Marketing mix & marketing strategies for product life cycle
part 1
Important: Please ensure that your reference for the article is in correct APA format, as your reference in your discussion post. Depending on which electronic database you use, you should see a “Cite” selection for your article. In addition, there should be a variety of articles summarized and as such, students should have different articles summarized. Your summary MUST include ALL of the following in your DQ post (include every item in the bullet list below, or you will not receive full credit):
Do these in order:
● In correct APA format, write the Reference of the article.
● Clearly state what the article is about and its purpose.
● Describe how you will use it in your upcoming assignment.
● Repeat for a total of six (6) peer-reviewed sources.
Part 2
Professional Assignment 2
In 3-5 pages consider the four (4) stages of the product life cycle (introductory, growth, maturity and decline), define your marketing objectives under each one of the four stages, and explain how you will use the marketing mix to create your marketing strategy under each one of the four stages. Don’t forget to consider the level of competition under each stage before you develop your strategy.
Remember, you must have at least six (6) peer-reviewed sources plus the textbook
*Please refer to the Grading Criteria for Professional Assignments in the University Policies for specific guidelines and expectations
