Behavior modification

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I need help with an assignment. You are to summarize the attached article. It is to be 1-2 pages single spaced APA format.

apa format, discussion question

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identify the elements of classical conditioning in your colleague’s advertisement (i.e., unconditioned and conditioned stimulus, unconditioned and conditioned response). Then, determine whether or not you have been persuaded to buy the product and what persuaded you.__________________________________________________________________________________Classical conditioning describes the phenomenon that elicits an emotional response is repeatedly paired with a neutral stimulus that does not, until the neutral stimulus takes on the emotional properties of the first stimulus (Aronson et al., 2019). Using the concept of classical conditioning, marketing and advertising managers use classical conditioning to induce or elicit desirable emotions in prospective and continuing consumers so that they continue to purchase the product or service being marketed. My fictional product/service is a mobile hair market selling weave and wigs called Melanin on the Go. Typically, women have to go to a store or a hair shop to purchase hair. With my product/service, consumers would be able to fulfill their needs immediately. Historically, skin color, facial features, and hair play a substantial role in the lives of Black Americans due to perceived self-worth, intelligence, success, and overall attractiveness being directly influenced by certain factors such as the kinkiness of their hair or the fullness of their lips (Neal et al., 1989). Providing hair for those who need it in an expedited fashion gives those clients relief and allows them to feel beautiful. My ad would be the picture of women of color smiling and laughing together while touching their hair. Depending on the season, I would use warm colors such as red or yellow, or cool colors such as blue and green. This image can elicit favorable emotions such as motivation, encouragement, and excitement. If the client is satisfied, they will share their experience via social media and word of mouth.

3.2 discussion Pt. 2

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When I think of “drug-related” violence, I think of crimes committed to obtain drugs.  We see in  the movies and on television children stealing items to sell for drugs, drug riddled addicts killing to get their next high or a gang war but not specific to drug trafficking and distribution.  The lack of accurate coverage in our mass media on the true center of drug-related violence is disheartening.  According to McQuail, “the study of mass media is based on the notion that the media has a significant effect on its audience” (Camarillo, Omar, 2021).After reading the assigned chapters in the Chasing the Scream I was dumbfounded on my prior ignorance.  It turned out 7.5 percent of the killings took place after a person took drugs and their behavior seemed to change.  Some 2 percent were the result of addict trying to steal to feed their habit and it going wrong.  And more than three quarters- the vast majority-were like Chino’s attacks.  They weren’t caused by drugs, any more than AL Capone’s killings were caused by alcohol.  They were, Goldstein showed, caused by prohibition (Hari, 2015, p.66).  I believe if people were more aware of the actual statistics of drug-related violence they would be more open to changing the downcast stereotype of all addicts.  I assume many people, as myself, have not witnessed or been a part of drug-related violence and take for granted the information we are receiving from mass media on the topic.  If it were more widely publicized correctly that 75 percent of all drug-related violence was within the trafficking and distribution sector, it would most likely lessen the brutal stereotypes placed on all drug abusers.ReferencesCamarillo, Omar (2021) Who are Deemed the “Worthy” and “Unworthy” Victims of Mexico’s Drug-Related Violence?,  Journal of Borderlands Studies, 36(1), 1-15. https://doi.org/10.1080/08865655.2018.1471732Hari, J. (2015).  Chasing the scream: The first and last days of the war on drugs. Bloomsbury.

behavior

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Overview: In this activity, you will have the opportunity to practice the communication and technical skills needed for your final project. You will create a short PowerPoint presentation with oral narration using the PowerPoint narration tool. This will allow you and your instructor to check that your technology works for the final project, and to troubleshoot any potential difficulties before the project is due. This activity must be submitted in PPT format for your professor to give you feedback on whether your technical components are correct.Prompt: Choose which variables from Social Cognitive Theory that will best fit with your approach to changing your identified topic.Then, in a couple of PowerPoint slides, address the following:·  Give some background information about your chosen variables as they relate to your topic.·  Provide two or three recommendations for how to address each variable.·  Explain the strengths of your recommendations and why they would be successful.·  Explain the challenges you would face when implementing your recommendations.·  PowerPoint: Throughout your short PowerPoint presentation, make sure you use effective multimedia and communication skills:·  Include a combination of text, visuals, and audio narration elements that logically flow with your presentation.·  Construct your presentation in a way that ensures the audio and visual elements are logically organized in order to convey your message to your audience.·  Make sure you provide appropriate supporting evidence in your presentation. Include your references in APA or MLA format in an additional slide at the end of your presentation.NOTE: A headset or external microphone is recommended for better results when recording the oral component of your presentation. However, you can also use the incorporated microphone on your computer or cell phone. Use the Check file compatibility with earlier versions and Are you having video or audio playback issues? resources from Microsoft to help you check compatibility between versions of Office. You may also consider contacting IT Services on campus.Guidelines for Submission: Your presentation should be 2 to 4 slides and no longer than 4 minutes in length. You are required to include a combination of text, visuals, and sound in order to support your work. Speaker notes are not required. Include at least three sources cited in APA or MLA format. If you require alternative accommodations for completing this assignment, reach out to your instructor directly for more information.