You will prepare and submit a term paper on Case Study Computers R Us. Your paper should be a minimum of 2000 words in length.

In regard to the initiatives set up by the company to boost satisfaction levels of the customers, loyalty rewards came out as the best initiative so far with an average satisfaction level of 5.6452 out of 10 it was followed by the response time at 4.3714, both level of advice and communication level stood at below 4 out of 10. There was however no any association between age groups and the overall satisfaction level. The study could have been limited by the fact that the questionnaires were emailed and there was no direct contact between the researcher and the respondents to verify their answers.

Computers R Us, a computer manufacturer and retailer recently launched a service and repair division, CompleteCare, for its portable/laptop/notebook computers. This division promised to provide a rapid response to customer’s technical enquiries and warranty repairs.

As a result of this, Computers R Us has been receiving multiple complaints about CompleteCare at the Computers R Us call centre. To address these issues, a study was proposed and the research overseen by the management of Computers R Us.

It was found that customer satisfaction was a contributing factor to the issues experienced in the CompleteCare division. Consequently, the management of Computer R Us developed several possible initiatives to improve customer satisfaction to a minimum level of 6 out of 10

To collect this data, a simple random sample of 500 customers was selected from a sampling frame. A sampling frame includes the actual list of individuals included in the population (Nesbary, 2000). Of the 500 customers that were sent surveys, 420 responded.

The response rate was computed as follows.

Structured questionnaire constructed in English language was used to collect data with a total of eight items six of which touched on customer satisfaction.

Complete 2 pages APA formatted article: Blog Post Comments. Blog post comments Article Landon Wilson: Kicked out of the military for being transgender The case of Landon Wilson clearly highlights the fact that there is still widespread stereotyping against the gay and lesbian community. Sexual orientation is a personal choice, but in the workplace man and women are still expected to assume their original gender identities. Stereotyping in the workplace based on sexual orientation is still rampant. All this happens despite the fact that there are laws in place to protect employees from discrimination based on sexual orientation. Research shows that somewhere between 15 and 50 percent of gays and lesbians have experienced some form of harassment in the workplace. This is mainly because of their sexual orientation.

There are laws in place, which prohibit sexual discrimination and harassment in the workplace (cavallkm 1). Currently, many company policies also provide job security for the gay community. Employees are being desensitized and educated on equality and gender equity. Many believe that military work is masculine, and this is why the gay community finds it hard blending in such institutions like the army and the police force. It will take time before accept the gay community. Policies such as Don’t Ask Don’t Tell is widely in place as those of the gay community choose to keep to themselves.

The case of Landon Wilson puts into perspective the challenges faced by the lesbian and gay community. They face constant discrimination in the workplace and usually find it hard settling in many work settings. In order for this group of people to be allowed to integrate with other members of society, it will take a joint effort from all the concerned parties.

Annotated Bibliography

History of gay marriage debate (political aspect)

Not until recently has same-sex marriage been legalized in many countries in Europe, as well as a number of states in the US. For a long while, same-sex couples had been living together in secret. The legalization of gay marriages has been debated in the Senate for many years. As recent as January 2015 did the US Supreme Court agree to rule on gay marriage. The first legal gay marriage in the USA took place in May 2004 (Rimmerman and Wilcox 1). The Christian Church community as a whole have collectively opposed same-sex marriage. The constitution defends the right of two people of the same-sex to marry. The Senate constantly debates on the issue of the freedom and rights of same-sex couples.

European countries including Denmark and UK allow same-sex marriage. Currently, same-sex marriage is legal and effective in 37 states of the USA. Recently, 15 states called the Supreme Court to uphold the same-sex marriage bans. Policy makers all over the US constantly debate this sensitive issue (Rimmerman and Wilcox 1). The Liberals and Conservatives have conflicting views on this issue. Gay marriage is one of the key debating points for any leader seeking an influential political position. The church argues that gay couples have no moral authority to raise a family. They further argue that permitting gay marriage will devalue the marriage institution. The same-sex marriage debate raises both political and moral issues. It is an issue, which ultimately affects the political and religious landscape of the country.

Works Cited

Rimmerman, Craig, and Wilcox, Clyde. The politics of Same-Sex Marriage. University of Chicago, 2007. 385. Print.

Cavallkm. “Landon Wilson: Kicked out of Military for Being Transgender.” Introduction to LGBTQ Studies. N.p., n.d. Web. 10 Apr. 2015.