03 May Find an example of a fallacy used in popular advertising or any persuasive text. Upload the image/words or provide a link. 2) Identify the fall
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 1) Find an example of a fallacy used in popular advertising or any persuasive text. Upload the image/words or provide a link.
2) Identify the fallacy and why you think that this particular type of advertisement represents the fallacy that you have chosen.
 
 
 
moo41025_fm_i-xxvi.indd i 12/10/19  01:23 PM 
Thirteenth  Edition 
Brooke Noel Moore Richard Parker California State University, Chico 
with help in Chapter 12 from Nina Rosenstand and Anita Silvers 
Critical  Thinking 
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CRITICAL THINKING  
Published by McGraw-Hill Education, 2 Penn Plaza, New York, NY 10121. Copyright © 2021 by McGraw-Hill  Education. All rights reserved. Printed in the United States of America. Previous editions © 2017, 2015, and 2012.  No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database  or retrieval system, without the prior written consent of McGraw-Hill Education, including, but not  limited to, in  any network or other electronic storage or transmission, or broadcast for distance learning. 
Some ancillaries, including electronic and print components, may not be available to customers outside the  United States. 
This book is printed on acid-free paper.  
1 2 3 4 5 6 7 8 9 LWI 24 23 22 21 20 
ISBN 978-1-260-57069-4 MHID 1-260-57069-X 
Cover Image: McGraw-Hill 
All credits appearing on page or at the end of the book are considered to be an extension of the copyright page. 
The Internet addresses listed in the text were accurate at the time of publication. The inclusion of a website does  not indicate an endorsement by the authors or McGraw-Hill Education, and McGraw-Hill Education does not  guarantee the accuracy of the information presented at these sites. 
mheducation.com/highered 
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Chapter 1  Driving Blindfolded 1 
Chapter 2 Two Kinds of Reasoning 35 
Chapter 3 Clear Thinking, Critical Thinking, and   Clear Writing 73 
Chapter 4 Credibility 102 
Chapter 5 Rhetoric, the Art of Persuasion 141 
Chapter 6 Relevance (Red Herring) Fallacies 185 
Chapter 7  Induction Fallacies 207 
Chapter 8 Formal Fallacies and Fallacies of Language 233 
Chapter 9 Deductive Arguments I: Categorical Logic 257 
Chapter 10  Deductive Arguments II: Truth-Functional   Logic 305 
Chapter 11  Inductive Reasoning 362 
Chapter 12  Moral, Legal, and Aesthetic Reasoning 420 
Brief Contents 
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Contents 
Preface xviii Changes to the 13th Edition  xix Acknowledgments xxi About the Authors xxiv 
Chapter 1  Driving Blindfolded 1 Beliefs and Claims 4 
Objective Claims and Subjective Judgments 4 
Fact and Opinion 6 
Relativism 7 
Moral Subjectivism 7 
Issues 7 
Arguments 8 
Cognitive Biases 15 
Truth and Knowledge 21 
What Critical Thinking Can and Can’t Do 22 
A Word About the Exercises 22 
Recap 23 
Additional Exercises 24 
Answers and Tips 33 
Chapter 2 Two Kinds of Reasoning 35 Arguments: General Features 35 
Conclusions Used as Premises 36 
Unstated Premises and Conclusions 36 
Two Kinds of Arguments 37 
Deductive Arguments 37 
Inductive Arguments 38 
Beyond a Reasonable Doubt 40 
Two Kinds of Deductive Arguments 40 
Four Kinds of Inductive Arguments 41 
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vi CONTENTS 
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Telling the Difference Between Deductive and Inductive   Arguments 42 
Deduction, Induction, and Unstated Premises 44 
Balance of Considerations 46 
Not Premises, Conclusions, or Arguments 46 
Selfies (and Other Pictures) 46 
If . . . Then . . . Sentences 47 
Lists of Facts 47 
“A because B” 48 
Ethos, Pathos, and Logos 48 
Techniques for Understanding Arguments 53 
