You will prepare and submit a term paper on Comparing the Theories of Darwin and Spencer. Your paper should be a minimum of 1250 words in length. Terms such as “survival of the fittest” and “Darwinism socialism” are often misquoted or referred for each other. (Bowler. Dennet)

Charles Darwin was a British naturalist. He studied geology and biology of the area around the Pacific Coast extensively before producing his monumental work “Origin of Species” in 1859 to the world. Herbert Spencer was a British philosopher who showed early interests in physics, chemistry and natural science. By the beginning of the nineteenth century, the study of natural history had already proliferated into diverse fields such as religion, psychology, and other social sciences. Lamarck was widely credited by many to be the first scientist to put forward a consistent general theory of gradual evolution. Herbert Spencer was privileged to go through his work, right when he was 20, and this had a lasting impact on his subsequent intellectual thoughts and work. Thus, when we seek to study the difference between the Darwinian approach of evolution and that of Herbert Spencer’s, this connection plays an important role. (Caroll)

Darwin’s vision of the world was one of the ceaseless interactions leading to evolution and adaptation. The drivers to these were the quest for survival and reproduction. But for Spencer, the drivers were the realization of some good ideals. Spencer could never free his work without attaching some form of hidden divine stigma to it. His theories were progressive and teleological. The change is occurring because of the realization of a just goal. That is, it has in it the concept of “archetype” put forward by Aristotle. an ideal form with unchanging virtues or qualities or essence. Spencer has tried to justify the same ideal, but that it occurs over through a time period and evolves over generations. (Caroll)

When Darwin speaks of general evolution, he has a much longer time span in mind than Spencer.

Your assignment is to prepare and submit a paper on business policy & strategy. McDonald should also consider adding healthy options. For instance, they should focus on healthy fruit juices instead of Pepsi and Coca-Cola. Deals in their menus right now offer the standard cold drink along with Fries and burgers. The restaurant should consider offering fresh juices in their deals also.

McDonalds should launch a campaign focusing on the steps it has taken to combat environmental claims against the company. An image of caring company should be developed and fostered in such campaigns. Consumers are aware of what McDonalds is offering in terms of product, now the campaign should focus on what the company offers in terms of emotional value.

McDonald should open more of its McCafes and expand these cafes internationally. McDonald’s has a strategy of aligning its product with the local tastes and culture of the country in which they expand. Considering this, McDonald should pursue the same strategy when opening its cafes in other regions. For instance, in India, breakfast consists of chutneys along with the main breakfast. McDonald should therefore offer chutney in its breakfast menu in India.

McDonald should continue expanding into new geographical regions and adapt menus to serve the local tastes of the consumers. It should focus on eating as a family by offering a wide range of products such as baked potatoes along with fried potatoes.

The organization chart illustrates the divisional structure. Divisional structures are usually organized based on geographic areas, markets or products (Phillips and Gully, 2011). In the case of McDonalds, the division is based on geographic area with each division responsible for their own area. In this structure, it is easy to evaluate which regions are most profitable and this makes accountability easier.