Consumer Persona

Consumer Persona (Brief guideline on what the assignment is about) · Evaluate the market and competitive landscape for autonomous vehicles · Identify and describe trends in technology influencing AV design · Determine and profile a key consumer target market for the company to focus on · Develop a design persona around which to develop AV […]

The post Consumer Persona first appeared on home work handlers.

“The Everything Store”

Questions for the Anything Store While conventional wisdom about corporate culture seems to target work-life balance, that seems to be an approach that Jeff Bezos has rejected at Amazon. Do you agree with his approach? What do you see as the upsides and downsides of his management philosophy? “The Everything Store” explores the difference between […]

The post “The Everything Store” first appeared on home work handlers.

Advertising and IMC Planning

Chapter 7 of the textbook describes the role of marketing plan and the importance and effect of marketing planning on integrated marketing communications (IMC). Using the text for support, address the following items: Explain what the IMC approach entails, specifically with regard to marketing and advertising planning.Describe how IMC needs both inside-out and outside-in perspectives.Find […]

The post Advertising and IMC Planning first appeared on home work handlers.

Crimes of the Powerful

As we learn in the video, Crimes of the Powerful (Links to an external site.)Links to an external site., our justice system tends to focus on street crime, often ignoring much more significant problems such as white-collar, corporate, and state crime. The video also discusses euthanasia, although the point of this reference is to illustrate […]

The post Crimes of the Powerful first appeared on home work handlers.