Write 6 pages thesis on the topic marketing strategy of hilton hotels. Hilton’s deep desire to be “big” according to one his principles prompted him to undertake new ventures after returning from being WWI combatant, deeming the then predicaments that characterized his life were meaningless to what he aspired to achieve in future. The idea of being a hotelier dawned on him while prospecting for opportunities at Cisco, Texas after his father’s demise during the WWI. His intention while in Texas was to purchase an additional bank but he ended up buying Mobley Hotel followed by other similar premises is not the only US but also globally, for instance, in China (Lewis, 2009). Consequently, this initial acquisition prompted to buying and development of purchased hospitality enterprises, which he named by his name evident to date. Hilton’s Christianity background nurtured by his mother prompted him to apply persistent efforts in every endeavor he undertook coupled with prayerful life as a staunch Catholic. His strong faith prompted him to give out almost his entire wealth to charity work besides distributing some to close family members as well as his children. Entrepreneurial skills Hilton was a great risk-taker evident from the numerous ventures he undertook in foreign states characterized by cultures completely different from those in America. Hence, managing to steer hotel ventures in states like China and Europe, which continued to thrive despite numerous cultural predicaments he experienced. In their study, Butler, and Russell (2010) relay one incident where Board members doubted whether Hilton’s concept of establishing hotels in other states other than the US would thrive. This quest proved them wrong when Hilton insisted on starting the first hotel outside the USA in San Juan, Puerto Rico and became exceedingly successful (Butler & Russell, 2010). Hence, this motivated other hoteliers especially from Europe to venture in the same region though they did not surpass him as they thought. In addition, Hilton was a determined person in all the endeavors and project, which he undertook (Lewis, 2009). He epitomized a person who had the strength as well as strong will aimed at rising above any negative circumstances and emerge successfully. Consequently, this prompted him to venture on his own in most cases utilizing shrewd business knowhow he had to leave his doubters surprised (Lewis, 2009). Using his shrewd business acumen, Hilton ensured all his hotels offered the best contrary to the players he found in every locality he ventured (Butler & Russell, 2010). Hence, prompting a large pool of clientele to prefer his services in the foreign states where it was difficult to win them due to varied and engraved cultures. This is via serving the clients with what was of great interest to them besides transforming newly acquired hotels to have a touch of international standards while utilizing local furnishings (Butler & Russell, 2010). Hence, uphold immediate localities’ cultural heritages. Hilton employed unique and effective secrets that would guarantee him success in foreign states, which had utterly diverse cultures than those&nbsp.found in the US. This is via recruiting local staff that would comprise a strong workforce needed in the region besides making the Hotel not to appear alien to the locals due to the heightened standards (Butler & Russell, 2010).&nbsp.This is via utilizing local furnishings as well as materials with the intention of integrating the regions’ cultures in the enterprise.

Need an research paper on topic 1: according to robbins et al (2008) selective perception may affect decision making. do you agree explain your answer wi. Needs to be 7 pages. Please no plagiarism. Various parameters can control our decision making abilities. Our attitudes, intelligence, cultural backgrounds, emotional control, perceptions etc can affect our decision making abilities. According to Robbins et al (2008), Selective perception may affect our decision making abilities. This paper critically analyses the above opinion of Robins et al. Introduction Perception is the way that people organize and interpret everything around them in order to give meaning to experiences. The definition of perception does not change but each individual’s perception of an experience can be different. There are many things that influence a person’s perception. Personal beliefs, attitude, and past experiences can change the way a situation is perceived. Situational awareness also factor’s into perception. What might be normal in one situation might stand out in another. A person yelling at a football game would not stand out but the same person acting the same way in a church would be noticed (Hernandez, 2008) Man is a social animal who assumes many roles in life. A person could be a father, son, husband, brother, friend or a professional. In other words, same person will act differently at different places. If he behaves in his workplace, just like he behaves in his family or society, something definitely wrong with that person. He is supposed to or perceived to behave differently at different places like family, organization society etc. In short, the behaviour of a person is perceived to be dependent on the circumstances. In other words, the person should be extremely selective while perceiving different situations. Selective perception is the personal filtering of what we see and hear so as to suit our own needs. Much of this process is psychological and often unconscious. We simply are bombarded with too much stimuli every day to pay equal attention to everything so we pick and choose according to our own needs (Selective perception, n. d) Selective perception and cognitive biases have close relationships. In fact selective perception points towards the number of cognitive biases which may affect our perceptions. Cognitive bias is nothing but the pattern of deviation in judgment that occurs in particular situations. For example, we normally expect more marks from the children of an intelligent person. Sometimes our expectations may not be correct and those children might be idiots. In such cases, we would be forced to change our general perceptions about the abilities of the children of intelligent persons. In other words, we can say that we were forced to make a selective perception in the above case. We come across with many instances in which people behave indifferently at times. This is partly because of the influence of selective perceptions. For example, suppose we have given a nonalcoholic drink to a person and told them that it was an alcoholic drink. Sometimes that person may exhibit the mannerisms of a drunkard if he believes those words because of selective perception. That person might have seen many people behave differently under the influence of alcohol and his perception about the influence of alcoholic drinks up on a person will force him to behave same way like the drunkards. Selective perceptions can affect our decision making abilities according to Robbins et al (2008).