Final project- strategic marketing plan

 

Your work on your strategic global marketing plan is complete. You now have a plan that will implement, manage, and support a global strategy, but it is far from organized. You e-mail Deborah to inform her that you are almost ready and that the initial planning is complete. A little while later, the phone rings and you see Deborah’s name on the caller ID.

“Hi, Deborah. What’s up?” you ask.

“I’d like you to present to the advisory board next week,” Deborah says. “They are very curious about your findings and would like to know if globalization is a good opportunity for the company. The board wants to finalize their strategic plan, and this may be a key part of it.”

After you hang up, you begin thinking through the different items that you will need to cover.

As you finalize the marketing plan, complete the following:

  • Is globalization a good move for the company?
  • What is your rationale behind this decision? Synthesize analysis conducted in previous units, including strategic considerations, cultural considerations, competitive analysis and balanced scorecard.
  • What geographic location should be a target for global expansion?
  • What background information can you provide to support this decision?
  • How will this decision support the overall goal of growth and expansion?
  • How would you refute someone with the opposing perspective?

Techniques available for risk assessment.

Question one
a) Critically discuss three different methods or techniques available for risk assessment. (15
marks)
b) Discuss the relative roles of quantitative and qualitative risk assessment and discuss which is
the more appropriate for the organization of your choice. Give your reasons. (5 marks)
(1,000 words)
(20 marks)
(LO 1, 3 and 4)
Question two
a) Outline and critically discuss the organizational culture implications of embedding the effective
management of risks within the day to day activities of an organization. (15 marks)
b) Discuss how far that good practice exists within an organization with which you are familiar
and recommend steps that would improve practice in that area. (10 marks)
(1,250 words)
(25 marks)
(LO 3 and 5)
Question three
A number of different models of innovation exist. Discuss how far the process of innovation
can effectively be managed and discuss which models of innovation are most applicable to an
organization with which you are familiar. Give your reasons. (20 marks)
(1,000 words)
(20 marks)
(LO 2)
Please turn over
Page 4 of 6
[1859]
Question four
Tidd and Beasant (2013) list seven components of an innovative organization. You are required
to
a) Select three of these components and critically discuss their role within effective
innovation. (15 marks)
b) Use your chosen three components to evaluate the innovative activity and capacity of an
organization with which you are familiar. (10 marks)
c) Based upon that evaluation, suggest improvements that could improve the innovative
activity of that organization. (5 marks)
(1,500 words)
(30 marks)
(LO 6)
Question five
With reference to the professional skills described in learning outcome 7 at the head of this
document, reflect upon and discuss the role that they might play in contributing to effective risk
management.
(250 words)
(5 marks)
(LO 7)
Reference:
Tidd, J. and Bessant, J., 2013, Managing Innovation: Integrating Technological, Market and
Organizational Change, 5th edition, New York: John Wiley and Sons.

Sample Solution

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FOR KELLY JACOBS ONLY

This is two parts assignment for psychology class. Please take a look and let me know thanks

 

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ifsm 300 kellys salon stage 4 assignment

The assignment ahs been done but needs revision to ensure rubric and outline is followed.  My completed document and Case Study outline are attached.

  18-20 Points

Proposed solution is appropriate to process and case study, is a SaaS product, and is convincingly justified. Clear and accurate description of proposed technology solution; covers how it meets functional and technical requirements; and an explanation of cost effectiveness is provided.  Uses course vocabulary. 

 

16-17 Points

Proposed solution is appropriate to process and case study, is a SaaS product, and is well justified. Concise description of proposed technology solution effectively covers functional and technical requirements and provides an explanation of cost effectiveness. 

 

14-15 Points

Proposed solution is appropriate to process and case study, is a SaaS product, and is justified. Adequate description of proposed technology solution is provided and includes functional and technical requirements and an explanation of cost effectiveness. 

12-13 points

Proposed technology solution description may be unclear or incomplete. Solution does not meet the business/IT requirements for Kelly’s Salon and/or is not a SaaS product.

0-11 Points

Proposed technology solution is not described or description cannot be understood; or few areas covered.

9-10 Points

This section includes a clear, complete, and accurate discussion of the arrangement to be made with the vendor and the associated costs; is clearly aligned to case study and technology solution; demonstrates thorough understanding of course vocabulary and concepts, analysis and critical thinking. 

8 Points

This section includes a clear discussion the arrangement to be made with the vendor and the associated costs; is aligned to the case study and technology solution; demonstrates understanding of course vocabulary and concepts, analysis and critical thinking. 

7 Points

The vendor agreement and costs are described and are appropriate to the case study and the proposed solution.

6 Points

The vendor agreement and costs are partially covered and/or are somewhat appropriate to the case study project; and may be lacking in demonstration of understanding of course concepts, analysis, and/or critical thinking.

0-5 Points

Vendor agreement and costs are not included; very few details provided; or are not applicable to the case study or the proposed solution.

