CompetenciesAnalyze the evolution of social media standards and practices and how it relates to the potential need for regulation of social media, along with ethical concerns.Evaluate psychological theories and their insights into the widely varying opinions and attitudes that are expressed through social media.Compare and contrast new social media marketing trends with more traditional forms of advertising.Assess the development of societal standards in relation to social media and how this can alter social norms in everyday life.Integrate the positive and negative effects of social media making global communication easily accessible.Design a personal plan to use social media to benefit the student both personally and professionally as well as minimize online mistakes and their impact.InstructionsSocial media use is critical to a dynamic and competitive brand, whether that brand is something you sell, a group home, a non-profit organization, or your self-image. This project will get you thinking about effective ways to shape your social media tools to make the most of your brand, to keep consumers talking and thinking about your brand, and to get interaction from those you seek to sell to or to help. You will take a look at what you post to social media, possible responses or reactions you will receive, as well as use social media trends and society controls to keep your brand meeting your goals.Your final project should include a plan for the following: how you will utilize a minimum of four social media sites; what your target audience will be; your use of contacts, outreach, and advertising best practices; your posting do’s and don’ts; and explanations of your choices using the sources from the course and others you find.If you have a real business, brand, or site to work on, you can start by putting the site profiles into the four social media sites you have chosen (e.g. Facebook, Twitter, etc.). Screenshots will work for these that you have really made. If you don’t really have a business or brand, you do not need to create faux profiles. However, you should write the information you would include in your profile for each one.In summary, your plan should contain:An introduction to your brand or companyYour social media goals and general goals for the brandAn analysis of the market comparables — similar businesses/nonprofits/brands, including what has been successful and what hasn’t worked for at least 3 good comparable brandsDiscussion of societal norms for those comparables. What seem to be the “rules” they follow? Is there open or tacit regulation you’ve noticed? Include how you can expand your influence globally by overcoming potential language and culture barriersÂAn analysis of advertising and its necessity along with the type of advertising you would do and whyAn outline of the audience you intend to reach and how to reach them. Be sure to take into account the factors that are in play when attempting to reach an audience that includes a wide range of ages (consider generational differences)A plan for how to use your contacts and add new ones when publicizing and staying connectedA plan for each of four social media sites, including profile information and posting ideasAnalysis of any of the theories you would useA conclusionYour project lengths will depend on how much depth you put into your analysis of each section, but to give you a general idea, several paragraphs for most of the bullet points is a good length, and should result in a total of around 10 pages.

One (1) “Original Post” addressingoneof the threequestion choices. Minimum of 250 words. . Your Original Post must answer the question fully in all its parts and address possible objections to your ethical reasoning. You must also connect your Original Post  to the course by having at least one full sentence quote and citation from one of the Required Readings of the week or the Case Study. The quote should be word for word and contained inside quotation marks and then followed by an inline citation. Once you quote something or even reword something you did not originally write then you need to have it in a reference section at the end of the post (again in MLA format). Please refer to the following resources for help on MLA citation.MLA Citation: http://sites.umgc.edu/library/libhow/mla_tutorial.cfmMLA Citation Examples: http://sites.umgc.edu/library/libhow/mla_examples.cfmNotes:Please refer to the Discussion Guidelines and Grading Rubric for further guidance on how your discussions will be graded.Do not cite or use internet sources other than those provided under the Readings and Learning Materials. In other words, use only the learning materials and links provided in this course.Discussion questions labeled normative ethics will ask you to think about the practicality of the “rules” of the moral theory you are studying that week; questions labeled applied ethics will ask you to think about how to apply the moral theory in a contemporary dilemma; questions labeled meta-ethics will ask you to consider the meaning and significance of the principle ethical concepts. Choosing one kind of question one week, and another in another week will help you gain the ability to discuss ethics from a variety of perspectives.DISCUSSION QUESTION CHOICE #1: Investigating Hinduism.What does Sanātana Dharma mean to you? Compare the Hindu concept of Sanātana Dharma to at least two ethical theories you have learned in this course. Be sure to fully explain the basics of each. What makes it work as a normative ethical theory? What are its pitfalls in light of other ethical systems you have studied.