Review theCase Studydocument.Assume upper management of the organization is interested in understanding the impact its branding and competitive strategies have on consumer choice, as well as the impact of the bargaining power of consumers in the health care market, especially on your products and services.Please read carefully. Review the grading rubric to gain an understanding of the information to be included.Prepare a 1,050-word summary of branding and competitive strategies’ impact on consumer choice and bargaining power on ECRHS.Part I: Branding Strategy ImpactAnalyze the impact that the current ECRHS brand has on consumer choice of its products and services. In your analysis, consider the following:What is the current branding strategy of ECRHS?How are the organization and its brand(s) perceived in the market?Are there any negative impacts of legal cases against the organization within the community or its consumers? How might this impact their choice of a health care provider?How have your acquisitions of other health care facilities impacted your brand image and hence consumer choice of your organization?How has your handling of the COVID-19 pandemic impacted your brand image?What impact do your branding strategies have on consumer choice and bargaining power?Part II: Competitive Strategies ImpactAnalyze the impact that the current ECRHS competitors have on consumer choice of its products and services. In your analysis, consider the following:Who are the 3 largest competitors, and how do their offerings differ from those of ECRHS?What share of the market do the competitors hold?What are the threats of new entrants to the market and the organization?What is the threat of competitive/substitute products/services to the organization?What is the bargaining power of customers in the market?How does this bargaining power impact consumer choice in the market and for ECRHS?Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency sites, scholarly works, or other sources of similar quality).Format your citations per APA guidelines.

Brand:NESCAFE (The similarity MUST below 5%)(2000 words not include content page and references, at least 30 journal articles)Your Marketing Director has been invited to make a presentation to a group of domestic consumer marketers. The conference, ‘Going global, acting local – communicating global brands to global markets’ aims to encourage home businesses to take their brands abroad.The audience will include marketing consultants, company marketing personnel and researchers. She has asked you to carry out some research for her and present her with a report on this topic area, from which she will put together her presentation. This should be clear and concise and identify the main points that she should make. The report should be based on one chosen brand only.You will need to help her by looking at academic research.The report should outline your responses to the following issues:1. Discuss global, local and glocal strategies towardstwoof the following areas:• Product• Price• Distribution• PromotionUse marketing theory when discussing globalization, localization and glocalization within the context of international marketing. Use range of examples to enhance your discussion and academic sources to discuss marketing terminology.2.  Select and discuss the target market (or primary target market if there are more than one target customer) for your chosen global brand. Identify whether the brand is targeted to a global market or whether the target consumer differs from country to country. Use as many appropriate segmentation variables as you can to support your answer. Use relevant marketing theory and terminology to underpin your discussion.BRIEF1. Overview of Nescafe (must have at least 3 pictures for this part)1.1. Product Offering (must have at least 3 pictures for this part)1.2. Strategies relating to Product1.2.1 Globalization (must have at least 3 pictures in 3 different countries for this part and explain)1.2.2 Localization (must have at least 3 pictures in 3 different countries for this part and explain)1.2.3 Glocalization (must have at least 3 pictures in 3 different countries for this part and explain)1.3. Strategies relating to Promotion1.3.1 Globalization (must have at least 3 pictures in 3 different countries for this part and explain)1.3.2 Localization (must have at least 3 pictures in 3 different countries for this part and explain)1.3.3 Glocalization (must have at least 3 pictures in 3 different countries for this part and explain)2. Nescafe Primary Target Market (must      have at least 3 pictures for this part)2.1 Market Segmentation (must have at least 3 pictures for this part)2.2 Demographic Segmentation (must have at least 3 pictures for this part)2.3 Benefit Sought (must have at least 3 pictures for this part)2.4 Geographic Segmentation (must have at least 3 pictures for this part)2.5 Psychographic/ Lifestyle Segmentation (must have at least 3 pictures for this part)3. References