Create a 12 pages page paper that discusses marketing plan report. Using promotion aligned with psychographic traits related to the consumer behaviour, Five Guys can gain brand recognition and, ultimately, brand preference with its focus on integrated marketing communications and positioning on quality.

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Create a 12 pages page paper that discusses marketing plan report. Using promotion aligned with psychographic traits related to the consumer behaviour, Five Guys can gain brand recognition and, ultimately, brand preference with its focus on integrated marketing communications and positioning on quality.

Five Guys Burger Restaurants is a casual, fast food restaurant headquartered in Fairfax, Virginia in the United States. The company maintains a menu that is focused on hamburgers, kosher hot dogs and a variety of different sandwiches. Between 2010 and 2011, the company experienced revenue growth of over 32 percent (York 2012). In the United States, Five Guys Burger is positioned as being a better burger, with a high level of emphasis on quality ingredients to differentiate the business from domestic American competition.

However, the U.S. marketplace, in terms of fast food restaurants, is highly saturated and it is difficult to achieve growth in a rapidly maturing market. As a result, Five Guys Burger Restaurants is seeking new market opportunities in foreign markets where there is less competitive saturation and where consumer characteristics are favourable for achieving market growth and building a positive brand reputation. This report identifies potential market opportunities in Kuwait, a developing nation, for Five Guys Burger to establish a potent competitive identity. The report provides justification for market entry in this country, an analysis of competitors in the region, the cultural profile for viable consumer segments in Kuwait, and an appropriate targeting strategy and positioning strategy to achieve the objectives of growth for the company. Additionally, the report provides appropriate recommendations, based on market conditions, for ensuring success in this new foreign investment.

Given your experience and knowledge what is your opinion

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TV advertising has long been deemed the most successful marketing medium for consumer products. However, TV advertising is being criticized for being too expensive and, even worse, no longer as effective as it once was. Critics maintain that consumers tune out too many ads by zipping and zapping and that makes it difficult to make a strong impression. The future claimed by some is with online advertising.

However, supporters of TV advertising disagree, contending that the multisensory impact of TV is unsurpassed and that no other media options offer the same potential impact.

Given your experience and knowledge what is your opinion

research paper on learning through travel. Needs to be 12 pages.

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Need an research paper on learning through travel. Needs to be 12 pages. Please no plagiarism. Somehow, by the teens, a lot of people lose this valuable attribute. I feel that traveling is a great way to reawaken that dormant hunger for knowledge. When people think of traveling they usually think of vacationing and relaxing. However, traveling should be more than just a chance to ‘get away from it all.’ Traveling has the potential to be a transformative experience that deepens us as human beings. The wise traveler will not only have fun, he will seek ways to use his traveling experience to broaden and improve himself as a person and use the world as a classroom. If a travel book can change the very course of history, then there must be something very powerful about taking a journey to different places. I speak of one of the most important books every written. The Travels of Marco Polo. Polo’s book is credited with helping to spark the interest in the Far East which eventually set Columbus on his own voyage and led to the epochal Age of Discovery. In our own ‘voyages of discovery,’ I agree that three goals that every traveler might want to consider as they set out are. engaged citizenship, personal growth and cultural diversity. Everyone is a citizen of a country but not everyone is takes advantage of the fact. “In a democracy, citizenship is an aspect of stewardship,” as writer and commentator Jane Chastain puts it. Engaged citizenship means that a person appreciates and understands their role as a citizen and acts on it. This means being engaged and involved in the world around us. This is not limited to voting for a new chief executive every 4 years. We are connected to community at many levels. national, state, country, municipal and our neighborhoods. Many of us complain about improvements needed in our communities or nation, but do we do anything about it? Unfortunately, most people are too busy to be involved. Or it could be lack of knowledge as to how be involved? I found in my travels that even in countries with less freedom than we have, one can still be very involved in the cultural life of a nation or local community. The experiences I gained from travel had the potential to cause personal growth, but only if I allowed them to. The trick was to be sensitive to opportunities for growth, to have a hunger for knowledge and to allow my experiences to take me in new directions. To learn from your mistakes is a common lesson we are all admonished for. Each day offers opportunities to grow, whether we take full advantage of them is another matter. As John Steinbeck said in Travels with Charley, “A Journey is a person in itself. no two are alike. And all plans, safeguards, policing, and coercion are fruitless. We find after years of struggle that we do not take a trip. a trip takes us.” The Africans have a saying, “What is near is dear.” This is very true. However, the ability to encounter other cultures and to appreciate them is also important. Treasures abound throughout the world waiting to be discovered. Each culture claims unique characteristics and distinctly local flavors. And yet as a discerning traveler I discovered common traits as well, such as universal human needs and social constructs to meet them. But although each culture has similar needs and wants, different cultures have often developed fascinatingly unique ways of meeting them.

