prepare and submit a term paper on Advertising Strategy Evaluation and Development: Jeep Wrangler.

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You will prepare and submit a term paper on Advertising Strategy Evaluation and Development: Jeep Wrangler. Your paper should be a minimum of 1250 words in length. The latest model, the Wrangler JK made its debut at the North American Auto Show, and in the US market, it was first sold in 2007. From the beginning, it has been offered in two models. the long wheelbase and the short wheelbase with four and two doors respectively, as well as Rubicon, trim levels (Ackerson 25). Its biggest competitor in the US market is the Toyota FJ Cruiser due to its similar SUV qualities, especially its off-road capabilities.

The current Jeep Wrangler is a result of the 2007 model’s complete redesign that introduced four doors for the first time in the brand’s history. According to Ackerman (p. 43), its chassis was transformed to a JK platform and the car is now noticeably wider with an 86 mm wider track in comparison to earlier models. The factory available tires for this model are also larger at thirty-two inches, while the 4-door model possesses a wheelbase that is at least 510 mm longer at 2,950 mm, which enhances the seating room at its rear (Ackerson 44). After the production of the Jeep Wrangler was moved to the complex at Toledo, it gained a distinction from its predecessors through its grille angle. While earlier models had flat grilles that were even in comparison to the front Enders, the current Wrangler has an angled grille towards the top, which, from mid-way to the bottom, continues as a straight line. The effect of this remodeling has been a decrease in hood length and a concurrent increase in fender length (Ackerson 44).

SUVs are generally defined as off-road vehicles, although no single definition for this category of cars has been settled on. However, this category is considered as a light truck, which means that there is less regulation compared to passenger cars under the Clean Air Act and the Energy Policy and Conservation Act for the economy of fuel and emissions respectively (Henshaw 38). However, the Environmental Protection Agency now&nbsp.considers SUVs as being under similar standards of tailpipe emissions to other cars. In the United States, therefore, the SUV is considered a truck together with minivans, delivery vans, and pick-ups.

muslim brotherhood: evolution, the umma

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I need some assistance with these assignment. muslim brotherhood: evolution, the umma Thank you in advance for the help! hat of a political movement with Islam retooled from its religious contexts and used instead as a political ideology to power the drive to power of the entire organization (Haqqani. Kingsley. Dreyfuss. Hansen). To be sure, the political aspects of the work of the Muslim Brotherhood were not always central to the work that it did, having had a phase in its history when the Muslim Brotherhood focused its efforts on non-political, social agendas such as the provision of schools, hospitals, and medical dispensaries all over the Muslim world. That said, its essential character as an organization that has given birth to Islamist, or militant Islam movements based on Sunni roots, in different parts of the world, remained part of what the Muslim Brotherhood came to be identified with. This is true from its early years and extends all the way back to its founding in 1928. As the oldest such group that aimed to put Islamic law at the center of an effort to organize the world according to Islamic contexts, it had always been known to meld political action with social action and the references to religion to advance its aims. On the other hand, its early history was marked by an ascendancy based on the identification of western powers in the Arab world as enemies that needed to be rooted out, in the process building a support base among a section of the intellectual elite, and the lower portion of the middle class in those societies. For the Muslim Brotherhood the whole vision of an Islamic world context is out of sync with Western models of governments and the economy, and so the latter had to be displaced, politically and with the use of force if necessary, which is what it did use many times throughout its somewhat chaotic history.

2. Choose a literary work (a novel, collections of poetry, short stories, plays) by any Filipino or Filipino American author. To guide you in your choice, look through the authors we have read in class (refer to syllabus).

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2. Choose a literary work (a novel, collections of poetry, short stories, plays) by any Filipino or Filipino American author. To guide you in your choice, look through the authors we have read in class (refer to syllabus).

3. Do not write a book report on a single short story or a few poems. Instead do a report on a whole collection. Also, do not choose a book of essays or research work. 4. Provide a brief summary of the book, then analyze it from a specific approach in literary criticism (for example, close reading, structuralism, deconstruction, feminism, Marxist thought, reader-oriented theory etc.).

5. Other possibilities are: intertextual analysis (this work in comparison to other literary, visual, music, or film texts; doing additional research on the context of the work.

6. Book reviews will be graded based on the following: ideas and/or arguments presented; supporting details, additional research, organization.

2 pages long.

Write 4 pages thesis on the topic impairments of intangible (including goodwill).

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Write 4 pages thesis on the topic impairments of intangible (including goodwill). Under the USA GAAP principle, the methodology used for the determination of the impairment of long lived assets is based on the two step approach. In the two steps approach, the first step requires test of recoverability. In this test, the comparison of the carrying amount and future amount of discounted cash flows from the using and disposing. In case, the assets are determined to be not recoverable than impairment testing conduct becomes mandatory. Contrary to this, in the IFRS system one step approach is employed. Under this system, the existence of the impairment indicators makes it mandatory for the application of the impairment testing (EY, a). The second major difference in the treatment of intangible assets in US GAAP and IFRS exist in calculation of the loss in the impairment of long lived assets. Under the system of US GAAP using FAS 157 entitled Fair Value Measurement is employed and the loss calculation is difference between the carrying amounts to the fair value amount. On the other hand, the IFRS system of financial reporting, the calculation of the loss is conducted by measuring the difference between the carrying amount and the recoverable amount. The recoverable amount is measured as either the fair value net of cost of selling or value in use or value indicating future value of discounted cash flow including the amount received after disposal.