Clarifying an Argument’s Structure 54 
Distinguishing Arguments from Window Dressing 56 
Evaluating Arguments 57 
Recap 57 
Additional Exercises 58 
Answers and Tips 68 
Chapter 3 Clear Thinking, Critical Thinking, and   Clear Writing 73 
Vagueness 74 
Ambiguity 76 
Semantic Ambiguity 77 
Grouping Ambiguity 77 
Syntactic Ambiguity 77 
Generality 79 
Defining Terms 84 
Purposes of Definitions 84 
Kinds of Definitions 85 
Tips on Definitions 85 
Writing Argumentative Essays 87 
Good Writing Practices 89 
Essay Types to Avoid 89 
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 CONTENTS vii 
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Persuasive Writing 90 
Writing in a Diverse Society 91 
Recap 92 
Additional Exercises 92 
Answers and Tips 100 
Chapter 4 Credibility 102 The Believability of Claims 103 
Does the Claim Conflict with Personal Observation? 104 
Does the Claim Conflict with Our Background Information? 107 
Might the Claim Reinforce Our Biases? 108 
The Credibility of Sources 111 
Interested Parties 111 
Physical and Other Characteristics 112 
Expertise 113 
The News 118 
Mainstream News Media 118 
Advertising 126 
Three Kinds of Ads 126 
Recap 129 
Additional Exercises 130 
Answers and Tips 139 
Chapter 5 Rhetoric, the Art of Persuasion 141 Rhetorical Force 142 
Rhetorical Devices I 143 
Euphemisms and Dysphemisms 143 
Weaselers 144 
Downplayers 144 
Rhetorical Devices II 146 
Stereotypes 147 
Innuendo 148 
Loaded Questions 149 
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viii CONTENTS 
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Rhetorical Devices III 150 
Ridicule/Sarcasm 150 
Hyperbole 151 
Rhetorical Devices IV 151 
Rhetorical Definitions and Rhetorical Explanations 152 
Rhetorical Analogies and Misleading Comparisons 153 
Proof Surrogates and Repetition 157 
Proof Surrogates 157 
Repetition 157 
Persuasion Through Visual Imagery 161 
The Extreme Rhetoric of Demagoguery 162 
Recap 166 
Additional Exercises 167 
Answers and Tips 183 
Chapter 6 Relevance (Red Herring) Fallacies 185 Argumentum Ad Hominem 186 
Poisoning the Well 187 
Guilt by Association 187 
Genetic Fallacy 187 
Straw Man 188 
False Dilemma (Ignoring Other Alternatives) 189 
The Perfectionist Fallacy 190 
The Line-Drawing Fallacy 190 
Misplacing the Burden of Proof 191 
Begging the Question (Assuming What You Are Trying to Prove) 193 
Appeal to Emotion 194 
Argument from Outrage 194 
Scare Tactics 195 
Appeal to Pity 196 
Other Appeals to Emotion 197 
Irrelevant Conclusion 198 
Recap 200 
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 CONTENTS ix 
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Exercises 200 
Answers and Tips 206 
Chapter 7  Induction Fallacies 207 Generalizations 207 
Generalizing from Too Few Cases (Hasty Generalization) 208 
Generalizing from Exceptional Cases 210 
Accident 211 
Weak Analogy 212 
Mistaken Appeal to Authority 213 
Mistaken Appeal to Popularity (Mistaken Appeal to   Common Belief) 214 
Mistaken Appeal to Common Practice 215 
Bandwagon Fallacy 216 
Fallacies Related to Cause and Effect 217 
Post Hoc, Ergo Propter Hoc 217 
Cum Hoc, Ergo Propter Hoc 221 
Slippery Slope 223 
Untestable Explanation 224 
Line-Drawing Again 225 
Recap 225 
Exercises 225 
Answers and Tips 232 
Chapter 8 Formal Fallacies and Fallacies of   Language 233 
Three Formal Fallacies: Affirming the Consequent, Denying the   Antecedent, and Undistributed Middle 233 
Affirming the Consequent 233 
Denying the Antecedent 234 
The Undistributed Middle 235 
The Fallacies of Equivocation and Amphiboly 237 
The Fallacies of Composition and Division 239 
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x CONTENTS 
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Confusing Explanations with Excuses 240 
Confusing Contraries and Contradictories 242 
Consistency and Inconsistency 244 
