonies of the Olympic games; and the 2011 shooting in Tucson.

    It used to be that if you missed the evening news, the only option was to wait for the next newscast. That is no longer the case and the downward trend in ratings reflects a decisive shift away from waiting for news. An analysis of Nielsen Media Research data showed declines across all timeslots at both the local and national levels. While the researchers acknowledge some markets may be faring better than others, they maintain the “numbers reveal a clear pattern across more than 200 markets, roughly 800 stations” (Pew Project for Excellence in Journalism 2010).

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    People want to get news when they want it, not when a network decides to air it. The Internet has all but made traditional television newscasts obsolete. Recent data indicates the market for the major broadcast and cable networks is, like newspaper readers, simply aging out. According to a study of Nielsen data released in August 2010 by analyst Steve Sternberg, Fox News has the oldest audience at 65 years old on average. CNN’s audience averages 63 years of age, while MSNBC’s was 59 and CNBC attracted the youngest audience—52 years old on average. These numbers are consistent with other research that pegs the average age of network news viewers at 62.3 years old (Sternberg 2010).

    A quarter of local television news story budgets are focused on crime. Newspapers have a comparable propensity to concentrate coverage on crime. With blocks of time and space to fill every day and fewer journalists to create the content, incidents of crime are dependable fodder, complete with compelling imagery of human actors (and sometimes animals) caught up in unfolding dramas. To feed this appetite for all things criminal, assignment editors and producers listen intently to squawking police scanners. When a snippet of radio traffic piques their interest, they either call their police contacts for more information, or dispatch reporters to the scene, or both. They record what is happening at the scene. They interview officials, victims, and their friends or family. They interview complete strangers, bystanders, and “experts.” Reporters might tweet or blog about an unfolding situation before their live shot or in advance of an editorial deadline. At some point, they compose a video, print, or audio story meant to convey what happened. And they are supposed to accomplish this, for television and radio, in one minute and 15 seconds (usually less); for newspapers, they get at best, several column inches, but often, just a paragraph or two. And while it used to be that news stories were edited and polished before airing, the push to quickly post something to a news outlet’s website has made this a luxury few can afford.

    While research is mixed on the extent to which the media influences people’s perceptions of police and crime and their overall fear of victimization, there is little dispute that how the media cover crime tends to distort the reality of crime experienced. For instance, while crimes against property (theft, vandalism, car break-ins) are far more common, violent crimes (homicides, rape, and robbery) dominate news coverage. And it is not just the news media that contribute to people’s unrealistic and inaccurate perceptions of policing.

    Through movies, weekly dramas, and “reality” programs, television often creates compelling and persistent visual images of what policing, crime, criminals, and the justice system must be like “in real life.” A common complaint in law enforcement circles is that people too often expect police and their work to resemble what they see in some popular television police drama. This is not a new complaint.