Respond to the following in a minimum of 175 words:
Explain when a Balanced Scorecard would be most useful for a company and who would be in charge of creating one.
Describe how different aspects of the scorecard can be more beneficial for some companies rather than others.
Offering Type of consumer offerings. Student can describe an offering based on features, benefits, price, and costs of ownership. Student can suggest marketing strategy implications based on the type of consumer offering under examination.
Product lifecycle. Student can suggest potential marketing strategies based on the product or service’s lifecycle stage.
Marketing channel strategy. Student can outline a multi-channel distribution system and recommend a marketing channel strategy for a product or service offering.
Pricing strategy. Student can analyze a current pricing strategy and make recommendations for modifications.
Directions
Your job in this Writing Assignment is to develop marketing mix strategies to ensure a value offering for the target market you identified in the previous assignment.
We will be looking to see if you can apply the marketing concepts to the real world situation. Assume you now work for this company, and your goal is to help the company grow sales. We don’t expect you to develop strategies based on insider knowledge of the product or service since you are most likely not employed by your product or service’s company.
Do not fall into the trap of simply “reporting on” the product or service. This is obvious because your assignment will look like a rewrite of the company’s website. Don’t be afraid to make strategy recommendations based on what you have discovered about the product or service, and how you think it can move forward. Be creative, take reasoned risks.
Always keep in mind your product’s target market from the previous paper when making your recommendations.
You will also have a chance to recommend new distribution and pricing strategies based on your new target market to meet their needs.
Part 1
Type of consumer offering. Describe your product or service offering as it is currently in terms of features and benefits, price and the total cost of ownership as discussed in the week’s readings. Is it more product dominant or service dominant? What are the tangible and intangible aspects? Based on the four categories of type of offerings discussed in the readings, describe the category in which your product or service offering belongs. Based on your new target market, would that category of the offering change and if so, how? How would it change the marketing strategy?
Product lifecycle. In which stage of the product lifecycle is your product or service offering now? Would the changes described in number 1 above change the lifecycle stage and if so how? What would this mean to the lifecycle marketing strategy?
Part 2
Marketing channels & strategy. To the best of your ability, outline the marketing channels of your product or service offering as they currently exist. See Figure 8.4, from Section 8.2 Typical Marketing Channels, in your Week 6 Reading for some ideas. Most product and service offerings will have more than one channel, so your system should include at least two; for example (1) a direct channel for internet sales: manufacturer –> customer; and (2) an indirect channel such as manufacturer –> distributor –> wholesaler –> retailer –> customer. If your product or service only has only a direct channel, explain why. Would this channel strategy change as a result of your new target market? Why or why not?
Sample Solution
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For this paper, I want you to choose two scholarly papers of between 10 and 25 pages apiece which examine some aspect of the First World War from different perspectives. The two essays do not need to be entirely in opposition to each other, nor do they have to be on exactly the same specific subject. However, they should treat the same general subject from different perspectives.
Please cite these papers as sources when first mentioned in the body of your paper, and also in a Bibliography at the end. See the Purdue Owl Writing Center handout on Chicago citation method. (Links to an external site.)
Here is a link to a sample student paper
Actions that, while not 100% perfect, does a great job of performing a side-by-side comparison of the two papers the student chooses. Note that the paper is about the Montgomery bus boycott, and thus is not about “World War I,” so this topic would not work for this particular assignment.
For example, if you were to choose as your World War I subtopic, “The Ottoman Empire in the Great War/WWI” you should find two essays which have as their main subject the Ottoman Empire which in some way relate to the First World War.
One paper (and I’m just imagining imaginary papers here) may examine the political intrigue surrounding the rise of the Young Turks to power, while another might examine the experience of Ottoman soldiers on the front. As long as you choose two academic papers about the same broad subtopic, read them, summarize them, and compare their approaches, you have fulfilled the goal of the paper.
All I am asking is for you to locate two reputable academic papers about a single subject, and then write a unified three to four page essay on what the different perspectives are. It need not be an assessment of the articles, but instead a comparison of their topics and the approach of their authors to the subject. The different perspectives must be chosen wisely, however. You cannot choose just any two papers. You must not write a three to four page paper that treats each reading separately and distinctly and doesn’t unify them. You must choose them so that you can write a unified paper that sheds light on the subject as a whole, by using the two essays. Usually the best way to do this is to have a strong introduction and thesis, and a strong conclusion. You may discuss the papers separately inside the essay, but your justification for looking at the two essays together must be clear.
That said, you are not writing a research paper based on two articles — you are comparing two academic articles. You should mention in the body of your paper the author, title, and typically, the journal where they appeared, and will generally refer to the article in your paper by the last name of the primary author (e.g. “While McMillen discusses the Ottomans prior to 1914, Gandalf is mostly concerned with the collapse of the empire in the 1918-1920 period.”
Here are some potential topics:
The Schlieffen Plan
Kaiser Wilhelm’s instability
Serbian nationalism
Bulgarian nationalism
The War in Africa
Japan in WWI
The Battle of the Marne (or Somme, or etc.)
Shell Shock (PTSD)
Nurses at the Front
The Flu Pandemic in Europe
Trench Life
The Sinking of the Lusitania
U-Boat Warfare
Women’s Suffrage Movements During the War
German and Austro-Hungarian Military Cooperation
The Versailles Conference
Dogfighting
I mean, there are millions of possible topics. Just find two academic articles about one of them, read both, take notes, and then compare their approaches to the topic.
NOTE: The assignment perhaps sounds more difficult than it actually is. It really is just a compare and contrast piece concerning two different academic papers. It’s not a review of the two articles, although you will have to summarize them; instead, you should discuss how each of the papers examines a different aspect of the subject you have chosen. That’s it.
One good way to think about your thesis statement is create one that reads “Whereas Paper A says this about the topic, Paper B says this.” You should try to talk about the two papers together though, and not as two separate summaries or reviews.
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Write a single space (11 font) one to two page summary paper on the Deep dive experience of the IDEO company as you have seen it in the video we showed in class. Comment on the different strategies and techniques that the company uses which lead to successful innovative projects. Comment on the innovative ambiance of the company and how it effects positively into developing innovative new products. Also, discuss how team work and leadership as practiced by the company are key elements of success. Finally, identify and summarize key issues and secrets that they adopt that leads into successful products.
PLEASE DON’T COPY FROM OTHER WEBSITE AND NO PLAGIARISM.
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