Controversy surrounds the validity of certain personality tests, including the Rorschach Inkblot Test.  Pundits argue that the Rorschach test results in over-identifying mental problems and is unreliable and invalid. Scholars in favor of the Rorschach test argue that it is one piece of evidence in the whole battery, and criticisms are unfounded or controllable.Compare and contrast the use of the Rorschach, a projective measure, with the MMPI, an objective measure. Construct a scenario, and present both sides of the argument, where the Rorschach test could be used to help and to hurt the individual being tested. How might a clinical interview influence the interpretation of test results for each? Would you need to make any special accommodations if you were testing an 8 year old? 16 year old? 85 year old? If so, describe and explain. If not, justify your answer.Search for at least 1 reference that discusses the validity concerns of personality tests. You can use relevant Web sites or journal articles in your argument to comment on the sources of validity, but make sure that they are from reputable Web sites and print sources such as the AU online library, or information from.org, .net, or .edu sites as opposed to .com. Please avoid Wikipedia.Your paper should be double-spaced and in 12 point, Times New Roman or Arial font with normal one-inch margins, written in APA style, and free of typographical and grammatical errors.  It should include a title page with a running head and a reference page. The body of the paper should be between 3-5 pages in length.Submit your response to the: Assignment by Wednesday, August 5, 2015.Assignment 2 Grading CriteriaMaximum PointsCompared and contrasted Rorschach and MMPI15Constructed a scenario and presented both sides of the given argument20Cited relevant Web sites or journal articles in your argument10Commented on the sources of validity10Discussed influence of interview10Examined the use of the tests across ages15Used APA Standards20Total:100

For this Final Visual Analysis Project, you will choose one website that you visit frequently (it must be a professional business website, not your own personal website). Feel free to use websites such as Nike, Apple, Northwestern Mutual, etc. or a website that applies to your career choices.Once you choose your website, you will begin to consider the effects the visual elements have on the viewers and create a thesis statement and outline using the response elements 1-5 below.For the Thesis & Outline TEMPLATE document click here.For this assignment please note the following expectations:APA title page, reference page, and formatting.Use at least four academic/scholarly sources.Use properly cited quotes and paraphrases when necessary.Complete, polished, and error-free cohesive sentences.Contains an introduction, body, and conclusion.Sensory Response – When analyzing the viewer’s sensory response to a particular visual, it is important to consider the visual elements that attract the eyes. Close your eyes when considering a visual. When you open your eyes, what are the first visual elements that you see? When analyzing a viewer’s Sensory Response, you may consider analyzing at least two of the following effects:ColorsLinesShapesBalanceContrastPerceptual Response – When analyzing a viewer’s perception of visuals, it is important to consider the audience. Consider who is or is not attracted to this type of visual communication. When analyzing a viewer’s Perceptual Response, consider at least two of the following effects:Target audience specifics (age, profession, gender, financial status, etc.)Cultural familiarity elements (ethnicity, religious preference, social groups, etc)Cognitive visuals (viewer’s memories, experiences, values, beliefs, etc.)Technical Response – When analyzing a viewer’s response to certain visuals, we need to consider the technical visual aspects that may affect perception. Describe how visuals affect the interpretation of the intended media communication message. Address specific technological elements that impact perception. When analyzing the Technical Response, consider the Laws of Perceptual Organization (similarity, proximity, continuity, common fate, etc), and at least two of the following types of visuals:Drop-down menusHover-over highlightingAnimationsQuality of visualsEmotional Response – When analyzing a viewer’s Emotional Response, it is important to consider the targeted audience preferences and emotional intelligence. Discuss what the viewer might want to see and what type of visual presentation will set the tone for that response. When analyzing the Emotional Response, consider the effects of at least two of the following types of visuals:Mood setting colorsMood setting lightingPersuasive imagesPositioning of search or purchase buttonsSocial media icons and share optionsEthical Response – When analyzing a viewer’s Ethical Response, it is important to consider the targeted audience values and beliefs. Identify any negative messages about certain ideas, groups, or cultures. Describe and pinpoint images that may be inappropriate for a variety of viewers. Keep in mind that your website can be accessed by all ages and groups. When analyzing the Ethical Response, consider at least two of the following types of visuals:Visual stereotypesLimitations in diversityInappropriate images for all audiencesDigital alterationsFalse representation or advertising