1. Define commercialization. Explain the two important issues that a company must decide during this stage.
2. What is customer value-based pricing? Describe the two types of value- based pricing
3. What is a demand curve? Why is it useful to marketers?
4. With reference to the different types of markets, compare pure competition with monopolistic competition.
5. Refer to the Trader Joe’s case in chapter nine. Is Trader Joe?s pricing strategy sustainable? Explain.

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In a paper of 500-1,000 words, describe the relationship between health care cost and quality. Address the following:
• Select one public agency and one private agency. Differentiate the roles of these agencies and the major initiatives they have undertaken to address cost and quality in health care. Refer to the Topic 4 study materials for sources related to health care agencies. This is the website they were referring to in Week 4: https://www.ahrq.gov/
• Analyze current and projected initiatives to improve quality while simultaneously controlling costs in both the private and public spheres. Describe any unintended consequences that have resulted or may result from these efforts.
• Synthesize the implications of these efforts for staff nurses and advanced practice nurses. Include evidence-based practice, relative to cost and quality, in your response.

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