You will prepare and submit a term paper on Opinion vs. Research Based Resources: Obamacare. Your paper should be a minimum of 500 words in length. Since Obamacare was signed into law, in March of 2010, the concern about the changes It will bring began and have not concluded. (Faria, 2012) In the first article, Wilensky focused on the 3 major issues with America’s healthcare, the number of uninsured, the rising costs, and the percentage of the low quality of health services being received., Obamacare really only addresses the first of those problems. The high costs and lack of quality health services are being “lip-serviced,” but not dealt with. Using logic and mathematics, the author, determines that Obamacare will be, both, socially and economically incapable of meeting the needed healthcare services of the country, by the year 2030. Obamacare is, simply, not sustainable. (2012) While Wilensky offered logic and hard math, Begley’s article, said that Obamacare issues are not being resolved because no one is approaching it logically or reasonably. Many people are afraid of Obamacare and, the author explains that many of those fears could be the result of misinformation. “Attack! The Truth About Obamacare” focuses less on the health services that will be lost or denied, but on losses that may not exist. Experts claim that Obamacare will inevitably treat different people completely differently at entirely different times, essentially negating the quality of health services that citizens will receive, but, also, the consistency of that care may suffer. (Oberlander, 2012) Many people fear that Obamacare will lead to a government takeover of the healthcare industry as a whole, allowing government-appointed officials to determine treatments you will qualify for or will be allowed to have. Begley claims that this is an exaggeration and distracts from the positive elements of the healthcare act. (2009)

Having read and compared both articles, I conclude, that, both, would be acceptable as credible articles. However, Wilensky’s article offers an unbiased perspective, using facts to make his point. Begley’s views are much more biased. the article reads as much more defensive of the healthcare act and can be perceived as an argument in favor of Obamacare. Ultimately, I would probably rely more heavily upon the Wilensky article as a primary source and the Begley article as a secondary option. Both are worth including in any discussion on this topic because they are both well written and offer relevant points. I feel that in this case, however, Wilensky’s approach would serve better. Whenever I begin any search for sources for a specific topic the first thing I look for is that it is scholarly in nature, from a reputable publication. I do this for the obvious reasons, the credibility and usefulness. I, also, do a lot of research online. The internet is a place “land-mined” with unreliable and misleading information. For this reason, the most important thing I look for when scanning for possible sources are the sites marked “.gov” or “.org.” These sites tend to be more reliable than other locations on the internet.

In the end, the issues circulating around Obamacare are not likely to resolve themselves anytime soon. Many researchers feel that all of the controversies Obamacare has created may permanently taint the U.S. citizen’s impressions of any form of “universalized” healthcare. (Gottschalk, 2011) There is a level of trust and faith that this country has lost in its government and its leadership. It is necessary to have clear and structured reforms that will impact healthcare in a positive way, encouraging equality and efficiency of healthcare services.

Provide a 30 pages analysis while answering the following question: Brand value and its effect on public perception and to a business. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. The names of the products become brands when they are globally recognized by the people. When these names become brands, they also obtain the responsibility of commitment towards their customers and also the channel partners or intermediaries. A product is not a brand but a brand is something more than a product. Brand value helps in delivering or communicating specific message to the customers (Parameswaran 3). The message that the brand conveys to its target customers, helps to decide the type of strategies that the firm would form to retain its brand value. Marketing strategies are developed for protecting and further enhancing the brand value of the products. Brand value also helps in measuring the value that is generated from the marketing investments. If brand value is monitored regularly then it also enables the marketing agency and the client to react to the market fluctuations promptly and also assign particular resources for taking measures in those areas (Ahmad 81). The study aims at focusing on the oil and gas industry of UAE to discuss the different dimensions of brand value, its effects on the perception of the people and the business. It was oil that transformed UAE from an underdeveloped desert region to a prosperous and rich country. On one side this is positive aspect of UAE because oil and gas resource has changed the standard of living of the people. This suggests that the value of the oil and gas industry as a brand has increased with time. On the other hand, the recent oil spill incidence of British Petroleum in the Gulf of Mexico had adversely affected the brand image of the oil and gas industry globally. The developing countries around the world had held the company British Petroleum responsible for poor safety and maintenance framework. After this incident British Petroleum lost about $32 billion in a span of two weeks. Though British Petroleum assured that it would bear all the oil spill cleaning cost and compensate the people who were affected from this oil spill, but the loss was massive and it was really difficult for the company to recover its lost brand image and value even if it compensate the people for their losses. Many companies in this sector are facing branding issues due to various factors, such as entry of new labels or brands, fragmentation of the target customers, cut throat competition, economic condition and expectation from the financial market or customers’ preferences towards the visible brand names. It has been seen that many strong brands in this sector are losing their value and their financial performance is also getting affected. The major plays in the oil and gas industry around the world, such as Shell, British Petroleum, ExxonMobil, etc are using narrow approach as a method for branding as it is becoming difficult to companies to maintain their position and their well established brand value.