I will pay for the following article The Rhetoric. The work is to be 5 pages with three to five sources, with in-text citations and a reference page. &nbsp.Burke proposed that when we blamed others’ intention, we relied on ratios, which he described as the ‘dramatic pentad’ (Michelini, 23). Burke considered communication as a critical method of action. The “dramatism” approach seeks to explain his/her actions about language as a primary mode of action.

In one of his books, Burke defined humanity as a “symbol-using animal” (Farnsworth 22). Burke tried to look at man as a failure if all the items he used in his day to day life were removed. He attempted to identify some of these items, such as books, maps, atlases, and magazines, which form man’s day-to-day life. These items are what shaped man’s view of what the world is. Without books, maps, magazines, and atlases, etc., the world would be seen as a less knowledgeable place. Burke argued that each system had its flowery language.

Lloyd Bitzer had a different view on rhetoric. He saw rhetoric as a response to a given time and situation. Good rhetoric involves eloquent speaking and writing and one is expected to speak well on any topic assigned to him/her (Farnsworth 3). According to Bitzer, in any given rhetorical discourse, there must be a previous rhetorical situation. This given rhetorical situation sets direction on what should be done in any given case.

&nbsp.Many circumstances exist, but not all of them may be defined critically as rhetorical. Speech may never rectify problems, but the action taken after is what will fix issues given. Bitzer focused on the aspect of time in speech. With this focus, he tried to focus on three factors that may form a rhetorical situation. First of all, Bitzer talked about the existence of problems in all nations but could not be changed or rectified by human touch. Among these problems is death. Bitzer looked at these problems from the point of persuasion, which involved the action of favorable modification. Bitzer viewed these problems as aspects that could not be avoided, but one could change these problems’ minds and views.

In summary, Aristotle came up with three elements that characterized rhetoric, namely, ethos, which was seen as the credibility of the speaker to move masses. pathos, which was seen as the effective use of speech to change the audience perception. and logos, which was seen as the use of subjective reasoning to craft on argument.

Compose a 6000 words assignment on customer equity. Needs to be plagiarism free! Value equity is the customer’s objective assessment of the utility of an offering based on perceptions of its benefits relative to its cost. The sub drivers of value equity are quality, price and convenience. Brand equity is the customer’s subject time and intangible assessment of the brand, beyond its objectively perceived value. The sub drivers of brand equity are customer brand awareness, customer attitude towards the brand and customer perception of brand ethics. Relationship equity is the customer’s tendency to stick with the brand, beyond objective and subjective assessment of its worth. Sub drivers include loyalty programs, special recognition and treatment programs, community building programs and knowledge building programs. In the present relationship-marketing situation, most of the companies using technology such as E-mail, websites, call centers, databases and database software are helping to foster continuous contact between company and customers. Companies that want to develop strong customer relationships generally add financial benefits, social benefits and structural ties to its product. In providing financial benefits, companies provide customer the frequency rewards and club marketing. Today, most supermarket champions including Sainsbury offer price club cards and provide member customer with discounts. Many companies have created club membership programs to strengthen relationship with customers. Open clubs are good for building a database or snagging customers from competitors, limited membership clubs are more powerful long-term loyalty builders. Companies’ personnel work on increasing social bonds with customers by individualizing and personalizing customer relationships. Customer relationship is more or less of the view that customer must maximize his or her relationship with the company through up selling and at the same time, enhancing profitability by identifying, attracting and retaining the best customers. Through better relationship and customer’s information, customer time could be saved. Putting better customer relationship requires developing a set of integrated applications to address all aspects of front office needs including automation of customer services, field service, sales and marketing. The main aim of better customer relationship includes acquiring, enhancing and retaining the customer. Sainsbury has done this quite successfully. To acquire and retain the customer and to develop a long-term relationship Sainsbury is providing healthy, safe, fresh and tasty food as well as at fair prices. Sainsbury’s price competitiveness is currently the best. It has been for many years following the investment of more than 450 million pound over the last three years. Around 15,000 prices are checked every week to make sure its competitive position has been maintained. In August 2007, Sainsbury has launched. “Different values” campaign to provide its customer, the products of higher quality specifications and great values. In March 2003, Sainsbury launches “Feed your family for a fiver” campaign to reach out and maintain a long-term relationship with its customers through providing affordable, healthy and nutritious meals for a family of four could be prepared with the budget of 5 pound.exp