The Research Plan

Now that your team has crafted a Strategic Integration Plan, it’s time to test your solution. To examine your solution’s potential beyond a specific industry, your team will create a research plan that prepares you to test your solution by considering its usefulness beyond the original context you were given. When you chose your team […]

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Types of global expansion strategies

In Chapters 8 and 9, we reviewed several types of global expansion strategies a company can undertake when entering new markets. For this assignment, you will read a case study about Starbucks’ expansion into the Indian market (p. 413 in the textbook) and then respond to, and make decisions, based on the following questions: What […]

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Digital innovation for a chosen organisation

You have to develop a digital innovation for a chosen organisation. If needed, you can agree your choice of organisation with the Lecturer. Based on website information, relevant industry publications and concepts discussed in the lecture, you have to complete a new business model canvas of your chosen organisation that includes your digital innovation. You […]

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Digital innovation applied to the Business Model

The final report is essentially a detailed submission about your proposed digital innovation applied to the Business Model Canvas of your chosen organization (Presented in Assessment 2). It demonstrates a true understanding of the business model components. An outline of the report components is provided above in the Style and Format section. In writing your […]

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