Miscalculating Probabilities 244 
Incorrectly Combining the Probability of Independent Events 245 
Gambler’s Fallacy 246 
Overlooking Prior Probabilities 247 
Faulty Inductive Conversion 247 
Recap 249 
Additional Exercises 250 
Answers and Tips 256 
Chapter 9 Deductive Arguments I: Categorical Logic 257 Categorical Claims 259 
Venn Diagrams 260 
Translation into Standard Form (Introduction) 261 
Translating Claims in Which the Word “Only” or the Phrase “The Only” Occurs 262 
Translating Claims About Times and Places 263 
Translating Claims About Specific Individuals 264 
Translating Claims that Use Mass Nouns 265 
The Square of Opposition 268 
Existential Assumption and the Square of Opposition 268 
Inferences Across the Square 268 
Three Categorical Relations 269 
Conversion 269 
Obversion 270 
Contraposition 270 
Categorical Syllogisms 278 
The Venn Diagram Method of Testing for Validity 279 
Existential Assumption in Categorical Syllogisms 282 
Categorical Syllogisms with Unstated Premises 284 
Real-Life Syllogisms 285 
The Rules Method of Testing for Validity 289 
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 CONTENTS xi 
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Recap 291 
Additional Exercises 291 
Answers and Tips 301 
Chapter 10  Deductive Arguments II: Truth-Functional   Logic 305 
Truth Tables and Logical Symbols 306 
Claim Variables 306 
Truth Tables 306 
Symbolizing Compound Claims 312 
“If” and “Only If” 312 
Necessary and Sufficient Conditions 314 
“Unless” 316 
“Either . . . Or” 316 
Truth-Functional Argument Patterns (Brief Version) 318 
Three Common Valid Argument Patterns 319 
Three Mistakes: Invalid Argument Forms 322 
Truth-Functional Arguments (Full Version) 325 
The Truth-Table Method 326 
The Short Truth-Table Method 328 
Deductions 334 
Group I Rules: Elementary Valid Argument Patterns 334 
Group II Rules: Truth-Functional Equivalences 339 
Conditional Proof 347 
Recap 350 
Additional Exercises 351 
Answers and Tips 358 
Chapter 11  Inductive Reasoning 362 Argument from Analogy 362 
Evaluation of Arguments from Analogy 363 
Three Arguments from Analogy 365 
Other Uses of Analogy 366 
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xii CONTENTS 
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Generalizing from a Sample 371 
Evaluation of Arguments That Generalize from a Sample 372 
Three Arguments That Generalize from a Sample 372 
Scientific Generalizing from a Sample 373 
De-generalizing (Reverse Generalizing; the Statistical Syllogism) 375 
Causal Statements and Their Support 382 
Forming Causal Hypotheses 382 
Weighing Evidence 384 
Confirming Causal Hypotheses 395 
Inference to the Best Explanation 399 
Reasoning from Cause to Effect 401 
Calculating Statistical Probabilities 402 
Joint Occurrence of Independent Events 402 
Alternative Occurrences 403 
Expectation Value 403 
Calculating Conditional Probabilities 404 
Causation in the Law 406 
Recap 407 
Additional Exercises 408 
Answers and Tips 416 
Chapter 12  Moral, Legal, and Aesthetic Reasoning 420 Value Judgments 421 
Moral Versus Nonmoral 422 
Two Principles of Moral Reasoning 422 
Moral Principles 424 
Deriving Specific Moral Value Judgments 424 
Major Perspectives in Moral Reasoning 427 
Consequentialism 427 
Duty Theory/Deontologism 429 
Moral Relativism 430 
Religious Relativism 432 
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 CONTENTS xiii 
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Religious Absolutism 432 
Virtue Ethics 432 
Moral Deliberation 435 
Legal Reasoning 439 
Justifying Laws: Four Perspectives 441 
Aesthetic Reasoning 444 
Eight Aesthetic Principles 444 
Using Aesthetic Principles to Judge Aesthetic Value 447 
Evaluating Aesthetic Criticism: Relevance and Truth 448 
Why Reason Aesthetically? 450 
Recap 452 
Additional Exercises 453 
Answers and Tips 455 
