write an article on advertising strategies Paper must be at least 500 words.

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Hi, I am looking for someone to write an article on advertising strategies Paper must be at least 500 words. Please, no plagiarized work! Advertising Strategies al Affiliation Advertising Strategies Question Product segmentation refers to the marketing strategy that divides products or groups them based on the needs of a certain target group. Particular combination of products attributes are used for segmentation purposes. A good example of a product attribute for lets a company like denim jeans include a product that generated a lot of revenues for the last period. For any company, product segment helps in simplifying advertising and maintenance effort used. Market segmentation, on the other hand is where a company divides its market into different segments based on the needs and characteristics of consumers (Farkas, 2011).&nbsp.

Both market and product segmentation are beneficial to the company in various ways. In order to achieve maximum benefits, some segments in Denim can be helpful. For example, the company can break down its market using demographics where women are grouped according to their ethnicity, income, age, education, marital status and even occupation. For example, for the young people, the company can decide on coming up with fashionable jeans just for this group. The company can also decide to segment the market based on psychographics, where such things as attitudes personality, lifestyle and even hobbies are used to segment the market.

Segmenting in such presented manners would not only change the grouping of the product, but advertising would also be changed according to the needs of each of the segment. This would include changes in the information contained in the adverts, but also the budget used in advertising since some segments would require much budgets than others (Farkas, 2011).

Question 2

The media’s aim is for effective and efficient delivery of messages intended to reach the audience. Efficiency is needed in order to deliver the message at lower costs than before meaning that it is common for advertisers to choose mediums that are cost effective in their advertising. This must be done in such a way that quite a number of people are reached using the lowest cost possible. Effectiveness, on the other hand means that influence and enhancing of the message is needed and the correct media for this is needed too. Therefore, reach and frequency must be incorporated by media planners in order to achieve the balance of effectiveness and efficiency. Reach is seen as the number of people and households that a certain media is able to reach or that are exposed to this specific media. Frequency, on the other hand, refers to the times that the discussed people or households are contacted or reached by a certain media.

Frequency and reach acts in such a way that the two are affects the other. More frequency in a certain schedule means that few people would be reached. Therefore timing and scheduling has to be considered by media planners in order to attain an optimal balance (Raab, 2010).

References

Raab, G. (2010).&nbsp.The psychology of marketing cross-cultural perspectives. Burlington, VT: Gower.

Farkas, V. (2011).&nbsp.Customer relations. New York: Nova Science.

writing homework on Electronic Marketing. Write a 2000 word paper answering; It would elaborate over how the advancements in technology and the advent of internet has assisted organisations in creating and improving customer value with the use of personalization and mass customization.

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Need help with my writing homework on Electronic Marketing. Write a 2000 word paper answering; It would elaborate over how the advancements in technology and the advent of internet has assisted organisations in creating and improving customer value with the use of personalization and mass customization. Moreover, it would discuss the ethical and legal constraints associated with the use of internet. DISCUSSION The internet can be formally described as an interconnected network comprised of several networks and millions of computers that aim to link together businesses, educational institutions, government agencies, and individuals. There is no single organization controls the internet or how it functions, nor is it owned by any individual, yet it has provided the infrastructure for the transfer in commerce, scientific research and culture. The advent of internet has brought forward a plethora of opportunities and openings for businesses to take advantage of in order to better serve the customers. (Laudon & Traver, 2007) Marketing is basically the management process responsible for identifying, anticipating and satisfying the requirements of customers profitably with the help of the 4 Ps of the marketing mix, namely, product, price, promotion and place. (Baker, 2001) When internet and related technologies are used to communicate with the audience and the customers this becomes the process of electronic marketing. As the competition over the internet is increasing, there is more stress over providing the maximum value to the online customer. Customer value can be generated through providing them with a favourable experience. This experience can be enriched through the paradigms of internet accessibility, the depth and interactivity of the contents, faster access, convenience, speed of transactions and overall, a pleasant experience. All mass marketing comes down to offering customers with value for money. (Jones & George, 2007) Internet enables companies to produce customized products while maintaining a low unit cost for the products. Mass customization is a new phenomenon that is taking over the business strategic environment. It can be defined as the enablement of a company to provided products that are tailored to the specific needs and demands of a group or individual bearing similar interest. The internet has increased the implementation of mass customization by companies. The youth of today are habituated to personalizing their experiences, be it the internet or their mobile phones. Customization is taking place over everything and anything, from toys to games to clothing. This generation is accustomed to personalization and customization from their brands and this is why more and more companies are going towards this phenomenon. The demands of the consumers are now less similar. They are unique and different from others making them less predictable for the companies. Mass customization allows companies to cater to specialized requests over a large scale. With the advent of globalization and the advancements in information technology, companies are faced with greater competition from all around the globe. Every company is aiming to gain a presence over the internet which would make them ubiquitous and interactive. The Internet makes it possible, for companies large and small, to offer standardized and customized products and services compatibly, or to merely offer the latter.

