Question description
Your company, Rasmussen Consulting, was hired by MovieFlix, a company that provides subscription service for on-demand Internet streaming media and DVD-by-mail within the U.S. You are the consultant that Rasmussen has decided to assign the MovieFlix case to.
To begin your assignment you will need to select one of the business problems described in the “Capstone Project Introduction” page of Module 01. (the bus problem I chose is this: Marketing and Customer Loyalty – challenge to market to potential customers effectively and retain existing customers) You will complete this assignment in 2 parts. To complete your assignment, you will need to do the following:
Part I

Research your business issue. You will need to use a minimum of 4 credible sources for your research, with 2 being academic sources, such as a book or an academic scholarly journal.

In 2-3 pages, describe the problem that you’ve selected: Marketing and Customer Loyalty – challenge to market to potential customers effectively and retain existing customers

What is the problem?
Why is it a problem for businesses?
Why does this problem exist or what causes it?
What are some of the consequences if the problem goes unsolved?
Remember to use proper tone in your paper. You are speaking from a “consultant” point of view. Your audience is the Leadership Team at MovieFlix.
Make sure to write your paper utilizing proper APA formatting guidelines, and to include an APA formatted title page.

Part II
Now that you’ve shown MovieFlix that you’ve adequately researched their issue it’s time to write them a formal business letter to discuss next steps.

Write a formal business letter from your company (Rasmussen Consulting) to MovieFlix. For your letter, you will need to follow proper business formatting guidelines and use “block letter formatting.” Also, include an APA formatted title page
Your business letter needs to be a minimum of 2 pages in length and must include the following:

Let MovieFlix know that you have researched the issue and what your conclusions are for their company based on your research.
Discuss latest developments surrounding the issue.
Describe what the first steps will be in helping them to resolve their issue. Explain why it’s important that these be the first steps and what your role will be in helping them to implement these first steps.

 
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Create a 3 pages summary which supports the topic question. Provide a current research article (less than 5 years). The 3 pages limit does not include title and reference pages
(*) the article provided as part of the assignment is from 2013 and it was provided and approved by the professor to be used for the assignment. Its title is:

Formative evaluation of the feedback component of Childrens and Adolescents Nutrition Assessment and Advice on the Web (CANAA-W) among parents of schoolchildren

Requirements

1. Introduction and Key Points
Required criteria
a. Choose one of the assigned topics and questions
b. Defines the topic and question
THE ASSIGNED TOPIC IS: EVALUATING NUTRITIONAL STATUS
THE QUESTION IS: WHAT METHODS CAN BE USED TO ASSESS NUTRITIONAL STATUS?
c. States why it is a problem
d. Information presented in logical sequence

2. Article Search
Required criteria
a. Current (less than 5 years) and credible resource
b. Database search – terms and methods
c. Number of articles located
d. Source outside of ATI module

3. Article Findings
Required criteria
a. How it addresses the topic
b. Type of research conducted
c. Findings of research
d. Why this article was chosen

4. Evidence for Practice
Required Criteria
a. Summary of evidence
b. How it will improve practice
c. How this evidence will decrease a gap to practice
d. Any concerns or weaknesses located in the evidence

5. Sharing of Evidence
Required Criteria
a. Who would you share the information with?
b. How would you share this information?
c. What resources would you need to accomplish this sharing of evidence?
d. Why would it be important to share this evidence with the nursing profession?

6. Conclusion
Required Criteria
a. Summarizes the theme of the paper
b. Information presented in logical sequence
c. All key points addressed
d. Conclusion shows depth of understanding

7. APA Style 7th edition. Adheres to current APA formatting and guidelines

Note to the writer: I included a few articles that could be used to support the paper. These articles are named as article 1, article 2, article 3, and article 4. The article named MAIN ARTICLE FOR REVIEW was the one provided by the professor in a list to choose.

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