At a minimum, each student will be expected to post an original and thoughtful response to the DB question and contribute to the weekly dialogue by responding to at least two other posts from students. The first contribution must be posted before midnight (Central Time) on Wednesday of each week. Two additional responses are required after Wednesday of each week. Students are highly encouraged to engage on the Discussion Board early and often, as that is the primary way the university tracks class attendance and participation.

The purpose of the Discussion Board is to allow students to learn through sharing ideas and experiences as they relate to course content and the DB question. Because it is not possible to engage in two-way dialogue after a conversation has ended, no posts to the DB will be accepted after the end of each unit.

Collaboration leverages the collective knowledge of a marketing team. Peer evaluation and support, provided in the spirit of continuous improvement and organizational success, result in higher quality deliverables than generally possible by the efforts of an individual.. Please describe the process you plan to use to conduct research, identify findings, and develop the Comprehensive Project due in Unit 5 and present a brief outline indicating how you intend to organize the project deliverable. Please review the process and outlines of other students, providing objective feedback that will help strengthen the effectiveness of their efforts and the quality of the finished product. 3-5 paragraphs

 

Unit 5 Individual Project

Managing a Crisis

Crisis management and crisis communications are specialized business disciplines. In times of crisis, companies can act in a number of ways, from ignoring the situation and hoping it passes in the next news cycle to aggressively defending itself after the fact. Smart companies have plans that can be used in any crisis situation.

Using the company developed in the Unit 4 Individual Project, select a crisis that negatively affects the business from a legal or image standpoint. Develop a series of scenario statements that you write ahead of time that you will present to the management and legal departments so that they may be used swiftly in a time of crisis.

Presentation Script

Create a script to accompany the presentation. It should include background on the crisis, how the situation will be handled, and the rationale for the scenario statements.

This part of the Individual Project should be at least 2 to 3 pages (single-spaced).

PowerPoint Presentation

Create a professional PowerPoint presentation. You will be assessed on the design of the presentation, including colors, backgrounds, professionalism, font, and graphics. Optional content includes sound, videos, and animation.

This part of the Individual Project should be at least 15 slides. Two files that include the following will need to be uploaded:

•   Script: Use the attached template. The template is a .docx file and will need to be uploaded as a self-executing ZIP file. See MKTG340_U5IP Script in the ZIP File.

•   PowerPoint presentation

Please submit your assignment as a Word document in APA format using the attached TEMPLATE. Notice that the grading criteria components match up with the headings provided in the template. Do not change the font, page breaks, or margins. Using the template without deleting the headings ensures that you cover each segment of the assignment.