write an article on Marketing Process Questions. It needs to be at least 500 words.

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Hello, I am looking for someone to write an article on Marketing Process Questions. It needs to be at least 500 words. Running Head: HYDRO TECH CASE STUDY Hydro Tech Case Study [The of the will appear here] [The of the will appear here] [The name of the Professor]

[Course]

Q1. Why have Hydrotech sales not met company expectations? Hydrotech had been very successful in gaining traction in other market segments (e.g., consumer and health care). What mistakes did they make in selling to the hospitality industry?

Hydro Tech sales have not met company expectations since they have failed to effectively capture the new target market which is the hospitality industry. When entering a new market, the marketing department has to conduct thorough review of the needs of the consumers in that particular market. In this case, the needs of the hospitality industry differ a lot from what Hydro Tech was offering to them. Even though the customers at the hotel are satisfied with the service that Hydro Tech offers and there is a demand for such service, but the buying power remains in the hands of the manager who has to check for the feasibility of such cleaners.

Hydro Tech vacuum cleaners are more costly than the average vacuum cleaners and since the consumers in the hospitality industry usually buy at low bulk price, they are not willing to spend almost double of the price of the average vacuum cleaner. Furthermore, vacuum cleaners by Hydro Tech require initial training before they can be used by the average consumer. Thus Hydro Tech would have train the entire cleaning staff of the particular hotel and for this the manager would have to allocate time for the training.

Q2. How does the marketing process help you to avoid the mistakes Hydrotech made? Which of the four fundamental truths of marketing did Hydrotech ignore?

The marketing process allows an organization to understand its target market and to develop marketing strategies that suit that particular target market. When an organization is catering to different target markets, it is imperative that the marketing strategies for different target markets are different. For example, in the airline industry, the marketing tactics for first class passengers differs from that of economy class. In a similar way, when Hydro Tech moved from the health industry and towards the hospitality industry, it was important that they revise their marketing tactics to suit the needs of the target market. Hydro Tech was unable to develop a marketing strategy that catered to the needs of the target market and this is because of lack of understanding of the marketing truths. Firstly, Hydro Tech did not analyze the situation properly, that is, it failed to understand the decision making process of the consumers in that particular industry, Secondly, since Hydro Tech failed to understand the target market, they did not produce a marketing strategy that would attract to this target market. Thirdly, they did not make any revisions in their product offering to suit the needs of the consumer. And fourthly, they failed to monitor the situation. If they had properly monitored the situation, they would have understood the reasons for the failure and adopted quickly.

Q3. Identify and discuss marketing tactics used by hospitality and tourism companies to manage the characteristics of services.

Marketing tactics used by the hospitality and tourism companies differ from the marketing tactics of companies selling tangible products. Since the consumers in the hospitality and tourism industry cannot experience the product directly, marketing has to be evolved in this case to make them experience a good service through non-tangible and even tangible products.

The hospitality and tourism industry focus on developing differentiation from their competitors. This is done by closely monitoring the competitors and offering better quality than the competitors. The quality in the service industry is much dependant on the employee-customer interaction since employees become the face of the company in that case. For this reason, front-line employees are trained specifically for the purpose of interacting positively with the customers. Another tactic used is to show the service as a tangible product. For this the company depends on employee’s appearance and uniforms. building exterior. equipment used. furniture and other electronic material and even through promotional campaigns. The physical surroundings in the hospitality and tourism industry also play a major role in enhancing competitive advantage for the company. This is because consumers are greatly impacted by the quality of products used and the maintenance checks that the company puts on these products (Baum, 2006).

References

Baum, T. (2006) Human resource management for tourism, hospitality and leisure:&nbsp.

Provide a 1 page analysis while answering the following question: 3 What does advocacy have to do with providing healthcare (see pages 120 and 121 in the text). Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required.

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Provide a 1 page analysis while answering the following question: 3 What does advocacy have to do with providing healthcare (see pages 120 and 121 in the text). Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. THE ROLE OF ADVOCACY IN HEALTHCARE by and The Role of Advocacy in Healthcare Advocacy, according to Merriam-Webster, is the process or act that upholds a proposal or a cause (2009). In healthcare, advocacy usually occurs when patient vulnerability is present (Folley, Minick, & Kee 2002). For example, when health professionals “engage in health research either as participants or because the patients they care for are participants” (Barkway 2009, p. 120), they must ensure that the research is “rights-oriented and equality-seeking” (Stout & Downey 2006). This is a crucial role because it requires the ability to find a middle ground between what the patient wants and what is best for the patient.

