Practicing collaboration skills while learning about strategic marketing planning

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The following exercise allows you to practice collaboration skills while learning about strategic marketing planning. Complete the case study exercise, Communicating Value. A transcript of this interactive exercise is also available. Consider what you learned in the experience and respond to the following in a minimum of 175 words: Based on what you learned, how […]

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Decision process before purchasing

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Consider a purchase you recently made (for interest, assume that the purchase was over $100). Describe your decision process in a minimum of 175 words: How did you determine your need?How did you search for information?Did you evaluate alternatives?Did you have criteria upon which you made your choice?How did you assess your purchase? Sample Solution

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Market Segmentation

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You are a marketer for a minor league baseball team. Develop as many ways as possible to segment the market. Discuss each of the segments in terms of identifiability, accessibility, and responsiveness. 2. Discuss the basic components of state-of-being segmentation. Give some examples of the state-of-being segments most important to the school’s women’s basketball team. […]

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Social media platforms for some brands

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Select a brand (i.e. Nike, Walmart, Coca-Cola, etc.) that you frequently use. Compare their social media platforms (Facebook, Twitter, Instagram, YouTube, etc.) to their other digital and traditional marketing channels (TV, website, eMail). Please address the following: List the number of current followers they have on 3 of the major social media platforms they are […]

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