 

prepare and submit a paper on differences between human resource management and personnel management.

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Your assignment is to prepare and submit a paper on differences between human resource management and personnel management. Over the years, there has been unending debates and continuous conversations between human resource authors on whether there are actual difference between HRM and personnel management. A host of these authors have argued that the most obvious change has been the “re-labeling process” (Koster, 2007.p.4). Koster argues that the relabeling would not have necessarily represented any change but was important in that it helped rid personnel management from its unlikeable welfare image. The overall effect was that it helped safeguard personnel management from marginalization. All the same, this study surmises that the development of HRM was not entirely a “re-labeling” campaign but there must have been a change of concept or approach (Koster, 2007.p.6). It is this change that defines the difference between personnel management and HRM. In this study, we trace these differences in light of various models as well as examine their application using two functional areas, recruitment and selection and training and development. Personnel Management and HRM Over the past 50 years, the term personnel management has been employed to refer to the function of management that deals with the recruitment, employment, training, redeployment, safety and departure of employees (Cole, 2004.p.4). Simply, personnel management was a function within the organization concerned with managing people, the main goal being achieving efficiency and justice for all those within an enterprise. Key in this definition were the reference to justice and efficiency, this represented a cordial approach to employee affairs within an organization. Up to the 1990s, personnel management was holistically involved in handling collective relationships with employees and their representatives and mediating individual employment relationships (Cole, 2004.p.5). In regard to stakeholder roles and relationships, the personnel manager was largely under pressure from the managing director, trade union representatives, and line management colleagues. Around the personnel managers there would be the board of directors at the top whereas at the same level or just below them there would be: the senior line managers, junior colleagues, union representatives, statutory bodies and individuals employees. The board, and especially the managing director, would be dependent on the personnel manager to guarantee that workers relationships were both calm and predictable (Storey, 1999.p.26). Senior line managers were keen to guarantee that there would be no interruptions to their production programs. The conditions therefore in which personnel management was conducted at the time could conveniently be explained as highly synchronized, subject to considerations of relative power among the board and worker’s representatives, and rigid in regard to labor mobility (Cole, 2004.p.6). In this context, personnel managers were treated like the highly-respected company advocates charged with advising the senior management on how best to avoid, or curtail conflict.

Write 3 pages with APA style on Preventing Obesity Paper.

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Write 3 pages with APA style on Preventing Obesity Paper. This portion of the article also lists some statistics that are quite alarming such as a 26.7% obesity rate in adults in the entire United states, and relates obesity to such illnesses as heart disease, stroke, diabetes and certain cancers. This section also details that some people who are affected by obesity attempt to exercise, but the amount or type of food they eat still ensures that they either do not loose weight or relapse in a short amount of time. Obesity is also defined in the early sections as a person with a BMI of 30 or more. The article the trends toward finding the sources of obesity, and in its early parts, identifies the lack of healthy food, and over availability of fast food as one of the reasons for obesity. The article moves away from identifying the obese person as the one responsible for the situation, but instead , lists some factors that have collaborated to form an obese-creating situation, such as more time with electronics, communities designed for driving, more desk jobs, declining physical education, vending machines in schools, increased calorie and portion size, more advertisements for unhealthy food, and increased prices for health food. This also points to low income families having the highest obesity rate, being that they cannot access healthy food. In continuing with the article, it then discusses that simply the cost of healthy food is not enough and that there must be some other reasons for obesity. It goes on to discuss some proposals about food. One such proposal is imposing tax on sugar-sweetened beverages. This came from the research that these types of drinks can add as much as 18 pounds to a person a year if not kept in check. Then, inspired by tobacco taxes, this proposal was thought up. This is contradicted by some researches that state that it cannot have a noticeable or measurable effect on obesity, and this is the argument that rages for this proposal. Some research indicates that it can have long term effects, while other researches do not see any effects either on price or obesity or both. The other proposal is to limit or restrict food marketing to children. The article states that on average, children and teens watch a bout 3.5 hours of TV a day, and adds that target that demographic regarding food are mostly sugar-filled unhealthy foods. Other than TV, other food advertisement places are the internet and even games. This lead to some companies, such as Cadbury pledging to not advertise on shows for children aged 12 years and below. According to the article, congress, with the help of other organizations, now work on a model nutrition marketing standards for children aged 2-17, which in turn did not please the food and beverage companies. This is where the stalemate is. Congress attempting to restrict advertising, while the companies voicing out that it would literally kill their business. The article also provides some background to dieting, food trends, treatments such as surgery, and food acts. Many people are attempting to fix the situation of obesity but many factors such as the nation’s direction on food are making it difficult. Other issues or factors that the article discusses are regarding genes and their relation to obesity. They have found one gene that may cause up to 22 percent of obesity called FTO.