understanding the target markets

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Purpose of Assignment

To develop effective relationship marketing, a company must first understand its targeted consumers’ buying influences and behaviors. This week’s assignment is the first part of the development of a marketing plan. It provides the foundation of the marketing plan and introduces the student to a variety of diagrammatic tools for understanding a business.

Assignment Steps

To develop effective relationship marketing, a company must first understand its targeted consumers’ buying influences and behaviors. In Week 2, create the Research section of your plan.

Create the research section of your marketing plan in minimum of 700 words.

Include at least 3 elements of the Research List of Topics (see list below):

  • Research List of Topics:
  • Primary Research
  • Secondary Research
  • Consumer Analysis
  • Customer Profile
  • Continuous Consumer Monitoring & Research
  • Environmental Scanning
  • Identify Market, Economic, Technological, Regulatory, Legal, Social, and Ecological Forces
  • Current Opportunities
  • Potential Future Opportunities
  • Current Threats
  • Potential Future Threat
  • Diagrams are not required but can be used to provide clarity and conciseness. Diagrams (and subsequent discussion) can include SWOT (emphasizes internal market–Strengths, Weakness, Opportunities, Threats) TOWS (emphasizes the external market–Threats, Opportunities, Weakness, Strength), PEST (Political, Economical, Social, Technological), SOAR (Strengths, Opportunities, Aspirations, Results), and/or STEEP (Social, Technological, Environmental, Economical, Political). All diagram(s) should be in APA format and must include a subsequent discussion of the diagram(s) providing insight and clarity.

Develop the first two parts of the Target Market section, which includes an overview of the demographics (age, income, family members, and birthdays) and psychographics (activities, interests, and opinions) analysis. This is not a detailed analysis but an overview (basic trends and insights from the data that is presented in annual reports and other SEC type filings).

Explain the insights you have gained from your inspection and analysis of the demographic and psychographic information you have found.

This assignment will be incorporated into your overall marketing plan for Week 6.

Format your assignment according to APA guidelines.

 

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Module 7 Assignment

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Competencies
In this project, you will demonstrate your mastery of the following competencies:

Create and adjust oral communication presentations for different channels, purposes, and audiences
Develop oral presentation skills to deliver presentations that meet organizational goals
Scenario
Recently, your manager asked that each person in your department select an emerging policy, practice, or process that is relevant to your career or professional development goals and present it to the team in an informative, unbiased presentation to help the team learn more about a variety of career-relevant topics.

Your manager was especially interested in your presentation, and asked if you could develop and deliver a short persuasive speech to present to organizational leaders about what action the organization should take regarding your selected emerging policy, practice, or process.

Directions
Select a persuasive stance on the topic of your informational presentation from Project One. Then develop and present a 3- to 5-minute professional, persuasive speech to recommend what action the organization should take regarding your selected emerging policy, practice, or process.

Specifically, you must address the following rubric criteria:

Persuasive Components
Introduction: Develop an introduction that includes a clear, attention-getting purpose, claim, and credibility statement and sets the stage for the body of your speech.
Body: Develop a well-organized body for your speech that incorporates purposeful evidence and explanations that support your claim to persuade your audience.
Conclusion: Develop a conclusion to your speech that summarizes your main points and leaves your audience with a clear call to action that aligns to your claim.
Audience Centeredness: Craft a speech that clearly takes your target audiences perspectives and values into consideration through careful selection of evidence and word choice.
Speech Delivery
Vocal Presentation: Use appropriate tone and voice modulation techniques such as purposeful use of volume, pitch, and pauses as well as appropriate rate, articulation, and vocal variety to support audience engagement and understanding.
Length: Present all components of the persuasive speech in the allotted time frame of 3-5 minutes.
Body Language: Use movement, sustained eye contact, and appropriate gestures effectively to convey professionalism, trust, and confidence to the audience.
Space: Record your speech in a physical space that has limited distractions to help the audience focus on your delivery and the content of your speech.
What to Submit
To complete this project, you must submit the following:

Bongo Submission
Submit a 3- to 5-minute audiovisual recording of you presenting your persuasive speech using the camera option in Bongo. Sources should be orally cited according to APA style.

Submit a 3- to 5-minute audiovisual recording of your persuasive speech using the camera setting in Bongo. Sources should be orally cited according to APA style.

Due to Bongos technical capabilities, downloading your presentation may result in two separate files (one for audio and one for video) as opposed to one file that includes both. If this occurs, please upload both files to Brightspace.

Speech Outline
Submit your persuasive speech outline using the provided Speech Outline Template, which you drafted in the Module Six discussion. Sources should be cited according to APA style.

the artist attempts to convey_ the conflicting betrayal values in order to sell art_ – custom papers

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the artist attempts to convey_ the conflicting betrayal values in order to sell art_
(the message, meaning, or implications)
by___using symbolism and characters to portray the artist’s inner struggle_______.
Grading Criteria:
A concise and engaging introduction that gives background and context to the artist and artwork.
Engages with the theme of “Art and Love.”
A strong analysis of an appropriate primary source that leads to possible implications or a thesis statement.
A demonstration of complex thought and thoughtful writing.

 

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homework help 278 – nursing writers

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Incident Response and Digital Forensics
Digital forensics typically comes into play as a subset of incident response, and it is generally reserved for incidents that have the potential to end up in a civil or criminal court. Incident response teams are typically ill-prepared to manage incidents of this nature, resulting in organizations choosing to contract with external experts when serious incidents occur. The challenge for most organizations is being able to identify these differences early on, so that those with the proper expertise do not arrive to find that important evidence has been disturbed or destroyed by untrained technicians, no matter how well-meaning they may be. Using external expertise for forensics investigations also makes sense, due to the complexity and specificity of the tools and procedures used by these experts to ensure that evidence is discovered and is collected using proper chain of custody. Networks that are not properly managed, or on which robust and effective security controls are implemented, create difficult environments for forensics experts, as they try to perform their work in a way that will be appropriate for use in a court of law.
Lab
Complete the Toolwire lab. When submitting your assignment, attach the two screen prints you were asked to capture as part of the lab to this assignment to document successful completion of the lab.
Paper
Use the study materials and engage in any additional research needed to fill in knowledge gaps. Write a 2–3-page paper that covers the following topics:

Analyze the differences between incident response and network forensics.
Analyze the impact of existing network security controls on network forensics.
Identify the tools that are available for effective network forensics investigations.
Explore common methodologies used in network forensics.

Assignment Requirements

Written communication: Written communication is free of errors that detract from the overall message.
Length of paper: 2–3 pages, excluding the references page.
Font and font size: Times New Roman, 12 point.

 
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