Compose a 4000 words assignment on marketing approaches for overcoming increased competition in the uk hotel industry. Needs to be plagiarism free! The identification of the characteristics of the marketing environment is considered as critical in order to understand the needs of industries and organizations and to develop valid assumptions regarding the measures required for protecting competition. &nbsp.In accordance with Dibb and Simkin (2001), the marketing environment can be characterized as ‘those external trading forces that directly or indirectly influence an organization’s acquisitions of inputs and generation of outputs’ (Dibb and Simkin 2001, p.199). The marketing approaches appropriate for managing the increasing competition in a specific sector, the hotel industry, of the UK market, are reviewed in this paper. Reference is made to the characteristics of the marketing environment, as described above, but also to the differentiation of competition, compared to the past, as mostly resulted by the high development of technology worldwide. The current status of the hotel industry in the UK is also described aiming to show the ways in which marketing could help the industry’s firms to face competition, which seems to be continuously increased. It is made clear that marketing can highly support firms in the hotel industry against the competition. However, it is necessary for the relevant plans to be designed and promoted using particular criteria, which are analytically presented below.

The hotel industry is one of the most important sectors of the UK market. In accordance with Seaton and Bennett (1996), the strength of the industry can be related to its flexibility, meaning the availability of a wide range of rooms covering the needs of all visitors. It is also noted that ‘short – stay bookings’ (Seaton and Bennett 1996, p.315) which result to an important part of the industry’s profits, are carefully planned in hotels across the UK ensuring that short-term visitors, which are most visitors in the UK, are fully satisfied with the accommodation services provided across the UK.

Compose a 1000 words assignment on the theory of endogenous money. Needs to be plagiarism free! endogenous money theory based its arguments on classical economics, it proved a constructive attempt for providing alternative theoretical framework for dealing with unsatisfactory IS/LM model. As of now, policy makers are receiving utterly contrasting advice from economists concerning how to surmount the prolonged financial sprawl in the USA and Europe: a number of them propose austerity while others advocate for deficit spending. With this regard, this paper will seek to assess the arguments and the probable impact of both policy extremes in the light of the theory of endogenous money.

Fiscal austerity as well as fiscal stimulus brings about numerous impacts on the economy of a country, depending on the level or degree in which they carry out the redistribution of income to both the low and high earners. After the 2007/2008 economic slump, many nations continued to struggle with the view of reducing government debt levels. However, as time went by, it came to a point where the US and Europe’s governments accepted that they faced great level of government debts and as such, they ought to increase their revenue, cut their spending, default on their obligations, or thereof combine all of them. Some policy makers recommend austerity because it is an intriguing option and rarely takes place on government debt even at times when the available solution is painful (Keen and Grasselli, 2012:3). In spite of the measure that default increases the future borrowing cost sharply, austerity leaves tax increased and the level of government expenditure cut.

Fiscal austerity, in a number of ways, seems to be the contrast for of fiscal stimulus policies. This is so because it leads to tax cuts and increase spending applied by government at times whose purpose is to expand the country’s economy. With reference to the endogenous theory, some policy makers seem to propose austerity due to its impacts.