Analysis of 2 articles from your chosen publication and mainstream media
Compare in detail this publications coverage of two or three stories that also appeared in “mainstream” outlets. How did this publication cover them differently? What did that difference reveal? How did it serve to exercise the function of the publication as a convener of community or identity?
What distinct voice does this publication bring to its coverage?
For this assignment, explore the different types of leadership styles. In a 10-12-slide PowerPoint discuss which approaches are most effective for a health care setting and why. For the presentation of your PowerPoint, use Loom to create a voice-over or a video. Refer to the Topic Materials for additional guidance on recording your presentation with Loom. Include an additional slide for the following: Title page, Loom link (at the beginning), and an additional slide for References at the end.
Define leadership style and explain why it is important to for health care leaders to understand their leadership style.
Outline the leadership skills and behaviors necessary to leverage diversity, foster inclusion and ensure professionalism and professional responsibility.
Examine different leadership styles. Describe two leadership styles that would be especially effective in a health care setting and explain why. Discuss advantages and challenges for each of these leadership styles.
Explain how leadership styles are impacted by personal, organizational, societal, multicultural, and global norms and values.
A minimum of three academic references from credible sources are required for this assignment.
While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance.
Benchmark Information
This benchmark assignment assesses the following programmatic competency:
BS Health Sciences
4.4: Identify how various leadership styles are impacted by personal, organizational, societal, multicultural, and global norms and values.
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Southern Baptist Hospital (SBH) had long resisted the use of marketing, believing it was not an appropriate activity for a nonprofit organization. By the mid-1980s, however, the erosion of its market share due to growing competition forced SBH to adopt an aggressive marketing strategy.
Its primary initiative was a campaign of television advertisements aimed to reinforce for the general public the image of SBH as a high-quality institution. Because the organization was starting its marketing activities from scratch, ad production and airtime costs were expensive. The television commercials were professionally produced and received critical acclaim from the advertising community.
Following the public’s repeated exposure to these advertisements, a hospital executive requested information about the impact of the advertisements. The idea to study the campaign’s impact had not been considered earlier, and a belated evaluation effort was mounted to determine the extent to which the campaign had achieved the desired effect. Much to the consternation of SBH administrators, the evaluation found that the ads had had virtually no impact on the public’s already high perception of the institution, and no improvement in patient volumes, revenues, or market share could be attributed to the campaign. SBH administrators, committed to an expensive initiative, rationalized that the campaign had not aired long enough to generate the desired effect and invested even more money in the initiative.
After reviewing the above case, address the following points:
Post your responses in a 2- to 3-page Microsoft Word document.
| Assignment 3 Grading Criteria |
Maximum Points
|
| Evaluated whether SBH had an overall marketing plan. |
10
|
| Discussed the nature of marketing at SBH. |
10
|
| Described implications of image marketing instead of marketing a product or service, and of marketing to the general public instead of target marketing. |
10
|
| Discussed how much thought was given to measuring the effectiveness of the campaign at its onset. |
10
|
| Presented a structured document free of spelling and grammatical errors. |
5
|
| Properly cited sources using the APA format. |
5
|
| Total |
50
|
NB: We do not resell papers. Upon ordering, we do an original paper exclusively for you.
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1st Assignment
Discussion prompt: Parking Garage and Biases
Biases affect all of us, and we are all prone to committing fallacious reasoning at times. This discussion allows us to investigate some of our own sources of biases and ways in which we may be prone to fall for fallacious reasoning.
Prepare: Prior to answering this question, make sure that you have completed the “Parking Garage” and “Buying a Car” scenarios. Make sure to read Chapters 7 and 8 of our book, paying special attention to ways in which people are affected by biases (including the sections “Stereotypes” and “Purpose and Potential Bias” in Chapter 8).
Reflect: Think about why you made the choices you made in each scenario. Do those choices tell you anything about yourself and the way that you think? Would you do anything different if you were to do it again?
Write:
Address your experiences in each scenario in the following posts:
Part 1: Answer the following questions: Why did you take the route you did in the parking garage scenario? Did you notice that you had preconceptions about different types of people and situations? Could those types of preconceptions ever lead to problematic inferences?
Part 2: In the Buying a Car scenario, did you feel that the salesman had ulterior motives? Did they lead him to have any biases in terms of he wanted you to purchase? Point out some of the biases that you have in real life. Are you am interested party when it comes to certain types of questions? How does that potentially cloud your judgment? Relate your answer to the content about biases in Chapter 8.
2nd assignment
Car Salesman/The Graduate/Bias in media or life source.
Prepare: Prior to answering this week’s discussion, make sure you have completed the readings and Complete this week’s “The Graduate” and “Buying a Car ” scenarios.
Reflect: As you worked through the scenarios, it probably occurred to you that the arguments you were presented with were likely to be biased. You may have noticed the use of rhetorical devices or even fallacies. On your own, find an example of an argument from a media source and evaluate it on the basis on this week’s readings. Remember that the goal of this discussion is not to agree or disagree with the argument, but to examine ways in which the argument is affected by fallacies, biases, and other potential problems. Simply being false is not a bias or fallacy. It will be helpful for you to use the specific concepts from your textbook in completing this discussion. In other words, if you think that an argument has a bias, fallacy, or other defect, it’s up to you to say which bias or fallacy it is.
Write: Complete all of the following with reference to specific concepts from this week’s assigned readings: Include a link or bibliographical information for the source in your discussion post. Determine the issue that is being discussed and the conclusion that is drawn on that issue. Explain any biases or fallacies you find in the source and discuss the source of those biases with specific reference to the textbook or other sources on cognitive biases. Identify any rhetorical devices that may be used to influence your perception of the argument. Discuss the credibility of the source of the argument.
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