Read “Case 6: Fixer Upper: Expanding the Magnolia Brand” in your Connect textbook.

Evaluate Magnolia Brands’ sustainable competitive advantage by analyzing the case study and answering the following questions in 350 to 525 words:

• How will the components of the external environment impact Magnolia Brands’ ability to realize their vision?
• Who are Magnolia Brands’ major competitors?
• What other factors are affecting the growth of Magnolia Brands?
• What internal factors must be considered for Magnolia Brands to achieve its vision and mission?
• What are some of Magnolia Brands’ strengths and weaknesses?
• How does the new show represent an opportunity in the home remodeling industry?
• What challenges or threats might Magnolia Brand face?
• What measurements can be used to determine if the new show is successful?
• What is the feasibility of the ability of Magnolia Brands to continue to be successful? Why?

Use bullets and/or headers for each of the nine questions

 

Mike is a 46-year-old who presents with a complaint of “heartburn” for 3 months. He describes the pain as burning and it is located in the epigastric area. The pain improves after he takes an antacid or drinks milk. He has been taking either over-the-counter (OTC) famotidine or ranitidine off and on for the past 2 months and he still has recurring epigastric pain. He has lost 6 lb since his last visit.

Assessment

His examination is unremarkable. His blood pressure (BP) is 118/72. Laboratory values are normal complete blood count (CBC) and a positive serum Helicobacter pylori test.

1. What would you prescribe initially?
2. How long would you prescribe these medications?
3. What other possible meds could you prescribe to assist with the side effects from the medications prescribed?
4. How would the treatment vary if the patient has GERD instead?

Discussion Question 2

List differential diagnosis that would help confirm GERD while ruling out other diagnosis. Which medication is the best medication for treatment of GERD and why? What labs or other diagnostic tests that are used to confirm GERD? Your response should be at least 350 words.