Google Analytics

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If you are taking the Google Analytics Individual Qualification (IQ) exam this month, you do not need to submit the Week 1 assignment. However, to satisfy the FSO requirements for an upload, you must still upload a text document indicating you are preparing for the exam.

 

Objectives

Effectively communicate what analytics is and is not
Debunk analytics myths
Effectively communicate why digital analytics is important
Assign ownership of digital analytics initiatives

Scenario

You are an Internet Marketing Consultant seeking the business of a 3rd party company. (This company can be the company you have been using throughout DMMS.) You are trying to earn the contract of this 3rd party company, persuading them that they need a digital analytics initiative and that you should be the consultant to do it.

 

Task

Convince your potential client that they need to invest in a digital analytics initiative. Some questions to consider:

What is digital analytics?
Why is it an essential investment?
Who is the company you are pitching? What is its core business? What are its objectives (as you see them) for its website? How will analytics solutions help?
Why should they hire you over the other consultants being considered?

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U.S. television programs

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1) Describe the various factors that shape U.S. media content, both entertainment and news, and how they impact what we see and don’t see.

(2) Briefly describe the general character of culture and explain why television programs and films are considered cultural products.

(3) Describe how U.S. television programs and films reflect American culture.

(4) Provide evidence of the popularity of U.S. cultural products around the world and explain why U.S. television programs and films do well globally.

(5) Summarize the various ways other countries have attempted to limit the influence of U.S. cultural products. Tie these efforts back to the survey research we covered in class, which revealed how various world communities perceive Americans and U.S. cultural products.

(6) Explain whether you believe U.S. cultural products will be as popular, more popular or less popular on a global scale in the next several years. What are your reasons for believing as you do?

 

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Supreme Court

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You have no doubt seen the ways in which the Supreme Court made decisions that brought about significant change for the entire country. It is also true that the Supreme Court makes decisions that affect public administration and public policy.
For this assignment, you will focus on how case law both guides and affects public policy.
Begin by researching a Supreme Court case of interest to you and pertaining to an oral argument. The Oral Argument 2.0: October 2019 Term website offers a list of recent cases you might want to consider.
Then, using your chosen case, write a case brief. Consult the Briefing Cases website for further explanation of a what a case brief is and what the steps are to writing one. You should also review How to Write a Case Brief [PDF] and take a look at the following example case briefs:
Case Brief Example 1 [PDF].
Case Brief Example 2 [PDF].
Your case brief should be 2–3 pages and include the following:
Provide a caption identifying your case and brief.
Identify the facts of the case.
State the procedural history of the case.
Identify the issue in question.
State the holdings in your own words.
Describe the court’s rationale for each holding.
Explain the final disposition.
Include other opinions.
The specific course learning outcomes associated with his assignment is:
Determine how case law guides and affects public administration and public policy.

 

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Should dissatisfied consumers have the right to establish gripe sites

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Use examples from the readings, lecture notes, and outside research to support your answers. Use high-quality sources (no Wikis, blogs, or anonymously authored articles). Be sure to follow APA guidelines for citing and referencing source material. Answer the below questions (250 words for each question):

1. (250 words + one reputable source)

Chapter 4 – Should dissatisfied consumers have the right to establish gripe sites that use the trademark of the offending company in the domain name, e.g., walmartstinks.com? Why or why not?

2. (250 words + one reputable source)

Chapter 5 – It is common practice for recipients of email messages to sometimes forward those messages to others. Does such forwarding constitute copyright infringement according to the Copyright Act? Why or why not?

3. (250 words + one reputable source) Read the following laws and standards: Sarbanes-Oxley. Describe why this law was enacted, which organizations must comply, and what is the general goal of the law.

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