discussion on the relationship between borders and political globalization

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Borders are places where the national intersects with the global. At a border crossing, a country may assert its sovereignty and exclude people from its territory. At the same crossing, a country may bow to international agreements and welcome people from selected groups. The objective of this week’s assignment is to deepen our understanding of the relationship between borders and political globalization.

(1) Using Google Maps Street View, visit an international border and cross from one side to the other. (Feel free to choose any international border around the world that Google Maps will allow you to see.) Identify the place, and share with us what you see there. How is the border marked, and how stark are the differences between the two sides? (If you do not have access to Google Maps Street View, use a border crossing video from YouTube.)

(2) Articulate one argument in favor of restricted borders. Under what conditions should a country shun people from its territory? Articulate another argument in favor of free borders. Under what conditions should a country welcome into its territory?

(3a) Do you think the youth in the YouTube should be welcomed into the U.S.? Why or why not?

(3b) Describe one way the intensification of the U.S. border has transformed life in Mexico according to On the Plain of Snakes.

 

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what is life 3

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*Allow approximately 30 minutes to complete the activity.

1. Answer the question, “What is Life?” and defend your opinion with at least one online scientific citation. Use this answer to debate if viruses are living or non-living, using the Zika virus as your example. Research Zika using the reputable links below. Some of you have been away from science for awhile or did not have a strong science program in your high school. Use the following video to help you form your college-level definition of life. Notice the use of scientific vocabulary and incorporate scientific language into your own writing please.

https://www.cdc.gov/zika/index.html

http://www.who.int/news-room/fact-sheets/detail/zika-virus

 

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Marketing plan | MKT500 | Strayer University–Cedar Hill

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Assignment 1: Part A: Your Marketing Plan

Due Week 3 and worth 200 points

For this assignment, you will document your hypothetical company’s background information and mission statement, your company’s short- and long-term goals, an environmental analysis, and a SWOT analysis.

Note: You should create and / or make all necessary assumptions needed for the completion of this assignment.

Instructions

Create the first part of your marketing plan:

  1. Write an introduction to your company. Describe your hypothetical company, its location, and the product it makes or the service it provides, and introduce the contents of your marketing plan.
  2. Develop your company’s mission statement.
  3. Decide the main goals that you would like to achieve within the next year (short term) and the main goals that you would like to achieve within the next five years (long term). Determine the most appropriate ways to measure both short- and long-term goals.

Note: Consider the following metrics: tracking downloads of website content, website visitors, increases in market share, customer value, new product /service adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement.

  1. Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.
  2. Develop both a SWOT analysis and needs analysis for your product / service. Each analysis should examine three strengths, weaknesses, opportunities, and threats for your company.
  3. Use at least three academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service.
    Note: Wikipedia and other websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  1. Analyze marketing environments and strategies used to strengthen product or service positioning.

a. Evaluate data and information on customer/consumer behavior.

b. Evaluate marketing research tools involved in the marketing process.

c. Examine the marketing science of customer behavior and products in the marketing exchange process.

  1. Evaluate marketing strategies used to create/communicate customer value.

     a. Analyze the marketing framework through a situation analysis.

  1. Create an effective marketing plan.

a. Develop recommendations based on market analysis and strategy.

b. Develop strategies to assess performance and achieve marketing goals.

c. Develop dynamic strategies for competing.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric found

Text:  A Framework For Marketing Management, Sixth Edition, Authors:

Philip kotler, Northwestern University and kevin Lane keller, Dartmouth College

Chapters 1, 2 and 17