The movie Freedom Writers was based on the book The Freedom Writers Diary, which was authored by the students in Mrs. Gruwell’s class (as portrayed in the movie). This launched a movement that remains incredibly relevant and impactful today – a movement of which NCC (and I!) wanted to be a part and to which […]
1. Description of the decisions taken during the 8 rounds: — 4Ps, segments, plants, source of competitive advantage, etc. Consider their product line from a “consumer reports” standpoint.
2. Which strategy were applied for this product? Identify the main characteristics. Was it consistent or not? Was it in line with chosen segment?
What could have been done differently? (What went right or wrong?) (20%)
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Reflect on what you have learned in this course about the Five Ps of healthcare marketing (physicians, patients, payers, the public, and politics) and discuss how you are applying specific elements of two of the Five Ps to your final healthcare marketing and communication plan.
To begin, review the module resources and reflect on all that you have learned about the Five Ps of healthcare marketing in this course. Refer to the marketing strategies you learned about in Module Four (Physicians and Patients) and in Module Five (Payers and the Public) as well as the healthcare marketing strategies related to a consideration of Politics from this module.
Next, in your initial post, address the following:
Briefly describe your proposed service for Bellevue Hospital.
Select two of the Five Ps and explain how the specific elements apply to your final healthcare marketing and communication plan.
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In Chapter 6 of the textbook, read “Why Market Forces Will Overwhelm a Higher Minimum Wage” by David Neumark then read the following Forbes’ article. While some information in the article is less current such as the anticipated Biden bill which has been outlined, the article provides a comprehensive history about the minimum wage.
Suppose you are an economist in charge of designing policy to help low-wage workers. Would you prefer a minimum wage or an earned income tax credit? Why?
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