Need an research paper on marketingmarketing mix: budweiser. Needs to be 1 page. Please no plagiarism. Strengths

One of the company’s greatest strengths is its unique name and product branding and packaging. From the catchy name to the unique bottle, Budweiser has made its clientele keep coming back for more.

The taste offers appeals to most people, across different age brackets, gender, race, and location.

Weaknesses

The so-called Budweiser trademark dispute where three companies stake claim to the name “Budweiser.” Not only does it add confusion to the general public, but it also varies the product taste and packaging.

Its “drinkability campaign” has received mixed reactions from critics. Due to its outrageous commercial campaign, at some point, they have lost their ability to differentiate their brand.

Some find their current ad campaign as boring.

Opportunity

Its current competitive edge may bring about an opportunity for the company to introduce a different product bearing the same brand name “Budweiser.”

Threats

An outrageous ad campaign may signify a decrease in its number of beer patrons.

Different tastes of different “Budweiser” companies may allow unfair taste comparisons and eventual decrease in market share.

Conclusion

Despite the aforementioned weaknesses and threats, Budweiser continues to have a competitive advantage over other brands due to its stand out product name, label, and packaging. Furthermore, “sin” products such as alcoholic beverages maintain a competitive edge over other beverages despite outrageous ad campaigns and continuous government warnings. It may or may not have an agreeable marketing strategy. Nevertheless, the product name says it all. The name Budweiser has given another denotative meaning to beer, or to make it concrete – Budweiser has made itself synonymously identified to beer.

I need help creating a thesis and an outline on Bankruptcy prediction. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. e year correctly classify the dozen or so listed industrial companies which will fail, but will incorrectly identify about 120 of the remaining 600 as likely to go bankrupt. In fact, analysts who might use the models t help them produce their credit ratings are likely to try them out before relying on them and making them self-fulfulling. It therefore seems unlikely that a misclassification error rate of 1 in 5 for surviving listed companies would be acceptable, even allowing for the substantially greater costs of incorrectly identifying a bankrupt company as sound when compared to those of misclassifying a surviving company as a prima facie failure.” Richard Morris

This paper examines whether accounting based measures effectively capture publicly available information about a firm’s probability of bankruptcy.

Section 2

Section 3 describes model and research methodology which includes details about the sample selection procedures, variable estimation and descriptive statistics are reported in section 4.

Section 5 present and discuss the results, while

Section 6 summarizes and concludes the paper.

Also include a list of variables in Appendix A.

1. Literature Review

1.1 Accounting ratios

Professor Edward Altman invented a model called Z-Scores by applying multivariate formula to forecast bankruptcy probabilities of the firms over 30 years from 1965-1999. In 2000, he extended his research throughout the year 1999 by improving accuracies of 96% one period prior to bankruptcy to 70% five annual reporting periods prior. Ohlson (1980) also developed a bankruptcy prediction model with logit analysis using a number of bankruptcy firms that were traded on NYSE and AMSE during the 1970s.