In many cases, advertisers sell particular ideas or images along with the product being advertised. Car advertisements, for instance, may emphasize the status of a particular vehicle, the adventurous or thrilling aspects of driving the car, or the many advanced safety features designed to keep the driver and passengers safe. Others may focus on economy, fuel efficiency, environmental aspects, or reliability. Each of these ideas is intended to make the product being sold more attractive to a particular set of potential customers. This message is intended to become a part of the product’s image and the reason that people buy the product in question.Choose two of the advertisements from this included collection. For each write 1-2 paragraphs that:Identify what message the company is trying to deliver.Give at least two specific reasons for each advertisement why you believe this is the message.Determine whether or not the message is effective and why.Use APA formatting throughout. Formal English grammar and punctuation count as well.

Reply to:The term validity means how correct the results in an experiment are. Internal validity measures how correct the results are from within the experiment It ensures that the variables that are meant to be manipulated are the actual one manipulated (Myers, & Hansen, 2012). External validity measures how well the results of an experiment can be generalized to the population outside of the experiment. There are a few ways to increase external validity; aggregation, multivariate designs, non-reactive measures, field experiments, and natural observation. When using aggregation, a researcher gathers the data and averages it in different ways (Myers, & Hansen, 2012). The four types of aggregation are over subject, over stimuli/situations, over trails/occasions, and over measure. Multivariate design lets researchers analyze multiple dependent variables at one time. It lets look at a combination of variables that will generalize the population outside the experiment better. There are a few ways that researchers can increase internal validity; they need to properly define their variables, set up their measuring techniques properly, and make sure they have the proper number of participants to test their hypothesis.