You will prepare and submit a term paper on Social Status of African American Community in Cleveland. Your paper should be a minimum of 3000 words in length. Fleming as the first black man in the city council. Edna Hunter, on the other hand, supported the unmarried black girls through Phillis Wheatley Association. Wealthy Black invested in real estate, a municipal power plant was established, and later Ernest Bohn introduced public housing in Cleveland and rest of the United States. Each of these efforts worked to develop the deteriorating city condition and livelihoods. Keyword: African Americans, Blacks, Whites, PWA, Municipal Power Plant, Municipal Lighting System, Thomas, W. Fleming, Politics, Migration, Cleveland’s Reality , Housing and Investment Company, Ernest Bohn, Public Housing, Cleveland Metropolitan Housing Authority Introduction and problem statement: During the end of the 19th century and the early decades of the 20th century, there was a mass migration of the African American people from the South headed to the North. Majority of these people and their families had been slaves on plantations owned by white men. Over time, life was becoming intolerable and a new revolution was setting in. A large number migrated from the rural south into the urban North to look for a better life and opportunities. Cleveland in Ohio was one of the many destinations that the black community populated within a few years. However, African Americans arrival in Cleveland was faced by both social and health problems, ranging from disease outbreaks and racism, which was a barrier to accessing health and social facilities. 1. What was PWA? The defenseless, young, and unmarried African American girls faced numerous risks such as suspicious and unprincipled employers and agencies in Cleveland. Having shared similar difficulties like early age domestic work, Jane Edna hunter founded an association known as ‘Working Girls Home Association’ in 1911, to house and support these girls (Cleveland Historical Team, n.d.). Basically, it was established as an organization to help the unmarried black girls by providing them with affordable housing. Within a few years, the organization increased its capacity of boarding girls and changed its name into Phillis Wheatley Association. As it expanded, it sought to uplift the welfare and efforts of the housed girls and the larger African American community with recreational activities. They learned and improved their skills through sewing, cooking, sports, handicraft, sports, and dramatization activities among others (“Phillis Wheatley,” n.d). In modern times, it plays a critical role in Cleveland’s community by providing diverse programs and social services to support the different age groups. All her life, Jane Edna hunter’s venture was in social work, which she committed to support her society. Apart from the challenges in her early life, Edna hunter had acquired education by the time she came to Cleveland. She had a nursing degree from Virginia, had previously acquired domestic work experiences, hired as a private nurse for several Cleveland’s prominent families before she began the foundation, and later studied law and passed the Ohio bar in 1925 (“Jane Edna,” n.d.). The controversy surrounding the association rose from the divided black community and challenges over its financial problems and leadership.

Hi, I am looking for someone to write an article on multi-media retailer Paper must be at least 2250 words. Please, no plagiarized work! Altogether the first retail shop has 37 retail outlets in the UK and online cross channel offering. The company has an annual turnover of $5.2 billion. Critics have given the credit of John Lewis persistent success to its distinctive business model and integrated multimedia retailing which has also enabled the organization to recognize its employees as the company partners. Currently, John Lewis is successfully catering to the needs of its customers through its various retail outlets, inexorable pledge, and focus on excellence. Ultimately the company has acquired a distinctive position in retail marketing through innovative ideas of reaching to their customers which ultimately leads to increased sales and augmented brand equity (Cisco, 2012). John Lewis welcomes all its customers and makes sure that everyone has easy access to their products and services and all the customers are catered with an equivalent level of services. Their multichannel retailing strategy includes shops, call centres, online shopping, mobile app, and home delivery which indicate that their customers have easy access to their goods and services. In addition to this John Lewis is offering multimedia and multi-platform purchasing experience which is quite evident from the fact that internet facility for customers is available in two-third of all its retail stores (John Lewis, 2013). Challenges of Multimedia Retailing At present, the multimedia retailing is facing significant challenges in the corporate world related to brand management on the micro and macro level. If we analyze it from a micro perspective then marketers are required to manage all the individual channels and the communication options to enhance their brand equity effect in addition to increasing sales. While on the other hand they also have to maintain indirect brand equity effects which are particularly connected with a specific channel or a communication option. At the macro level marketers are required to formulate and execute communication options and multimedia channels in a way that they enable synergy between sales and brand equity (Kevin Lane Keller, 2010). The brand as a whole comprises of four components with respect to multimedia retailing: Direct and interactive channels including mail, telephone, mobile, online shopping, and company stores. Indirect channels including discount stores, departmental stores, superstores, catalogue showrooms, speciality stores, supermarkets, and convenience stores. Personal communications include personal selling, word of mouth, direct marketing, and interactive marketing. Mass communication includes advertising, sales promotions, public relations, events, and experiences. At John, Lewis marketers are required to develop a clear understanding of all the retail channels and their integration in association with consumer behaviour. In addition to this, their job is to identify the related multimedia retailing components and to subsequently apply them so as to increase sales and brand equity (Kevin Lane Keller, 2010). It is a fact that in the past few years the concept of multimedia retailing has occupied strength and it is growing with an enormous speed while bringing scope, diversification and sophistication to the overall retail environment. However, research indicates that consumer behaviour regarding multimedia retailing is rather inadequate. The initial challenges faced by a marketer operating in such a retail environment are to figure out the expected consumer behaviour in multimedia retailing.&nbsp.&nbsp.