prepare and submit a term paper on To what extent do risk , rewards and motives contribute towards an entrepreneurs goals.

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You will prepare and submit a term paper on To what extent do risk , rewards and motives contribute towards an entrepreneurs goals. Your paper should be a minimum of 1000 words in length. In other words, he is considered to have been a key figure in the entertainment and computer industry. He is largely accredited as the inventor of the iPod, Macintosh, the iPhone and the iTunes store amongst numerous others (Entrepreneur Staff, n.d.). His participation in modern- day business has contributed largely to the understanding that the design of a product plays an important role in its public appeal. This essay gives a discussion of the important lessons than can be learnt by entrepreneurs from Steve Jobs. Motivating factors for Entrepreneurs Entrepreneurship Innovation Theory The entrepreneurship theory of innovation by Joseph Schumpeter is used to explain the factors motivating entrepreneurs within an economy. The theory describes an entrepreneur as an individual who is creative, innovative and has a positive vision towards the future. Innovation occurs when an individual introduces a new product, new production method, a new entity in a given industry or discovers a new supply of raw materials (Kuratko, 2012: 122). The theory pays attention to innovation and disregards the risk taking capabilities of an entrepreneur. This model is based on a large-scale entrepreneur who is found in a developed economy. It ignores the small-scale entrepreneurs in developing economies as they imitate innovations in fast-paced economies rather than come up with new innovations. Basing on this theory is clear that Steve job was a creator and an innovator who came up with some of the most amazing innovations in the computer and entertainment industries. He was the inventor of the iPhone, iPod, the iTunes store, the Macintosh and finally, the iCloud in June 2011 before his death (Entrepreneur Staff, n.d.). Steve Jobs continuously came up with new products in the world of technology showing that an entrepreneur is one who comes up with groundbreaking innovations in a given industry. His is motivated by the drive to make things better in a particular industry. Theory of High Achievement/Theory of&nbsp.Achievement Motivation McCelland’s theory of motivation stated that entrepreneurs are characterised by their ability to do things in a better way and ability to make decisions under uncertainty. The theory states that entrepreneurs have a higher achievement orientation. These people are not motivated by external factors or money (Kuratko, 2012:122). Profit is considered the best measure for competency and success. Steve Jobs had always managed to do things in a better an innovative way and wherever he worked, he succeeded in all his undertakings. He had co- founded Apple in his parents garage in 1976 but later left the company. He returned in 1997 when the company was on the verge of bankruptcy. As an entrepreneur, Steve Jobs has always been able to generate profits in all his engagements. For instance, his Apple to innovation in collaboration with Wozniak resulted to sales of over $200 million two years after its innovation. He made the first computer animated film ‘Toy Story’ that fuelled his success. He took up a job at Pixar and his 80 percent share was valued at $1 billion (Entrepreneur Staff, n.d.). As earlier stated, Apple’s loss in March 1997 was $708 million. Steve Jobs took over the position as the interim CEO. He entered into a partnership with Microsoft.