Discuss Marketing Challenges in Old Navy.

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Hello, I am looking for someone to write an article on Marketing Challenges in Old Navy. It needs to be at least 2000 words. Before I start talking about Old Navy as a brand, it is important for us to study the company that manufactures it. As mentioned above, Gap Inc. is the parent company of Old Navy. Gap opened its first store in San Francisco in the summer of 1969 and today, it has over 3100 stores and is one of the largest speciality retailers in the world (Gap Inc., 2008). The net sales of Gap Inc. decreased to $15.8 billion in 2007 from 15.9 billion. The net earnings in 2007 increased to $833 million (Gap Inc., 2008). Gap has always provided trendy yet reasonably priced clothes to its customers. As it holds, “Gap makes it easier to buy a pair of jeans”. It does this through its four operations: Banana Republic, Piper Lime, Gap and Old Navy.

For over a decade, (founded in 1994), Old Navy is known to make casual yet trendy apparel for women, men, girls, boys, baby girls and baby boys. It also makes shoes and accessories but we will overlook that, for our purpose. Old Navy focuses on the family. The target audience of Old Navy, however, is the trend-driven teenagers with a budget, a casual man, a mother who shops for the family. The clothing at Old Navy is more reasonable than all the other Gap subsidiaries. The most popular products at Old Navy are its tech vests and its fleece. It recently launched a ‘women’s plus’ line which is exclusively made as an online product (Gap, 2008). This was said to generate a significant volume of online sales for them. It also started a bath and body line, ONBody, which later slumped due to its failure with the customers.

As far as promotion is concerned, Old Navy has a special item on sale each week which is known as the ‘Item of the Week.’ (Gap Inc, 2008). It has much-talked-about advertising campaigns. They are rather different from the usual Gap campaigns. These ones focus more on the family.

Discussion on how men and women are portrayed by society and the media

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I need some assistance with these assignment. how men and women are portrayed by society and the media Thank you in advance for the help! However, what we are thinking, as love in society is determined by women, and not by men (Gelsthorpe 53).

Society in the past viewed men and women from different perspectives. Their roles were well defined by the norms and taboos of a given society. The crisscrossing of duties was prohibited, and penalties were put in place to handle any uncouth behaviour. However, changes occur every day concerning the roles men and women play. Today, their roles are reversed. This has seen society change drastically within a short duration of time. With the transition of society, men and women continue to modify their lifestyles and way of living. In the field of administration, women are now heading countries, big organizations and small ones at the grass-root level. Academically, women are now studying technical courses, which were only left for men. Women have now moved from kitchen and bedroom materials to the head of the families. Their duties and responsibilities have changed from caretakers to economically productive people in society.

Gender equity has now chipped in, and with the company of love, men can now share duties with their partners. Mode of life has further changed considerably. To some extraordinary scenario, it has proved to be slightly complicated to allow women to participate actively. This is not due to discrimination, but the view of the society in some circumstances, women are viewed as vulnerable. For instance, a war situation. In the negative side, the society terms women as the weaker sex because occasionally, they feel annoyed if the other partner shows love with masculine behaviour. They claim that it is invisible to them (Mark 36). How society views men and women culturally vary from place to place, ideas of appropriate behaviour based on gender are varying among cultures along with the era. Although some aspects receive extra widespread attention than some others, Masculinities and Feminism claim that there are traditions where it has not been a taboo for men to contain homosexual relations. At the same time, there are others, which term as a vice, based on cultural beliefs and customs.

Discuss Gay and Lesbian Representation in Media.

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Provide a 5 pages analysis while answering the following question: Gay and Lesbian Representation in Media. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. Media, especially television shows have always been used in shading light about sexual behavior and its trends, therefore. the discussion will reveal the reasons why there has been little representation of this main group and the current changes.

Knowledge, in accordance with the US beliefs, represents power. The media aims at promoting this belief. However, ignorance on the other hand is something everyone is encouraged to disassociate with. In relation to this, gay and lesbian orientation is considered ignorance about what society expects people of opposite genders. According to Netzley (p. 74), ignorance even if considered a powerful tool, can be used against such groups especially by media platforms in to oppress and completely deny them a voice to air their views. During the HIV/AIDS global outbreak in the 1980s, the media portrayed gay as the major cause of its spread. Actually, a large number of American television shows aimed at promoting a negative stigma among the society especially the male individuals who easily found themselves in such situations. Most documentation indicates that in the efforts to find a cure for AIDS, doctors in partnership with media platforms in the 80s and 90s always linked this deadly disease to this behavior and thus termed “gay disease.” For instance, in 1990, ABC was engaged in a tarsal when one of its episodes “Thirty Something” showed male characters in bed kissing. Most sponsors withdrew their support and media platforms refused to play the episodes (Netzley 68). In addition, most movies and television shows always portrayed homosexual characters as a problem by giving them protagonist roles that made them look like problems that required immediate solutions. These characters also escalated gender stereotypes in which gay males were termed effeminate and lesbians masculine. Even though the trend is changing, people still disassociate themselves from gay and lesbian acts. Today, only a handful of individuals have come out in public and confessed to being of this sexual orientation.

Bruce Tuckman’s Theory of Group Development.

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I need help creating a thesis and an outline on Bruce Tuckman’s Theory of Group Development. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. Another states that the similarity between group members aids in task efficiency, mainly because, the more similar people are, the more they think alike and the less likely there will be the conflict that will slow down the task (Civettini, 2007, p. 264).

Since then, the theory has been tested by others. One question that could be asked is why there is intragroup conflict. The other elements seem self-explanatory, but the element of storming is one that needs some sort of explanation. One such explanation is offered by Rothwell (2008). According to Bions theory of group emotions, there is a predictability to the emotions of groups, and these emotions form the basis for group cohesiveness and functioning (Rothwell et al., 2008, p. 114). The group cultures are divided into two distinct categories – work, which refers to the overt behaviours of the group that is associated with the groups official purpose. and emotional group culture, or basic assumption, which is based upon the individuals anxiety, fears and fantasies (Rothwell et al., 2008, p. 114). The basic assumption group is always a part of the work group so that groups, in general, are viewed as emotional groups that subsumed within work groups (Rothwell et al., 2008, p. 114).

Related to this theory is the theory put forth by Wright (2010), which states that there are phases that each group goes through, which marks how the members interact with one another through time. In the beginning, the group is marked by the individual’s fears and anxiety about the group, which is related to Rothwell’s emotional group culture. These fears and anxieties are based upon the fear of rejection from other group members, and it is up to the leaders to facilitate each individual members entrance into the group.&nbsp.