Write a 10 pages paper on brand management & research.

/in /by

Write a 10 pages paper on brand management & research. Brand name and image of the company is so important and its implications are so far reaching that it cannot be ignored. It explains the fact that why managers today put so much emphasis on positioning and branding the organization. This paper aims at studying the effectiveness of the brand “ UGG” with special reference to the three major criteria brand value, brand image and brand positioning. Brand is a connection between brand owner and the customer. So this paper aims to analyze the effectiveness of brand from the perspective of both. The strengths and weaknesses of the brand will also be analyzed. UGG ® The history of UGG ® registered trade mark of Australia began in 1978, when Brian Smith, a young surfer, introduced his sheep skin boots in California and became popular among surfers. It was acquired by Decker’s outdoor corporation in 1995. In the next couple of years product line grew to include two boots, four slippers, and a few casuals. It was only in 1998 that UGG ® came in the list of the world’s finest footwear. UGG ® was positioned as the high end luxury product and brand and a matching appropriate marketing and distribution strategy was adopted. This high end product, symbol of luxury and comfort, soon started expanding beyond Australia and beaches of California. In 2003 it was named brand of the year in footwear news. The brand promise of UGG ® is accessible luxury. Their products fit into the everyday life of the customers. Their products are fashionable, comfortable and yet attainable and that explains their philosophy. The target customers are those people who value luxury, comfort and highest quality footwear. The quality is ensured by using the highest quality of leather, suede and world’s finest sheepskin. Their mission statement is “UGG ® Australia markets the premier brand in luxury and comfort.” UGG has their concept stores in North America, Europe and Asia Pacific. Apart from that they have their own authorized retailers and authorized online retailers almost all over the world (UGG, 2011). Brand Value Today’s world is flooded with brands. We have witnessed the branding of almost everything around us including people. Even places, institutes, events, literally everything is branded. The list also includes intangible products such as cyber brands. Building brands is not enough because it not only raises expectation and demands from the customers but the brand has to live up to the promise (Parameswaran, 2006). Same is true for UGG brand that now represent the sheep skin boots in over 100 countries. Ugg has been the generic name for sheepskin boots in rural Australia and New Zealand since 1920’s. In this globalized world where businesses and consumers are separated, brands act as an important communication tool. A brand is an aura that surrounds any product or service and creates the differentiation criteria for the customer from the competitors by communicating the benefits of the products and services. UGG represents luxurious and quality sheep skin shoes etc. Brand communication which emphasizes on the holistic nature and brand value takes into account all the communication channels and the audiences. In this model CEO is the ultimate brand manager, who also defines the long term strategic direction of the brand. It is the job of the brand manager to ensure the closest match between customer expectations and the band promise.

Create a 8 pages page paper that discusses the dry bulk freight market. The industry has also over the years witnessed some technical changes. Due to the ever-increasing level of world trade from the 1960’s, it became abundantly clear to the industry observers that the traditional “break bulk” shipping will not be able to carry around the world the increasing cargo. This, therefore, led to the palletization and containerization was introduced to resolve these problems.

/in /by

Create a 8 pages page paper that discusses the dry bulk freight market. The industry has also over the years witnessed some technical changes. Due to the ever-increasing level of world trade from the 1960’s, it became abundantly clear to the industry observers that the traditional “break bulk” shipping will not be able to carry around the world the increasing cargo. This, therefore, led to the palletization and containerization was introduced to resolve these problems.

Another revolution that took place was the increasing use of bigger ships. Over a period from 1945 to 1995, oil tankers increased by the size of almost twenty times while dry bulk vessels became almost some fifteen times bigger. This increase in ship sizes led to a great reduction of shipping costs that industries increasingly preferred using ships than to the old railroad methods. The reduction in cost was of great advantage to industries to carry around their raw materials (e.g. this led to the cost of transporting coal by sea from Virginia to Jacksonville, Florida almost three times cheaper than by rail) (Chrzanowski, 1985).

&nbsp.The dry bulk freight market participants are in the most part price takers in that they accept the ruling freight rate as axiomatic. The market is an open market comprising of numerous individual firms of shippers and similarly large numbers of shipowners offering common carrier bulk transport services. The following assumptions hold true for this kind of market:

The market consists mostly of a large number of small firms of both shippers and shipowners. This means that each firm or player in the market produces or consumes a level of output which is extremely small in relation to the total quantity of the industry’s production, thereby leaving no one player with the power to be able to influence the level of freight rates on the market since no one individual firm is capable of affecting the freight rate by varying their own output levels or their demand for tonnage, since what the individual supplies or demands is insignificant in terms of the industry as a whole.

