Marketing implications in the Indian market

Anheuser-Busch is attempting to expand in India, where beer is not widely consumed and liquor dominates the market. What areas should be targeted for strategic goals? What could be some marketing implications in the Indian market? Sample Solution

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Economic, political, quality, and administration

Of the four imperatives discussed in this chapter―economic, political, quality, and administration―which would be most important to IBM in its efforts to make inroads in the Pacific Rim market? Would this emphasis be the same as that in the United States, or would IBM be giving primary attention to one of the other imperatives? Explain. […]

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A critique that covers effective training delivery methods for adult learners.

Research and locate an article for a critique that covers effective training delivery methods for adult learners. The article must be at least four pages in length and published within the last 7 years. Be sure to cover the topics below in your critique. Identify and explain the author’s main ideas. Begin your critique of […]

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Differences from your coworkers

Every employee has valuable input regardless of their age, gender, ethnicity, or other cultural variables. It really all comes down to experience as to the quality of their suggestions. Have you ever worked at a company where you had a supervisor who did not seem to appreciate you for your differences from your coworkers? If […]

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