Appendix: Selected Exercises from Previous Editions 457 
Glossary 480 
Index 488 
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moo41025_fm_i-xxvi.indd xiv 12/10/19  01:23 PM 
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Effective, efficient studying. Connect helps you be more productive with your study time and get better grades using tools like  SmartBook 2.0, which highlights key concepts and creates a personalized study plan. Connect sets you  up for success, so you walk into class with confidence and walk out with better grades. 
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moo41025_fm_i-xxvi.indd xvi 12/10/19  01:23 PM 
More Engaging 
Moore & Parker are known for fresh and lively writing. They rely on their own classroom  experience and on feedback from instructors in getting the correct balance between  
 explication and example. 
■  ■  Examples and exercises are drawn from today’s  headlines. 
■  ■  Students learn to apply critical thinking skills to situ- ations in a wide variety of areas: advertising, poli- tics, the media, popular culture. 
Critical Thinking . . . Skills for 
First Pages 
 Co Gn ITIv E BIASES 19 
moo41025_ch01_001-032.indd 19 09/06/19  12:33 PM 
impossible to think that good judgment or rational  thought would lead them to such excess.* 
Yet another possible source of psychological  distortion is the overconfidence effect, one of several  self-deception biases that may be found in a variety  of contexts.** If a person estimates the percentage  of his or her correct answers on a subject, the esti- mate will likely err on the high side—at least if the  questions are difficult or the subject matter is unfa- miliar.† Perhaps some manifestation of the overcon- fidence effect explains why, in the early stages of the  American Idol competition, many contestants appear  totally convinced they will be crowned the next  American Idol—and are speechless when the judges  inform them they cannot so much as carry a tune.†† 
Closely related to the overconfidence effect is  the better-than-average illusion. The illusion crops up  when most of a group rate themselves as better than  most of the group relative to some desirable charac- teristics, such as resourcefulness or driving ability.  The classic illustration is the 1976 survey of SAT tak- ers, in which well over 50 percent of the respondents  rated themselves as better than 50 percent of other  SAT takers with respect to such qualities as leader- ship ability.‡ The same effect has been observed when  people estimate how their intelligence, memory, or  job performance stacks up with the intelligence,  memory, and job performances of other members of  their profession or workplace. In our own informal  surveys, more than 80 percent of our students rate  themselves in the top 10 percent of their class with  respect to their ability to think critically. 
Unfortunately, evidence indicates that even when they are informed about the  better-than-average illusion, people may still rate themselves as better than most in their  ability to not be subject to it.‡‡ 
‡‡http://weblamp.princeton.edu/ psych/f ACUl TY/Articles/Pronin/The%20Bias%20Blind.PDf . The better-than-average bias has not been  found to hold for all positive traits. In some things, people underestimate their abilities. The moral is that for many abilities, we are  probably not the best judges of how we compare to others. And this includes our ability to avoid being subject to biasing influences. 
‡See Mark D. Alicke and other authors in “The Better-Than-Average Effect,” in Mark D. Alicke and others, The Self in Social  Judgment: Studies in Self and Identity (new York: Psychology Press, 2005), 85–106. The better-than-average illusion is  sometimes called the l ake Wobegon effect, in reference to Garrison Keillor’s story about the fictitious Minnesota town “where all  the children are above average.” 
