Place And Price Analysis

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Write an analysis of place and price (the second and third “Ps” of the marketing mix) for a selected product. There is no page limit for this assessment.

Selecting the best methodology for getting a product to the targeted customer is an essential aspect of an integrated marketing plan. The establishment of value, as manifested in a product’s price, is another essential part of a successful integrated marketing program.

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:

  • Competency 3: Examine the relationship of basic marketing strategies to business success. 
    • Analyze relationships between a company’s place strategies for a product and the company’s economic success.
    • Analyze relationships between a company’s price strategies for a product and the company’s economic success.
  • Competency 4: Apply effective marketing planning and implementation. 
    • Analyze a product’s distribution channels.
    • Analyze where a product is being sold.
    • Analyze characteristics of a product’s pricing system.
  • Competency 6: Evaluate management implications of marketing and sales plans. 
    • Describe potential management challenges related to recommended changes to a company’s place strategies.
    • Describe potential management challenges related to recommended changes to a company’s price strategies.
  • Context.docx
  • Print.docx

 

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A furniture company manufacturers desks and chairs

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A furniture company manufacturers desks and chairs. Each desk uses 4 units of wood and each chair uses 3 units of wood. A desk contributes $400 to profit, and a chair contributes $250. Marketing restrictions require that the the number of chairs produced be at least twice the number of desks produced. There are 2000 units of wood available. Use Solver to maximize the company’s profit. Use SolverTable to see what happens to the decision variables and the total profit when the availability of wood varies from 1000 to 3000 in 100-unit increments. Based on your findings, how much would the company be willing to pay for each extra unit of wood over its current 2000 units. How much profit would the company lose if it lost any of its current 2000 units.

 

Manufacturing desks and chairs    
       
Inputs      
  Desks Chairs  
Unit margins $400 $250  
Wood usage per unit  4 3  
       
Decisions      
  Desks Chairs  
Units produced      
       
Constraint on wood      
  Wood used   Wood available
       
       
Constraint on chairs      
  Chairs produced Chairs required
       
       
Objective to maximize      
Profit      

nis215 week 3 – Quality Nursing Writers

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please read the PowerPoint first then the instruction and after look at the word doc.
 
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create a 2 3 page project summary that describes your chosen organization a business problem or opportunity the kind of data you will need and how your topic allows you to demonstrate the program outcomes

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OVERVIEW: Create a 2-3 page project summary that describes your chosen organization, a business problem or opportunity, the kind of data you will need, and how your topic allows you to demonstrate the program outcomes.

RESOURCES: Wall Street Journal, Harvard Business Review, Lexis Nexis, IBIS, et cetera.

INSTRUCTIONS:

Write a 2–3 page paper, in an academic writing style, that details the topic and scope of your capstone project. Your project summary should be clear and concise yet thorough enough for faculty to provide feedback and guidance. Your project summary should be well organized and include the following sections:

  • Describe the background of your chosen organization.
    • Provide a brief background of your selected organization. For instance, discuss its product lines, number of years in business, organization structure, location, et cetera.
    • If you choose an organization for which you work, your introduction must include a statement that you received permission to use the company from a supervisor.
  • NOTE: Do NOT use one of the following organizations;
  • Describe a business topic, problem, or opportunity that you intend to research.
    • Describe the problem or opportunity you see that makes this company a good choice.
    • Explain the scope of your project by clearly identifying the topics or areas you intend to research.
  • Explain the level of accessibility to data necessary to examine the chosen business topic, problem, or opportunity.
    • Address how you will go about obtaining the data.
    • Identify any special requirements that you might need to meet to access the data you will need.
    • Explain risks you think will be encountered and the mitigation plan to manage those risks.
  • Explain how your topic will allow you to showcase your leadership ability by demonstrating each MBA program outcome.
    • List out each program outcome clearly, and then explain in 3–4 sentences how your topic will allow you to demonstrate each. The MBA program outcomes are listed in the MBA Capstone Project Description.
    • Identify specific items of your project summary that you believe demonstrates the outcome.
  • Wrap up your paper with a clear, concise conclusion that summarizes your plan. Just a couple sentences is fine.
  • Your project summary should have these sections:

Proctor & Gamble.

• Johnson & Johnson.

• Harley-Davidson Motor Company.

• PepsiCo.

• The Coca-Cola Company.

• Amazon.com.

• Apple Inc.

• Starbucks Coffee Company.

• Toyota Motor Corporation.

• Walmart.

• Google.

• Kellogg’s.

• Target Corporation.

• McDonald’s Corp.

• Burger King.

• Ford Motor Company

  • Introduction.
  • Statement of scope.
  • Demonstration of outcomes.
  • Conclusion.

Submission Requirements:

  • Style: Your paper should follow the corresponding MBA Academic and Professional Document guidelines (available in the MBA Program Resources) for academic style. It should be double spaced, use subheadings, and be well organized and well written.
  • Communication: Ensure written communication is free of errors that detract from the overall message and quality.
  • APA guidelines: Format your paper according to current APA style and formatting.
  • Resources: At least one resource should be a scholarly article or other content found in the library, and one should be from the Wall Street Journal. If using Internet sources, evaluate them appropriately to make sure they are credible resources.
  • Length: Your paper should be between 2–3 pages.
  • Font and font size: Use 12 point, Times New Roman.

 

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