Not everyone is going to be interested in your product, service, or idea. Rarely does a brand appeal to every potential customer. Most companies do not want to waste budgets on advertising to disinterested customers. To interest your target audiences, you must match the opportunities with their preferences. Various tools are used by marketers for […]

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Define the term evaluation.What were the communication objectives of the campaign?What evaluation methodology was used?Was the evaluation method used in the campaign appropriate for assessing if the objectives were met?What was summarized in the evaluation plan?What would you recommend to make sure a successful and ethical evaluation happens? Sample Solution

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