Research approaches

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As you have been on this journey, you have learned of the two main approaches in research – qualitative and quantitative. The line between quantitative and qualitative can be an interesting one because there is really no pure version of one or the other. Having an understanding of the essential differences between qualitative and quantitative methods can help in choosing the optimum study design and in balancing the two approaches.

In your writing, carefully analyze the differences between each of the research approaches. Incorporate the advantages, disadvantages, and limitations that may be present for each approach using citations and references to validate your argument.

 

 

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Identifying customers

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The executive management team of a medium-sized business wants to be more customer focused in the marketplace. Because you oversee the CRM (customer Relationship Management), you have been assigned to support the newly created social media marketing plan:

Describe the best steps to identify customers and the different ways they use to contact your company. Defend your answer.
Explain to the executive management team how the steps you recommended will be incorporated in the organization’s ERP.

 

 

 

 

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Information technology security policies

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Information technology security policies are the foundation upon which an organization builds good security habits. IT security policies define what business and technology risks will be controlled. Will-implemented security policies build brand confidence and help an organization achieve its goal.

What technical and/or nontechnical barriers do YOU foresee in YOUR organization when it comes to implementing IT security policies?

 

 

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Liberal and conservative ideologies in American politics.

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Describe the difference between liberal and conservative ideologies in American politics. Using one social or demographic group as an example, describe some of the factors that may have shaped the ideological orientation of that particular group.

 

 

 

 

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