Discussion Marketing

Topic: Environmental ConsequencesMany companies are considering reducing negative environmental impacts of conducting business. Some firms have changed manufacturing processes and or the materials that go into them to be more environmentally friendly.When creating and enacting product      strategies, what environmental issues must marketers address?Provide at least one specific example using      the Purdue Global Library or Internet.Do some research on Interface Global Inc.      and discuss how you think this company has benefitted in its marketing      from becoming more sustainable environmentally. Can they substantiate      their claims? Explain.

Email

read the Case Study on PetroCo Refinery.  Do the assignment on page 112:Draft an email to the site services managers scheduling a meeting to discuss the budget (alternatively, you may choose to create a meeting request). Since you have no direct supervisory control, it will do little good to demand cuts; in fact, a demand to cut budget might result in the loss of a service that matters most to you! Therefore, consider your strategy and your persuasive approach carefully as you prepare the email. You may also consider whether to use a direct or indirect approach to the memo. Remember to craft a clear and complete subject line for the memo, provide all the information they need to attend the meeting, and close with the next steps or how to contact you for further information. In addition, consider what you might want to send to your audience to help prepare them for the meeting. Include a list of the attachments you would include with this email along with a brief explanation of why you would include them.