Kristi Roger’s assessment of the advertising industry

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Relevance has always been the challenge of the advertising industry. Summarize Kristi Roger’s assessment of the advertising industry in her Ted Talk. Considering her hypothesis and results, what are some implications for marketing managers as they seek to improve the ROI of marketing expenditures on all forms of marketing communications? How could these ideas affect […]

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Comparison of research methods

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Compare and contrast two research methods and identify types of situations in which one would be more appropriate than the other. Additionally, identify the purpose of sampling and how it helps obtain data. While responding to at least two of your peers, compare your response to theirs and identify additional situations where those research methods […]

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A store brand

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What is a store brand and why do many of them imitate national brand packaging? Consider the effects social, marketing, situational, and psychological influences on consumer decision making. Is it ethical for a store brand to imitate the packaging of a national brand? Sample Solution

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Using an opt-in statement

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Assume you are working for a company that sells music online. The marketing department would like to send e-mails to customers who have purchased music from the Web site. These e-mails would use information about the genres of music customers have purchased in the past and would offer those discounts on new releases in those […]

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