M4D1 PYSCH

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n this discussion, you are going to be asked to do a bit of critical thinking. Have you ever heard this expression? “Opposites attract.” What about this one? “ Birds of a feather flock together.” Both of these say something about what attracts one person to another and both are commonly used expressions. The problem is they are opposites.Suppose we wanted to know whether people tend to marry those who have interests and values that are different from their own (opposites) or whether they tend to marry those with similar interests and values (birds of a feather). How might we find out? As you create your discussion post, consider the following:What are the steps involved in conducting research?How do we determine what type of research is suitable for a particular problem?What type of research would be useful in this case?How would we go about doing it?Propose a simple research project that would allow you to answer the question: Which of the two statements in quotation marks above applies best to selection of marriage partners in the United States? Choose one of the research methods listed in Module 4 that you think would be the most useful and practical for exploring this question. Explain why this method would be appropriate. Describe in some detail the steps that you would take in setting up and carrying out this research.

Discuss Explain a Marketing Concept.

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You will prepare and submit a term paper on Explain a Marketing Concept. Your paper should be a minimum of 250 words in length. Peter Drucker rightly said that the true marketer focuses on s’ needs and profits follow on its own when one meets s needs better than their competitors. The crux of marketing lies in understanding this basic philosophy. Accordingly, this paper aims to focus on one of the concept called new product offerings by understanding customer needs.

Right product offering creates new demands from the customers. For that one needs to focus not on existing wants of the customers but it becomes important to understand the underlying needs of the customers. Customers often do not and cannot describe their needs precisely and it is a marketers job to find out the same.

Gillette has been in the business of safety razors ever since 1904. It has been constantly innovating and offering new products as per the market needs. In the late 1980s, companys sales were languishing and market share plummeting. Company was quick enough to realize this and in 1990 launched a product called Sensor– an advanced twin blade shaving system. It was designed to have a pivoting head equipped with moving blades so as to adjust with facial contours. This new offering facilitated closer and smooth shave and thereby Sensor became an instant success for it satisfied markets one of the niche area. It is not surprising that Sensor captured 15% market in the razor and blade segment. Subsequently, Gillette also introduced the ‘SensorExcel’ for women to cater exclusively the women shaving needs. The company continued to offer innovative products such as Gillette Mach3 Turbo, Gillette for Women Venus in the shaving segment year after year to meet the needs of the ever expanding market.

Pencil cell market is huge and usual complaint is a shorter life span of these cells needing replacement quite often. Gillette realizing this drawback of existing product lines introduced high-tech alkaline batteries called Duracell Ultra having a life span much larger than conventional batteries. Needless to say that this new offerings in the name of Duracell became an instant success in the market place for many home gadgets such as digital flash cameras, cell phones, watches.

Thus, Gillette is the classic example that offers new products through innovation to fulfill the needs of the consumers and the company’s continued business success proves that new offering to fulfill ever increasing consumer needs is the great marketing concept.

Works-Cited

Gillette: Managing Product Innovation. Available at:

Retrieved June 29, 2012.

Kotler, Philip & Armstrong, Gary. Principles of Marketing, 14th Ed., Prentice-Hall Publishing.

Be sure that the character has a clear goal or objective. Read the entire play

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Be sure that the character has a clear goal or objective.
Read the entire play, look for and list information (given circumstances) about your character that includes what your character says about themselves, what other characters say about your character, and any description provided by the
playwright within the text.
1. Score or mark the monologue by dividing each separate thought or beat (an actable moment) by placing a double
slash mark “//” at the beginning of each new thought.
2.Print the table with the monologue and use the white space below the lines to write out and inner monologue of what your character is thinking.
3.In the right column, identify a title, objective/goal, obstacle and tactic for each beat.
4.In a separate section, write 400-500 word biography of your character.
5.In a separate section, write a 300-400 word document that researched the “world of the play” that may include information on the time period and location as well as any events that might inform your interpretation of the monologue.
Items to turn in
1. Textural evidence
2. World of the play research
3. Character biography
4. Scored script

In your Boundless World History link, under the section “The Cold War”, please r

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