††This possibility was proposed by Gad Saad, Psychology Today, www.psychologytoday.com/blog/homo-consumericus/200901/ self-deception-american-idol-is-it-adaptive. 
†See Sarah lichtenstein and other authors, “ Calibration of Probabilities: The State of the Art to 1980, ” in Daniel Kahneman, Paul  Slovic, and Amos Tversky, Judgment under Uncertainty: Heuristics and Biases (Cambridge, England: Cambridge University Press,  1982), 306–34. 
**However, a universal tendency among humans to irrationally exaggerate their own competencies hasn’t been established. for  an online quiz purportedly showing the overconfidence effect, see www.tim-richardson.net/joomla15/finance-articles-profmenu- 70/73-over-confidence-test.html. 
*Jamey Keaton, Associated Press. Reported in The Sacramento Bee, Thursday, March 18, 2010. Did the subjects suspect the  shocks weren’t real? Their statements afterward don’t rule out the possibility but certainly seem to suggest they believed they  truly were administering painful electrical shocks to the actor. 
■ Does Kim Kardashian  wear too much makeup?  The issue is subjective, or,  as some people say, “a  matter of opinion.” 
Stephen l ovekin/WWD/ Shutterstock 
Confirming Pages 
moo41025_ch07_207-232.indd 216 11/05/19  06:15 PM 
216 CHAPTER 7 : InduCTIon FAllA CIES 
Bandwagon Fallacy Sometimes a speaker or writer will try to get  us to do something by suggesting that every- one or most people are doing it. The idea is  not to cite what people believe as evidence  of the truth of a claim. Rather, the attempt is  made to induce us to do something by mak- ing us feel out of step with things if we don’t.  This is the infamous Bandwagon Fallacy,  illustrated by this example: 
Appealing to Tradition 
According to Representative Steve King of Iowa (pictured here), “Equal protection [under the Constitution] is not equal protection  for same sex couples to marry. Equal protection has always been for a man and a woman to be able to get married to each other.” 
YuRI GRIPAS/uPI/newscom Pete Marovich/ZuMAPRESS. com/newscom 
I am the most popular candidate by far.  Only a minority support my opponent. 
The speaker wants us to jump on the  bandwagon. He or she has not said anything  that is relevant to who we should support or  how we should vote. 
Here is one more example: 
Let’s get a spa. They are very popular  these days. 
The speaker hasn’t really shown that  we need a spa. He wants us to get on the  bandwagon. 
More Relevant 
Moore & Parker spark student interest in skills  that will serve them throughout their lives,   making the study of critical thinking a meaning- ful endeavor. 
■  ■ Boxes show students how critical thinking  skills are relevant to their day-to-day lives. 
■  ■ Striking visuals in every chapter show stu- dents how images affect our judgment and  shape our thinking. 
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More Student Success 
Moore & Parker provide a path to student suc- cess, making students active participants in their  own learning while teaching skills they can apply  in all their courses. 
■  ■ Learning objectives link to chapter sections  and in turn to print and online activities, so  that students can immediately assess their  mastery of the learning objective. 
■  ■ Exercises are dispersed throughout most  chapters, so that they link tightly with the  concepts as they are presented. 
■  ■ Students have access to over 2,000 exer- cises that provide practice in applying  their skills. 
the course. Skills for life. First Pages 
moo41025_ch08_223-246.indd 240 09/19/19  02:23 PM 
240 CHAPTER 8: FoRMAl FAllA CIEs ANd FAllA CIEs o F lANG u AGE 
Exercise 8-4 Here are 107 examples of the fallacies discussed in this chapter. Match each item to one  or more of the following categories or otherwise answer as indicated: 
a. affirming the consequent b. denying the antecedent c. undistributed middle fallacy d. confusing explanations with excuses e. equivocation f. composition g. division h. miscalculating probabilities 
Note 
Your instructor may or may not ask you to further assign miscalculating probabilities  into the following subcategories: Incorrectly combining the probabilities of indepen- dent events, the gambler’s fallacy, overlooking prior probabilities, and faulty inductive  conversion. 