Write 7 pages thesis on the topic health impact assessment.

/in /by

Write 7 pages thesis on the topic health impact assessment. These effects can be analyzed and their intensity of impact can be realized through the process called Health Impact Assessment (HIA). Health Impact Assessment, according to World Health Organization European Center for Health Policy (ECHP) is “a combination of procedures, methods, and tools by which a policy, program or project may be judged as to its potential effects on the health of a population, and the distribution of those effects within the population”.

The proposal is intended to bring down the age for alcohol consumption by teenagers. The aim of this proposal is to decrease the appetite for the younger generation to feed into alcohol consumption thereby endangering health. A major proponent for this proposal is that access to alcohol at an early age would reduce the number of people breaking the rules just to consume alcohol. It also would reduce their consumption rate

comprehensively which in turn would improve their health. There are also opponents to this proposal which includes addiction to alcohol at an early age resulting in the damage of health. In order to weigh the advantages and disadvantages of this proposal with respect to the aspects of health, the Health Impact Assessment of setting the age limit to 16 to imbibe alcohol is done.

The initial step of any implementation process is gathering the requirements. In this proposal, this step plays a prominent role. The health impact assessment of this proposal needs to be analyzed before getting on to the process of implementation. Any new proposal will have both negative and positive impacts on the health of the public. The requirements needed for the implementation of health impact assessment for this proposal is clearly determined. (Davenport 2006). The requirements may vary depending on the type of proposal. Data collection and analysis forms a part of this step thereby providing a hassle-free implementation of the respective health impact assessment. This data collection can be done using.

Compose a 1000 words assignment on doctrine of separation of powers in australia.

/in /by

Compose a 1000 words assignment on doctrine of separation of powers in australia. Needs to be plagiarism free! It is evident that “separation of powers” limits the control and authority of each arm. This is because when power is divisible between the three branches of government, a division that is too strong or manipulative lacks. Notably, none of these branches is entirely separate from the other. The three arms of government are interdependent and connective (Patapan, 2000). Separation of powers The Commonwealth Constitution provides for separation of legislative, judicial and executive power. The high court separated judicial power from both executive and legislative in several cases involving constitutional matters. The courts are not allowed to separate the authority exercised by the legislature and executive. A useful example of separation of power in commonwealth countries is Australia. The authors of the Australian constitution borrowed this concept from both the American and British constitution. This enabled them to devise a document called Hybrid constitution (Coper & Williams, 2001). The Australian constitution draws distinctions between the legislative, executive and judicial powers. This means that, in accordance with the commonwealth governance, the branch that abuses power can have its actions declared illegal by a court. The parliament is also the legislative organ in the Australian constitution. Its role is to make, review and amend laws. It comprises of a House of Representative members who are also the lawmakers. The executive comprises of ministries that help to put the laws into action. The ministers and permanent secretaries oversee the executive. The judiciary is mandated to make laws and judgements on issues affecting the country. It is made of the federal courts and high courts. The executive is selected by parliament while governor-generals who are also members of parliament appoint the judiciary (judges) with the principle of separation of powers, (Patapan, 2000). Commonwealth judicial officers have a security of tenure. However, the judicial officers retire at seventy. It is equally evident that the executive makes the appointments. After appointing the officials, their names are gazetted to make it official. The executive can dismiss judicial officers through Governor-General after approval by the parliament. The officers can be fired if they misbehave or are unable to perform (Lee, 2003). Benefits and issues The system of power separation is the main standard of governance in Australia. It is effective in checking corruption and power misuse in the government. This is because it eliminates the concept of monopoly by dividing power to the different organs. This is because each group operates within its area of jurisdiction to keep check on the status and actions of the other group. (Lee, 2003).The coalition works towards the maintenance of support from the majority members of house representatives. This enables them to stay in the government. It also provides a valid check on the executive by ensuring responsibility to parliament. The theory of power separation guides the government into implementing and managing the state laws. This results in responsible government that is imperative to maintaining the government. The principle of “separation of powers” is associated with fair governance.