A healthcare provider will always encounter times when patients are afraid to demand for what they want (Stout & Downey 2006). In these cases, the healthcare providers role is to encourage the patients to voice out their needs, wants, and concerns (Barkway 2009, p. 120). For example, in health researches, when the patient feels uncomfortable because of the feeling that a participants identity is not adequately protected, the healthcare provider should be alert enough to sense this (Folley, Minick, & Kee 2002), and encourage the patient to voice out their concerns and have them answered.

On the other hand, there will also be times when patients will insist on getting what they want (Stout & Downey 2006). A healthcare provider practicing advocacy should be able to provide the patient with ample and accurate information regarding the concern to help the patient come up with the best possible decision. The healthcare provider should also be able to act as an adviser and provide the patient with options to consider. For example, a patient may want to participate in a health research but some of the research processes may put critical health procedures (for the patient) on hold. The healthcare provider must ensure that the patient is informed of positive and negative consequences of the decision (Barkway 2009, pp. 120-1).

Bibliography

BARKWAY, P. (2009). Psychology for health professionals. Sydney, Churchill

Livingstone/Elsevier.

FOLEY, B. J., MINICK, M. P., & KEE, C. C. (2002). How Nurses Learn Advocacy. JOURNAL OF NURSING SCHOLARSHIP. 34, 181-186.

MERRIAM-WEBSTER, INC. (2009). Merriam-Websters collegiate dictionary. Springfield, Massachusetts, Merriam-Webster.

STOUT MD, & DOWNEY B. (2006). Nursing, Indigenous peoples and cultural safety: so what? Now what? Contemporary Nurse : a Journal for the Australian Nursing Profession. 22, 327-32.

writing homework on Edward Armitage’s Retribution. Write a 1250 word paper answering; The new Palace of Westminster was being renovated after being razed down by a fire in 1834. Competitions were held to pick works of art that only depicted the history of Britain.

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Need help with my writing homework on Edward Armitage’s Retribution. Write a 1250 word paper answering; The new Palace of Westminster was being renovated after being razed down by a fire in 1834. Competitions were held to pick works of art that only depicted the history of Britain. Most of those who took part in the competitions were artists who were well known. Edward Armitage entered his painting Caesar’s first invasion of Britain which was among the first three paintings whose owners were awarded 300 pounds each (Boase, 1954). Edward Armitage was a painter of the Victorian era who mainly painted historical, biblical, and classical subjects.

Before he was awarded the three hundred pounds for his cartoon painting ‘Ceasar’s invasion of Britain’, his reward was delayed because of accusations that the painting had been done by Paul Delaroche (Atkinson et al). However, after deliberations, it was decided that the painting was the original work of Edward Armitage, and he was given three hundred pounds. He proved the critics of the first cartoon competition painting in 1845 when he won the first prize of two hundred pounds for his work on ‘The Spirit of Religion’. This was followed by another award of five hundred pounds in 1847 for the painting ‘The Battle of Meanee’, which was later given to the Queen.

Edward Armitage’s painting, Retribution, is a representation of the events that took place in India in 1857. It belongs to the genre of painting known as a battle or war paint. The Indian rebellion which took place in 1857 to 1858 involved Indian Sepoy troops who worked for the British. The Indian troops rebelled and overpowered the British soldiers. Having been overpowered by their Indian subjects, the British soldiers could no longer protect their women and children. In order to save their families, the soldiers surrendered to the Sepoy troops in the hope of getting a safe passage and boats to take their families to Allahabad.

Provide a 1 page analysis while answering the following question: Recount an incident when you experience failure and how it affected and what lesson was learned. Prepare this assignment according to the guidelines found in the APA Style Guide.

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Provide a 1 page analysis while answering the following question: Recount an incident when you experience failure and how it affected and what lesson was learned. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. Don’t do something that seems fun at present that you will later regret, was all I thought. How had I done such a thing?I guess part of me wanted liberty at whatever cost. I had always thought that my mother simply never wanted me to enjoy myself. This was justification for my sneaking out. That first night was the hardest but eventually, it became routine.

That night, some friends and I were watching Law and Order: Special Victims Unit, my favorite show. The thought of my mum discovering my absence never once crossed my mind, not until my phone rung at 3 a.m. that morning. I immediately knew it was mother. Overcome by panic, my friends and I only thought about getting me home. On the way, I played out scenarios of all the terrible things that awaited me on my arrival. Being forgiven was not one of them.

Imagine my surprise then to find her crying on the sofa. I had not anticipated this. Guilt engulfed me and I immediately regretted my selfish actions. I realized that her overprotectiveness was simply concern for my safety. As I noticed the reprieve on her face as she saw me, I realized that I should never have been in a hurry to grow up and I needed to be more responsible when making any decisions in the future. I also realized that any mistakes I make affect myself as well as those who care for me.