 1. Professor Parker can tell you if you are sick; after all, he is a doctor. 
 2. If this man is the president, then he believes in immigration reform. If this man  is vice president, then he believes in immigration reform. Therefore, if this man is  president, then he is vice president. 
 3. If global warming is for real, then the mean global temperature will have risen  over the past ten years. And that is what happened. Therefore, global warming is  for real. 
 4. My chance of being born on December 25 was the same as yours. So the chances  we were both born on December 25 have to be twice as good. 
 5. Sodium is deadly poisonous, and so is chlorine. Salt consists of sodium and chlo- rine, which must be why we’re told not to eat too much of it. 
 6. The Bible commands you to leave life having made the world a better place. And  therefore it commands you to make the world a better place each and every day. 
 7. A dialogue: JILL: Helen has her mother’s eyes. BILL: Good lord! Can the woman still see? 
 8. Is an explanation clearly being offered as an excuse/justification? I didn’t buy tick- ets to see Chris Angel’s show because I heard that he spends half his act with his  shirt off strutting around in front of the ladies in the audience. 
 9. If Congress changes marijuana from a Class 1 drug to something lesser, next year  the penalties for possession will be much less than they are now. But Congress is  not going to declassify marijuana this year. So we’ll have to live with the drastic  penalties for at least another year. 
 10. If you are rich, then your car is something like a Mercedes or a Bentley. Oh! Is  that your Bentley, you rich old thing, you? 
 11. Man! Three sons in a row? Your next kid is bound to be a girl. 
▲ 
▲ 
▲ 
Additional  Exercises 
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I t is remarkable how much university students have changed over the decades since we first began teaching in our 20s. Back then they called us by our first names or even “Dude.” Nowadays they call us “Sir,” as in, “Sir, do you need help?” They are also better informed. Thanks to Instagram and Snapchat and other  
sources of breaking news, they know what friends are doing and thinking at any  given moment. 
Educators seem not to agree on what exactly critical thinking is, though they do  agree that, whatever it is, we can use more of it. They also agree that being informed is  important, though what they think is important to be informed about doesn’t necessar- ily include how Emily did her nails or what Jacob thinks about the new Starbucks cups. 
You have to wonder. How can teachers compete with such stimulating infor- mation? Critical thinking instruction is fairly abstract. It doesn’t deal with topics. In  this book, we don’t discuss whether someone’s a good president or if global climate is  changing. Rather, we offer instruction on good and bad reasoning. We try to help read- ers develop facility in spotting irrelevancies, emotional appeals, empty rhetoric, and  weak evidence. To compete with distractions, we offer examples and exercises we hope  first-year university students can understand and relate to, and we try to be as concise  and readable as possible. 
What, by the way, is our definition of critical thinking? This is something we go  into more in Chapter 1; for now, let’s just point out that critical thinking is aimed at mak- ing wise decisions about what to think and do. This book is not about critical thinking  as much as it is a book in critical thinking. We try to provide guided practice in what  we think are the most important critical thinking skill sets. Although as authors we dif- fer somewhat in our emphasis, we both agree (as do many instructors) that drill-and- practice is useful in improving students’ critical thinking ability. Online technology can  be helpful when it comes to drill-and-practice, as well as in enabling students to learn  at their own pace. (Details coming up shortly). But if you don’t use online assignment,  practice, and assessment platforms such as ours, this text contains hundreds and hun- dreds of exercises of the sort that (we think) can be applied directly to the world at large.  Exercise questions are all answered in the answer sections at the end of each chapter.  
If you use this text or the online peripherals, we would appreciate hearing  from you. We can both be
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