9-10 Points

The hardware and telecommunications needed at Kelly’s Salon and how they will be acquired are thoroughly covered and well aligned to the proposed solution and the case study; and clearly demonstrates an understanding of course vocabulary and concepts, analysis, and critical thinking. and critical thinking.

8 Points

The hardware and telecommunications needed at Kelly’s Salon and how they will be acquired are well covered and aligned to the proposed solution and the case study; and demonstrates understanding of course vocabulary and concepts, analysis, and critical thinking.

7 Points

The hardware and telecommunications needed at Kelly’s Salon and how they will be acquired are included and adequately aligned to the proposed solution and the case study.

6 Points

The hardware and telecommunications needed needed at Kelly’s Salon and how they will be acquired are not covered, and/or explanations are not aligned to the proposed solution; may be lacking in demonstration of understanding of course concepts, analysis, and/or critical thinking.

0-5 Points

The hardware and telecommunications needed at Kelly’s Salon and how they will be acquired are not included; are incorrectly addressed; or paper demonstrates little effort.

9-10 Points

 

Configuration options and who will configure the system, and how the system will be tested are fully and clearly explained and well aligned to the proposed solution and appropriate to the case study. 

8 points

Configuration options and who will configure the system, and how the system will be tested are clearly explained and are appropriate to the proposed solution and to the case study.

7 points 

Configuration options and who will configure the system, and how the system will be tested are appropriate to the proposed solution and the case study.

6 points 

Configuration options and who will configure the system, and how the system will be tested are somewhat appropriate to the proposed solution and/or the case study.

0-5 points 

Configuration options and who will configure the system, and how the system will be tested are not addressed correctly or are not appropriate to the proposed solution and/or the case study.

9-10 Points

Employee preparation and data migration are fully and clearly explained; and are well aligned to the proposed solution and to the case study; clearly demonstrates critical thinking.

8 Points

Employee preparation and data migration are explained well; and are clearly appropriate to the proposed solution and to the case study; demonstrates critical thinking.

7 Points

Employee preparation and data migration are explained; are appropriate to the proposed solution and to the case study.

6 Points

Employee preparation and data migration are partially explained; and/or are somewhat appropriate to the proposed solution and/or case study.

0-5 Points

Employee preparation and data migration are not addressed and/or are not appropriate to the proposed solution and/or case study.

9-10 Points

 

Users, their purposes and how they will be supported, and how the system will be maintained are fully explained and clearly aligned to the case study and the proposed solution;demonstrates sophisticated analysis, and critical thinking.

8 points 

Users, their purposes and how they will be supported, and how the system will be maintained are explained well and are aligned to the case study and the proposed solution;demonstrates analysis, and critical thinking.

7 points 

Users, their purposes and how they will be supported, and how the system will be maintained are explained. 

6 points 

Users, their purposes and how they will be supported, and how the system will be maintained are partially covered; and/or are somewhat appropriate for the solution and/or the case study.

0-5 points 

Users, their purposes and how they will be supported, and how the system will be maintained are not included; and/or are not appropriate to the proposed solution and/or the case study.

9-10 Points

Well-written conclusion that provides a compelling call to action for Kelly and includes several benefits to be expected from the project; demonstrates sophisticated analysis and critical thinking.

8 Points

Good conclusion that provides some call to action for Kelly and includes benefits to be expected from the project; demonstrates analysis and critical thinking.

7 Points

Conclusion provides some benefits to be expected without a strong call to action.

6 Points

Conclusion lacks clear action and benefits; conclusion is inadequate or incomplete or irrelevant to the solution and/or the case study.

0-5 Points

Conclusion poorly addressed.

9-10 Points

Two or more

external sources are appropriately incorporated and used effectively and includes vendor site for recommended solution. Sources used are relevant and timely and contribute to the analysis and support conclusions. References are listed and cited using APA style.

8 Points

At least one external resource is appropriately incorporated and used effectively and includes vendor site for recommended solution. Sources used are relevant and timely and contribute to the analysis and support conclusions. References are listed and cited using APA style.

7 Points

At least one external resource is used and properly incorporated. Reference is listed and cited using APA style.  Vendor site for recommended solution is used as a resource. 

6 Points

A source other than the textbook may be used, but is not properly incorporated or used, and/or is not effective or appropriate or vendor site not included; and/or does not follow APA style for references and citations.

0-5 Points

No external research incorporated; or reference listed is not cited within the text.

9-10 Points

Report is very well organized and is easy to read. An appropriate introduction sets the context including competitive strategy and business process being improved and what’s to come. Very few or no errors in sentence structure, grammar, and spelling; double-spaced, written to target audience and presented in a professional format. 

8 points

Report reflects effective organization; has few errors in sentence structure, grammar, and spelling; double-spaced, written to target audience and presented in a professional format. An appropriate introduction sets the context including competitive strategy and business process being improved and what’s to come. 

7 Points

Report has some organization; may have some errors in sentence structure, grammar and spelling. Report is double spaced and to target audience.  An introduction is provided.

6 Points

Report is not well organized, and/or contains several grammar and/or spelling errors; is not double-spaced and to target audience; and/or no introduction prov

 

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