The intersection of mobile technology and health.

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Review the Health Informatics an Interprofessional Approach by Nelson-Staggers second edition

Sample Solution

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Chipotle Mexican Grill: Food with Integrity

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Case Learning Objectives

  1. Identify ways Chipotle could have minimized operational risk through governance and measurement.
  2. Assess Chipotle’s actions to rebuild consumer trust.
  3. Suggest approaches to demonstrating recovery and safety when the new product looks no different than the old product.
    Discussion Questions:
    In addition to the case please refer to Chapter 15: Managing Mass Communications (pg. 235-247) there is some discussion, in particular of Events and Experiences and Public Relations.

Further note an excerpt from MKTG 10 (Lamb, Hair and McDaniel, 2016):
Managing Unfavorable Publicity
“Although, marketers try to avoid unpleasant situations, crises do happen. In our free-press environment publicity is not easily controlled especially in crisis. Crisis management is the coordinated effort to handle the effects of unfavorable publicity, ensuring fast and accuate communication in time of emergency”

  1. Chipotle’s model of local sourcing and delivering “food integrity” challenged the traditional quick-service model of centralized preparation common at McDonald’s and others. How can Chipotle now balance the need to control critical operations through centralized preparation with the desire to differentiate itself in the competitive fast casual restaurant market? Can Chipotle continue to compete effectively using its past positioning as “fresh and local”?
  2. Some argue that Chipotle, like many growing firms, focused on growth over attention to store-level operations, which increased operational risk, as many processes were not standardized. Which standardized processes, both in operations and sourcing, are important to the Chipotle model and need to be addressed to reduce risk?
  3. Chipotle’s operations led to a reputational crisis that caused customers to become wary of eating its food. Other companies in similar situations have made great efforts to communicate how the product was different and safer. In Chipotle’s case, its burrito looked no different after all of its food safety changes. How could the product and process be altered to communicate the new focus on safety? Could this change be demonstrated?
  4. Chipotle gave away mllions of free meals to attract customers. Was it enough to rebuild trust? What other things would you recommend the company do to rebuild trust with customers?
  5. Chipotle has inspired many copycats. Given how sensitive restaurants are to notoriously fickle consumer tastes, how likely is it that the challenges facing Chipotle would drive consumers away from its menu to copycats offering other food types?
  6. In the Internet age, details about what Chipotle did and the narrative it created to explain its actions will be available forever. What did the company do well and what could it have done better?

Book Reference
Kotler, P., & Keller, K. L. (2016). A framework for marketing management. Harlow: Pearson Education.

Website for e-book
https://www.chegg.com/auth?action=login
Username: mertou@hotmail.com
Password: Sankofa30
Click on books to find e-book (chapter 15)

Sample Solution

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Methods of applying theory

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Case Study Format

Introduction

Case learning is a method of applying theory to sound practical real world applications. Each selected case provides a description of a problem situation taken from a specific company and documented into the case to address specific International concepts and constructs. The purpose of each case is to augment the course content with applications that enable the to apply text materials to a problem and solve that application problem using Learner selected methods and procedures. 


Introduction of the case problem is the essential first step and requires a succinct problem statement and scope problem definition with a concise summary of the critical decision issues to be addressed in the case presentation. A paragraph of no more that 100 words is adequate.

Analysis of the case problem requires a thorough review of the critical elements of the case and provides a clear set of facts that on their own merit offers an indepth review of the essential issues to solve the problem statement. The analysis section should be approximately 300 words.

Solution section of the case study presents the recommended way to solve the problem statement and addresses the main points outlined in the analysis. The solution section is a description of the recommended problem application including details as to application and references specific to solving the problem definition. The solution section must also cite specific text materials in support of the recommended course(s) of action. No more that 300 words should be used for the solution statements. 

Justification provides the overall reasons why the selected solution recommended course(s) of action are correct and fit the case problem.

The justification section of the case sells the solution and offers reasons to implement the course of action and substantiates the methods of solving the problem statement. Justification should be in a bullet list format and be no more than 200 words.

Summary is a 100 word final set of key points on the problem analysis, solution and justification of the problem scope.

Sample Solution

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California’s worst drought

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A third successive year of California’s worst drought in a century has the Golden State’s reservoirs at record lows. Agriculture has been affected, hitting the local economy, while some small communities risk running out of water.

But business is booming in California’s Orange County Water District (OCWD),(https://www.ocwd.com) through a pioneering wastewater treatment facility that recycles used water — or sewage — and returns it to the drinking supply. The plant is expanding production from 70 to 100 million gallons per day, enough for 850,000 people, around one-third of the county population. As the OWCD output is mixed with the main groundwater supply it reaches over 70% of residents.

Discuss the following:

The pros and cons of using treated wastewater for drinking water and agriculture
The process by which wastewater is treated
Alternative solutions for areas heavily hit by drought
Where else wastewater is treated and how the local population reacted

Sample Solution

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