Discussion4

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Prior to beginning work on this discussion forum, read Chapter 5 of your course text and visit thePubMed Central (Links to an external site.)web page. You may also consider reviewing thePubMed Central Quick Start Guide (Links to an external site.)andPubMed Tutorials (Links to an external site.)to help you navigate the resource more effectively.This week we will look at how we have gotten to know what we do about the brain. Chapter 5 in your textbook discusses a number of research techniques used to study the brain. For this week’s discussion, choose one of these techniques and visit thePubMed Central (Links to an external site.)web page to find an original research article where this technique was used.In your initial post,Describe the technique you selected and why you find it especially compelling as a research method.Explain to your peers how the study from the article you choose from thePubMed Central (Links to an external site.)web page illustrates the value of the method you have chosen.

Local Food Is Not Always The Best Choice.

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You will prepare and submit a term paper on Local Food Is Not Always The Best Choice. Your paper should be a minimum of 1250 words in length. These foods reach the consumers immediately the harvest them thus no nutrients lost due to cases of processing and packaging (Martinez 34). The foods are fresh, as they do not undergo chemical food preservation methods that kill most of the nutrients. Additives on preserved foods can cause harm to the health of individuals.

Wide local food consumption, supports farmers greatly as they sell their products and little or none goes to waste. In a book by Tracey Ryder- Edible: a celebration of local foods, Americans support their producers portrays respect and appreciation for one another. Farmers return the favor by working hard to meet the needs of most Americans who are loyal customers. Organizations formed by the government help the farmers greatly by providing them with the necessary resources such as fertilizers (Chen 36). The government also supports farmers by free educative campaigns on better farming methods. These organizations also create a platform for farmers to market their produce.

The local foods produced to offer a wide and better variety of products to the consumers. George Kent in a book- Freedom from want: the human right to adequate food explains that local foods offer much food to people and in enough amounts. Due to competition in the local market, farmers grow different types of foods. All these benefit the consumers as the foods become readily available and in plenty. The varieties include cereals, grains, seafood, meat, milk products, and more. On the other hand, imported foods are not available in all these varieties. Most of the global foods are not in plenty thus not available to all consumers. Therefore, the variety makes local foods the best option (Shulman 87).

Another major reason why local foods are the best is that they create job opportunities for most Americans within the country. The industry of local food production is big and involves a large labor force. Farmers have lifetime jobs to ensure citizens get food constantly. Processers of these foods earn a living through local food production (Kent 90).

Psychology r

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“Do partners envy each other in a love relationship when one’s social life is better than the other?”

building your marketing plan

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Write 2 pages thesis on the topic building your marketing plan/ week 3. Useful Information One of the most important pieces of information related with this business and market plan is the analysis of the social and economic trends. It is largely the case that social trends will be the single most important data source which can allow us to get an important insight into the way eating habits of our potential customer change. This information however, will be more effective if it can be leveraged through social media as many believe that restaurant operators can only successfully operate if they are good at understanding and analyzing the social trends related with eating out.

Mobile payments as well as spread of word of mouth and quantifying the same will be the most challenging and important pieces of information for overall success in this business. Data indicates that people are increasingly using mobile phone for their payment purposes. Hotel operators can rely on this piece of information and leverage their business by facilitating their customers to actually pay through the mobile phones.

Quantification of word of mouth is another important trend which will be important information to look for. The source for this data will be constant evaluation and surfing of social networking websites such as Facebook and Twitter. Both these sources can offer an important insight into customer preferences and tastes and how they actually view our restaurant and its comparison with other restaurants in the neighborhood. We will also be monitoring the local events to extract data regarding local consumer tastes and preferences.

Market-Product Grid

Following Market-Product Grid provides a critical insight into the overall segmentation focus of our restaurant.

Market Segments

Product Offerings

Breakfast

Lunch

Snack

Dinner

Total

Local Customers

3

2

2

2

9

Students

2

3

1

2

8

Families

2

2

2

2

8

3 = large2 = medium1 = small0 = none

The above grid suggests that segmentation focus on the local customers will be more beneficial for our restaurant. Local customers are relatively easier to tap into and provide a ready-made market segment which can be easily accessed. Tapping into the local market segment is to provide low cost of communication as well as marketing hence helping us to control and save cost. Further, the second most important segment to serve is students as well as families. It seems that we may be experiencing student rush at the lunch hours as at that time, students are usually out for their classes. In order to cater to this time slot, we will be offering relatively better variety as well as more discounts in order to generate more sales during this time. It also seems that breakfast and lunch times are the best times to actually serve the customers and our focus will therefore be on catering to our customers for their breakfast and lunch needs. Though we will be operating till late night however, we expect that more customers will be coming during lunch and breakfast times therefore we will be offering more food varieties at these times.